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Activities
Can’t-miss activities and bonus sessions at CNX.
Check out key experiences to connect with peers and hear the latest on Salesforce Agentforce innovations.
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Don’t miss these bonus sessions.
All sessions are first-come, first seated. These sessions are in areas with limited capacity.
20 Ideas in 20 Min to Make Your SFMC Admin Life Easier
In this session, we’ll rapid-fire 20 tips and best practices to boost productivity, add value, and improve engagement with Marketing Cloud. You’ll leave with actionable takeaways for immediate impact.
5 Key Learnings for Any Manufacturing Company in Commerce
Get a front-row seat to best practices for commerce experiences in the manufacturing industry by leaders who have seen dozens of implementations.
5 Steps to Agentforce When All Your Data Isn’t in Salesforce
Proprietary data that could revolutionize your customer experience and grow your business is in your back-office systems. Learn when and how to use agents to unlock these insights and deliver results.
5 Tips to Increase Revenue with Agentforce for Commerce
Learn how to build shopper agents that can assist buyers through their commerce experience, increasing the speed and basket size with recommendations and guided selling with real-world examples.
5 Ways Data Cloud Unifies Fragmented Customer Journeys
Explore how Data Cloud unifies online and offline touchpoints to create seamless, personalized journeys.
A Deeper Dive: Mastering Next Gen Marketing Cloud
Join Marketing Cloud on Core experts for an in-person Q&A to tackle your burning questions, brainstorm solutions, and share best practices.
Accessibility for Emails 101
Ensure that 100% of your email list can read and understand your emails. Follow our best practices Emailgeeks checklist, from alternative text for images to proper semantic code.
Agentforce for Marketers
See how marketers use AI & data to optimize and accelerate marketing operations through the automation of easily repeated tasks, campaign and content creation, realizing a 20% time-savings per week.
Agentforce Roadmapping: Identifying & Implementing Use Cases
Experts and novices alike share their experiences with Agentforce, use cases, learnings, war stories, and breakthroughs that help us shape what and how we implement Agentforce.
AI Agents: The New Ecommerce Sales Channel
From Agentforce to Amazon “Buy For Me,” agents are increasingly operating on behalf of shoppers and transacting. Learn tactics and techniques to support this innovative sales channel.
AI for Good (Marketing)
In this focus group session, we’ll explore AI use cases like Agentforce, Einstein Analytics, and key tools marketers need to drive results with data, automation, and personalization.
AI for Marketers: 5 Themes to Brainstorm Together
Join a relaxed discussion on five smart ways B2B marketers can think about using AI — from lead assignment to segmentation, analytics, journey automation, and keeping platforms clean.
AI-Powered Marketing with Agentforce and MC Advanced
Learn to activate unified data and AI-driven insights to deliver predictive, personalized campaigns. See real use cases that drive results and transform how you engage customers.
AMA: Data Cloud, Agentforce, and Marketing
Bring your challenges, questions, and big ideas to experts across Data Cloud, Agentforce, and Marketing Cloud.
Build Headless Commerce Agents with Agentforce
This session walks you through the journey of building headless commerce agents with Agentforce. See it through a practical demonstration and learn the best practices associated with it.
Building Hyperpersonalized Journeys and Marketing Automation
Get hands-on experience building hyperpersonalized journeys and marketing automation solutions in Salesforce to deliver hyperpersonalized messages and 1-to-1 customized consumer experiences.
Commerce without Chaos: Best Practices for Team Alignment
Learn how clients, agencies, and in-house teams can collaborate effectively in Salesforce commerce projects, stay in their lanes, build trust, and GSD — without the chaos.
Community as a CX Catalyst: Building Customer Trust
Through social listening and authentic engagement, attendees will learn how to shift from disconnected touchpoints to a cohesive, customer-led strategy that builds trust and delivers lasting impact.
Create 3x Faster Emails Through Content Builder
Marketing Cloud Engagement’s email builder is stronger than you think. Come learn how to use the content block library to create an email design system that cuts operation time in more than a half.
Customer-First Relationship Management Powered by Agentforce
Join United Airlines and ZS for a fireside chat on how to effectively leverage agentic solutions in Salesforce and deliver hyper-personalized customer experiences for improved commercial success.
D2C Commerce: The Secret Behind Le Creuset’s Success
Learn about the successful implementation of two highly complex projects at Le Creuset Chile and Colombia using D2C Commerce, and how both portals are potential Agentforce use cases.
Dedicated IPs for Low-Volume Senders
Want your emails to always reach the inbox? Join this session to learn how Gmail and MS’s Feb ’24 changes allow managing sender reputation with a dedicated IP at 35,000 per month, not just 100,000+.
Elevating Your Marketing Toolkit with Data Cloud
How does Data Cloud ignite your marketing strategy? Let’s talk tech stacks, project wins, challenges, and your org’s next big steps.
Email A/B Testing: Prioritize, Progress, and Perfect
How do we prioritize tests that matter, progress with AI in mind, and perfect the process? Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program.
Engage Customers in Their Inbox with Interactive Agents
Discover how Marketing Cloud, Agentforce, and AMP for Email enable interactive agents within emails, letting customers engage in real-time conversations — without leaving their inbox.
Event Data to Revenue: Blackthorn and Agentforce Magic
Blackthorn captures event data in Salesforce while Agentforce analyzes patterns for personalized marketing. Result: shorter sales cycles, targeted campaigns, and seamless experiences driving ROI.
Fix SFMC Contact Overages for Good
Come learn how to reduce contact overages by solving hidden data issues in Marketing Cloud. We’ll walk through the cleanup steps that save you money and prevent the problem from coming back.
Forget FOMU: The Business Case for Enterprise Agentforce
Fear of messing up — FOMU — stalls AI adoption. Learn how Agentforce can take you from inaction to execution. Get real-world examples, practical KPIs, and an approach that works with your tech stack.
From Code to Care: Boosting Marketing with AI-Powered DevOps
Discover how AI is revolutionizing customer experience through improved DevOps practices. Learn how Ascension uses AI automation across clouds to speed time to market & enhance the customer journey.
Fuel Agentforce with MuleSoft’s Integration Muscle
Use MuleSoft to build agents that not only respond but take real actions. Learn how to use the Salesforce Connector, Data Cloud Connector, and API catalog to deliver on the promise of Agentforce.
Getting Started with B2B/D2C Commerce & Marketing Cloud
Learn the fundamentals of B2B commerce and Marketing Cloud including setup, integration, and strategies to drive customer engagement and streamline marketing processes for business success.
Governing Agentforce: Managing AI Compliance in Salesforce
Learn how to apply AI governance best practices to Agentforce deployments ensuring responsible and compliant AI, natively in Salesforce.
Human-in-the-Loop AI Translation for Global Agentforce CX
TransPerfect and 1440 power real-time translation in Agentforce — with human-in-the-loop QA — for accurate, on-brand chat, email & more, all natively in Salesforce to scale global customer engagement.
Intro to Agentforce: What We Do
Learn how humans with agents deliver customer success together. See a short demo featuring Agentforce and the power of the Salesforce portfolio.
Is AI Ruining the Inbox?
We’ll explore inbox changes from Apple Mail, Gmail, and more, find out how they impact marketers, and share funny real-life fails when emails don’t render as intended.
Key Learnings: Building Complex Multi-Topic Agents
See Thunder’s digital concierge agent in action during a live demo, providing practical understanding of its capabilities. Gain actionable knowledge for building your own complex, multi-topic agents.
Marketing Yourself: Why Your Brand Is Your Best Channel
You market your brands — now market yourself. Learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities.
MCAE, MCE, MC — One Email Builder for All
With the end of support for the enhanced email experience for Account Engagement, explore your newest drag-and-drop option, the universal Marketing Cloud email builder for all SF marketing solutions.
Mitigating the Disaster That Is Dark Mode
Dark mode is a major email challenge. Attendees will learn how dark mode works, how to address it, and how to explain solutions clearly to stakeholders with real examples and practical tips.
Personalization at Scale: Real-Time Engagement Strategies
Join this session to learn how to scale personalization using real-time data and AI-driven insights. Learn best practices for delivering timely, relevant content across multiple channels and systems.
Personalize Your Storefront with Data Cloud
Explore the possibilities to personalize your storefront experience using first-party data, storefront interactions, and Data Cloud.
Product Discovery in a Gen AI World
Generative AI is changing the way shoppers are discovering brands and products. Learn about onsite and offsite merchandising best practices in this brave new world.
Rooted in Community, Enhanced by AI: Future of Connections
Will AI erode or elevate human connection? Join our panel of experts as they tackle the hard truths about technology and community.
Shorr Packaging: OMS and Commerce for Seamless Buying
See how Shorr Packaging integrated Salesforce OMS with Commerce Cloud to enable dynamic quoting, automated order handling, and post-purchase tracking for a frictionless B2B buying experience.
Simplifying B2B to B2C with Marketing Cloud
Explore how to streamline messaging, channels, and data to shift from B2B to B2C — plus tips, best practices, and key insights for making a successful transition.
Stop Failing Your Tests
Testing is key to elevating your marketing from “best practices” to “outstanding.” Learn how to test effectively, interpret results, and scale your efforts to the next level.
The (AI)nxiety Is Real: Navigating Marketing’s New Era
AI is everywhere — and overwhelming. In this session, learn how to lead with confidence, adopt AI with intention, and keep your team from burning out.
The Solo Stack: Scaling Smarter with Limited Resources
Learn how lean teams can build powerful Marketing Cloud strategies using smart prioritization, automation, and no-fluff tools that make one person feel like a full department.
Turning First-Party Data into a Marketing Powerhouse
Unlock the power of first-party data as VML’s Leandro Ribeiro shows how Salesforce Data + Marketing Cloud fuel high-impact campaigns, with Agentforce driving real-time, personalized CX.
Unleash the Value of the Contact Center with Capgemini
Contact centers face rising customer dissatisfaction and operational inefficiency. Learn how Agentforce and Capgemini help transform service teams to boost experience, efficiency & business outcomes.
Unlock Customer Success with TEKsystems Data Framework
A successful Data Cloud implementation requires a robust, well-planned data strategy. Discover how TEKsystems can help navigate data complexities ensuring seamless execution and maximize value.
Unlocking Agentforce with MCE for Cross-Cloud Teams
We will show you scenarios where agents can interact with Marketing Cloud Engagement and solve common problems in cross-cloud teams as well in customer support cases.
Why Marketers Should Use Salesforce Campaigns
Campaigns are foundational to showcasing marketing influence in CRM. By leveraging campaigns, marketers can easily track influenced revenue and capture engagement across the customer lifecycle.
Women in Commerce
Learn about the incredible contributions of technical women in commerce and make meaningful new connections.
Women in Tech: Inspiring Inclusion
Join leaders across the Salesforce ecosystem for an interactive panel celebrating women in technology. Hear about their journeys into tech and how they navigate through inclusion and diversity.
