Sessions

Relive all your favorite moments.

Login to Salesforce+ to watch sessions on demand. Use the quick filters to find the onsite sessions available now.

Open List
  • Wed, Jun 11

8:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Architect
    Retail
    Consumer Goods
    Agentforce Commerce
    Intermediate
    Roundtable
    Yes
    Commerce
    Sessions are first come, first seated
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Roundtable
    Get actionable insights from composable commerce customers.
    Understand how composable commerce can impact your business.
    Learn from peers who have implemented composable commerce.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Dive into a roundtable discussion with customers who have successfully implemented composable commerce. Hear their experience, the impact it’s had on their business, and insights gained along the way.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Roundtable (Industry Lodge - Room 2, Level 1)
  • Yes
    Marketing
    Data Analyst
    Agentforce Marketing
    Data 360
    Beginner
    Hands-on Training
    Yes
    Marketing
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Hands-on Training
    Learn how to configure Marketing Intelligence, the newest marketing analytics product built on the Salesforce Platform.
    Get hands-on with ingesting, transforming, and mapping third-party data with Marketing Intelligence.
    Reserved seat released 10 min prior to session if not present.
    A laptop will be provided to participate in a hands-on-training session.
    Thursday, Jun 12
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    2:00 p.m. Thursday, Jun 12
    Join us for a hands-on training to see how Marketing Intelligence simplifies marketing data management and optimizes cross-channel ad campaigns.
    Important: Reserved seat released 10 min prior to session if not present.
    Equipment provided: A laptop will be provided to participate in a hands-on-training session.
    Session Type: Hands-on Training
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Hands-on Training (Room W187, Level 1)
  • Yes
    Marketing
    Agentforce Marketing
    Productivity
    Intermediate
    Hands-on Training
    Yes
    Customer Success
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Hands-on Training
    Understand multichannel marketing strategies with Marketing Cloud Growth and Advanced Editions.
    Learn to design and personalize customer journeys tailored to individual customer preferences and behaviors.
    Learn to set up and optimize campaigns with AI-driven insights and automated flows.
    Reserved seat released 10 min prior to session if not present.
    A laptop will be provided to participate in a hands-on-training session.
    Thursday, Jun 12
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    11:00 a.m. Thursday, Jun 12
    Explore multichannel marketing with Marketing Cloud, Growth and Advanced editions. Learn to create and personalize journeys, set up campaigns, build flows, and optimize with AI.
    Important: Reserved seat released 10 min prior to session if not present.
    Equipment provided: A laptop will be provided to participate in a hands-on-training session.
    Session Type: Hands-on Training
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Hands-on Training (Room W185, Level 1)
  • Yes
    Marketing
    Administrator
    Agentforce Marketing
    Agentforce
    Beginner
    Workshop
    Yes
    Marketing
    Sessions are first come, first seated
    Agentforce
    Marketing
    In-Person
    Reserved seating
    Workshop
    See how a unified data platform and Agentforce power personalization across every touchpoint.
    Learn how Agentforce unlocks new opportunities for marketers to enhance the customer experience and streamline workflows.
    Experience practical, real-world use cases you can immediately apply to boost efficiency and engagement.
    Thursday, Jun 12
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    8:00 a.m. Thursday, Jun 12
    Uncover agentic marketing that drives seamless customer interactions. Through hands-on activities, you’ll learn the elements of customizing agent templates and building your own use case.
    Session Type: Workshop
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Workshop (Room W184c, Level 1)
  • Yes
    Agentforce
    Salesforce+ Stage
    Yes
    Salesforce Today
    Agentforce
    VOD
    Video On Demand
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e5
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e5">Watch now</a>
    Salesforce+ Stage
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    London’s Heathrow is one of the world’s busiest airports. Learn how Agentforce helps Heathrow improve customer satisfaction for more than 80 million yearly travelers.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 118:30 AM - 8:45 AM CDT
      (1:30 PM - 1:45 PM GMT)
      Salesforce+ Stage
  • Yes
    Administrator
    IT Business Leader
    Automotive
    Manufacturing
    Agentforce Manufacturing
    Agentforce
    Artificial Intelligence
    Beginner
    Roundtable
    Yes
    Ind:Manufacturing
    Sessions are first come, first seated
    Manufacturing
    Agentforce Manufacturing
    IT Business Leader
    In-Person
    Reserved seating
    Roundtable
    Understand how AI is transforming automotive marketing experiences.
    Learn and discuss about Salesforce's Agentforce for Automotive platform.
    Explore customer challenges and success stories with AI in the automotive industry.
    Reserved seat released 10 min prior to session if not present.
    1:00 p.m. Wednesday, Jun 11
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how AI can revolutionize manufacturing. Explore using it to drive excellence, overcome data challenges, and transform customer experiences. Harness AI’s power and gain a competitive edge.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Roundtable (Industry Lodge - Room 1, Level 1)
  • Yes
    Marketing
    Administrator
    Service
    Financial Services
    Agentforce Financial Services
    Agentforce
    Data 360
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    Ind:Financial Services
    Financial Services
    Agentforce
    Marketing
    In-Person
    Broadcast
    VOD
    Video On Demand
    Reserved seating
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e3
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e3">Watch now</a>
    Breakout
    Understand how Agentforce addresses changing customer expectations for financial services.
    Explore how AI-powered digital workers and humans improve financial services marketing, sales, and service operations.
    Learn to drive growth and build stronger customer relationships with personalized, data-driven experiences.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Meet rising customer expectations in uncertain times. Discover how marketers with AI-powered digital workers drive growth and deeper customer relationships with personalized, data-driven experiences.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:30 AM - 9:15 AM CDT
      (1:30 PM - 2:15 PM GMT)
      Breakout (Room W181, Level 1)
  • Yes
    Marketing
    Sales
    Financial Services
    Agentforce Marketing
    Agentforce
    Customer Relationships
    Beginner
    Roundtable
    Yes
    Marketing
    Sessions are first come, first seated
    Financial Services
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Explore modern strategies for understanding your customers through data, insights, and performance measurement.
    See how a unified data platform and Agentforce powers personalization across every touchpoint.
    Uncover operational efficiencies and time savings your team can gain through automation and intelligent workflows.
    Reserved seat released 10 min prior to session if not present.
    Thursday, Jun 12
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    11:00 a.m. Thursday, Jun 12
    Join experts and peers for an interactive roundtable on personalization. Discover how to use data, channel strategies, and AI to scale tailored customer experiences and drive impactful marketing.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Roundtable (Room W184a, Level 1)
  • Yes
    Marketing
    Administrator
    Agentforce Marketing
    Success Plans
    Customer Relationships
    Beginner
    Roundtable
    Yes
    Customer Success
    Sessions are first come, first seated
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Learn best practices for designing effective journey strategies.
    Discover how to create seamless customer experiences with Marketing Cloud.
    Network and share insights on journey optimization with peers.
    Reserved seat released 10 min prior to session if not present.
    Thursday, Jun 12
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    2:00 p.m. Thursday, Jun 12
    8:00 a.m. Thursday, Jun 12
    In this Circle of Success, gain insights into journey strategy best practices, helping you design seamless, effective customer experiences while networking with peers.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 118:30 AM - 9:15 AM CDT
      (1:30 PM - 2:15 PM GMT)
      Circles of Success (Room W184d, Level 1)
  • Yes
    IT Business Leader
    Sales
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce
    Intermediate
    Breakout
    Yes
    Sponsors
    Consumer Goods
    Agentforce Commerce
    Sales
    In-Person
    Reserved seating
    Breakout
    See how multi-cloud Salesforce solutions power seamless CX across Commerce, Service, and Marketing.
    Learn how Funko, New Balance, and SSG used Salesforce to drive revenue growth and customer loyalty.
    Understand how to integrate Commerce, Order Management, and Data Cloud to improve CX and business impact.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how Funko, Salon Service Group and New Balance revolutionized customer experience with Salesforce multi-cloud driven revenue growth through commerce, service and marketing automation.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:30 AM - 9:15 AM CDT
      (1:30 PM - 2:15 PM GMT)
      Breakout (Room W179b, Level 1)
  • Yes
    Architect
    IT Business Leader
    Professional Services (Product)
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    Customer Success
    Professional Services (Product)
    IT Business Leader
    In-Person
    Reserved seating
    Breakout
    Learn strategies to align business and IT teams for seamless AI implementation.
    Discover how to shift from predefined solutions to customer-driven outcomes.
    Explore real examples of collaboration that drive implementation success.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Overcome agentic AI implementation challenges by aligning business and IT. Learn to shift from predefined solutions to customer outcomes with real examples that drive collaboration and success.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:45 AM - 9:30 AM CDT
      (1:45 PM - 2:30 PM GMT)
      Breakout (Room W178a, Level 1)
  • Yes
    Commerce
    Marketing
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Productivity
    Intermediate
    Breakout
    Yes
    Ind:Consumer Goods
    Consumer Goods
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Breakout
    Understand the current barriers to building customer lifetime value
    Discover the Salesforce innovations across marketing, commerce and loyalty
    Learn the Sonos story creating personalized offers for their customers at scale
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Hear how leading brands like Sonos transformed the way they do business by creating a simple, efficient, and personalized digital experiences across marketing, commerce and loyalty.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:45 AM - 9:30 AM CDT
      (1:45 PM - 2:30 PM GMT)
      Breakout (Room W179a, Level 1)
  • Yes
    Marketing
    Public Sector
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    Marketing
    Public Sector
    Agentforce
    Marketing
    In-Person
    Reserved seating
    Breakout
    See how Veterans Guardian uses Agentforce to automate updates, improving transparency for veterans.
    Learn how Agentforce empowers marketers with AI tools that boost marketing efficiency and service quality.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    See how Veterans Guardian uses Agentforce to streamline intake, speed up claims updates, and empower teams — proving AI is a game changer in the complex world of VA claims and customer experience.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:45 AM - 9:30 AM CDT
      (1:45 PM - 2:30 PM GMT)
      Breakout (Room W180, Level 1)

9:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    IT Business Leader
    Retail
    Consumer Goods
    Agentforce Commerce
    Thought Leadership
    Intermediate
    Theater
    Yes
    Commerce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Understand the latest commerce benchmarks and key performance metrics.
    Explore strategies for market expansion and product diversification.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Explore the latest commerce benchmarks and growth strategies in this session. We’ll cover key performance metrics, market expansion, and AI readiness, drawing from Merkle’s expertise.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:00 AM - 9:20 AM CDT
      (2:00 PM - 2:20 PM GMT)
      Theater 8 (Campground, Level 3)
  • Yes
    Slack
    Salesforce+ Stage
    Yes
    Salesforce Today
    Slack
    VOD
    Video On Demand
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e6
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e6">Watch now</a>
    Salesforce+ Stage
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Slack CMO Ryan Gavin shares the latest challenges and opportunities of managing a marketing organization in the agentic era and how Slack is poised to revolutionize the future of work for marketers.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 119:00 AM - 9:15 AM CDT
      (2:00 PM - 2:15 PM GMT)
      Salesforce+ Stage
  • Yes
    Commerce
    Marketing
    Consumer Goods
    Agentforce MuleSoft
    Automation
    Beginner
    Theater
    Yes
    Sponsors
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Consumer Goods
    Agentforce MuleSoft
    Marketing
    In-Person
    First Come First Seated
    Theater
    Hear how Bynder’s AI-powered DAM is helping SpartanNash maximize the value and overall ROI of their content.
    Discover how Bynder’s CX Omnichannel can streamline content delivery and drive ecommerce growth.
    Find out how SpartanNash uses Bynder and Salesforce MuleSoft to automate image updates and speed up product content delivery.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how SpartanNash uses Bynder’s AI-powered DAM and Salesforce to automate asset delivery, ensure content accuracy, and better target customers across ecommerce and retail channels.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:00 AM - 9:20 AM CDT
      (2:00 PM - 2:20 PM GMT)
      Theater 1 (Campground, Level 3)
  • Yes
    Marketing
    Agentforce Marketing
    Beginner
    Theater
    Yes
    Marketing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Marketing
    Marketing
    In-Person
    First Come First Seated
    Theater
    Explore modern strategies for understanding your customers through data, insights, and performance measurement.
    See how a unified data platform and Agentforce powers personalization across every touchpoint.
    Learn how Salesforce innovations are driving measurable results across the customer journey — from acquisition to loyalty.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Thursday, Jun 12
    Wednesday, Jun 11
    11:00 a.m. Thursday, Jun 12
    Join industry-leading email experts to hear about building a strong foundation for email deliverability, including some nuances you may not have considered.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:00 AM - 9:20 AM CDT
      (2:00 PM - 2:20 PM GMT)
      Theater 3 (Campground, Level 3)
  • Yes
    Marketing
    Sales
    Agentforce 360 Platform
    Data 360
    Data
    Intermediate
    Theater
    Yes
    Data Cloud
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Data 360
    Marketing
    In-Person
    VOD
    Video On Demand
    First Come First Seated
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e25
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e25">Watch now</a>
    Theater
    Identify actionable strategies to improve marketing and sales alignment, anchored around Data Cloud.
    Determine key steps to replicate Data Cloud-driven lead routing and scoring processes.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Thursday, Jun 12
    9:00 a.m. Wednesday, Jun 11
    Thursday, Jun 12
    Wednesday, Jun 11
    Learn how Salesforce uses Data Cloud and AI to improve handoffs between sales and marketing for better lead scoring and routing. Plus, get best practices directly from the practitioners.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:15 AM - 9:35 AM CDT
      (2:15 PM - 2:35 PM GMT)
      Theater 2 (Campground, Level 3)
  • Yes
    Administrator
    IT Business Leader
    Automotive
    Manufacturing
    Agentforce Manufacturing
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Ind:Manufacturing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Manufacturing
    Agentforce
    IT Business Leader
    In-Person
    First Come First Seated
    Theater
    See the new AI innovation coming to manufacturing customers in the Summer ’25 release.
    Watch a demo showcasing the new Summer ’25 agentic skills from a product expert.
    Get a preview of our manufacturing product roadmap for Manufacturing Cloud and Agentforce.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    1:00 p.m. Wednesday, Jun 11
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Meet your manufacturing Agentforce. Learn about the groundbreaking AI innovation coming to manufacturing customers in the Summer ’25 Release, watch a demo, and get a preview of our product roadmap.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:15 AM - 9:35 AM CDT
      (2:15 PM - 2:35 PM GMT)
      Theater 7 (Campground, Level 3)
  • Yes
    Marketing
    Administrator
    Agentforce Marketing
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Agentforce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce
    Marketing
    In-Person
    Broadcast
    VOD
    Video On Demand
    First Come First Seated
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e2
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e2">Watch now</a>
    Theater
    Learn how Agentforce unlocks new opportunities for marketers to enhance the customer experience and streamline workflows.
    Understand the different types of AI agents available, leveraging customizable models built for your business.
    Experience practical, real-world use cases you can immediately apply to boost efficiency and engagement.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    With agentic AI, marketers can deploy agents to manage tasks and speed up processes. In this session, learn how to use existing agent templates and how to tailor them to your exact use case.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:15 AM - 9:35 AM CDT
      (2:15 PM - 2:35 PM GMT)
      Theater 4 (Campground, Level 3)
  • Yes
    Administrator
    Financial Services
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Agentforce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Financial Services
    Agentforce
    Administrator
    In-Person
    First Come First Seated
    Theater
    Learn how to scope and structure effective Agentforce use cases.
    Understand how to define and track AI success metrics.
    Avoid common project pitfalls with real-world lessons and key learnings from the trenches.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Thursday, Jun 12
    Wednesday, Jun 11
    11:00 a.m. Thursday, Jun 12
    Learn how to successfully implement Agentforce projects with proven strategies, best practices, and real-world lessons. Gain insights on project phases, use cases, AI success metrics, and governance.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:15 AM - 9:35 AM CDT
      (2:15 PM - 2:35 PM GMT)
      Theater 5 (Campground, Level 3)
  • Yes
    Marketing
    Agentforce Marketing
    Agentforce
    Salesforce+ Stage
    Yes
    Salesforce Today
    Agentforce
    Marketing
    Broadcast
    Salesforce+ Stage
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    The agent revolution is here. Discover how Agentforce unlocks digital labor for every team and every customer interaction. Right here. Welcome to Connections.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 119:45 AM - 10:00 AM CDT
      (2:45 PM - 3:00 PM GMT)
      Salesforce+ Stage

10:00 AM CDT - Wednesday, Jun 11

  • Yes
    Marketing
    Agentforce
    Advanced
    Main Keynote
    Yes
    Main Keynote
    Agentforce
    Marketing
    In-Person
    Broadcast
    VOD
    Video On Demand
    First Come First Seated
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e1
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/connections_2025_highlights/episode/episode-s1e1">Watch now</a>
    Keynote
    This session is first come, first seated. You do not have a reserved seat.
    10:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Join leaders at Salesforce to hear how Agentforce is reshaping the future of marketing and powering deeply personalized, 1-to-1 customer experiences.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Main Keynote
    • Wednesday, Jun 1110:00 AM - 11:15 AM CDT
      (3:00 PM - 4:15 PM GMT)
      Keynote Room (Level 3)

11:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    Ind:Retail
    Retail
    Agentforce
    Commerce
    In-Person
    Broadcast
    VOD
    Video On Demand
    Reserved seating
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e1
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e1">Watch now</a>
    Breakout
    Learn how Agentforce enhances associate efficiency and personalizes shopper experiences.
    Explore key features of Retail Cloud and their integration with Agentforce.
    Discover best practices for implementing AI agents in retail for better engagement.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Salesforce launches Retail Cloud with modern POS and Agentforce, autonomous AI agents that enhance associate efficiency and personalize shopper experiences across commerce, marketing, and service.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Breakout (Room W181, Level 1)
  • Yes
    Marketing
    Consultant
    Financial Services
    Consumer Goods
    Agentforce Marketing
    Agentforce
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    Sponsors
    Consumer Goods
    Agentforce
    Marketing
    In-Person
    Reserved seating
    Breakout
    Learn about how agents can be leveraged in Marketing Cloud.
    Understand how agents increase time to market for campaigns.
    Discover how to bring a new level of intelligence to your organization.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover the Agentic breakthrough for Marketing Cloud to help transform your campaign operations, execute smarter journeys, and empower marketers in your workforce with Deloitte Intelligence.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Breakout (Room W178b, Level 1)
  • Yes
    Marketing
    IT Business Leader
    Agentforce
    Data 360
    Customer Relationships
    Intermediate
    Theater
    Yes
    Sponsors
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Other
    Data 360
    IT Business Leader
    In-Person
    First Come First Seated
    Theater
    Understand why customer engagement efforts stall without organizational alignment across marketing, IT, and data teams.
    See how to organize cross-functional collaboration for unified, outcome-driven execution across Salesforce tech & strategy.
    Explore how to connect Data Cloud and AI initiatives to business goals through governance, prioritization & team enablement.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Real customer engagement takes more than tech. Learn how a cross-functional governance model can align teams and tools to drive real value from Data Cloud, AI, and your Salesforce investment.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 1 (Campground, Level 3)
  • Yes
    Marketing
    Agentforce Marketing
    Customer Relationships
    Beginner
    Hands-on Training
    Yes
    Customer Success
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Hands-on Training
    Learn how to configure the Brand Identity Center to ensure a consistent brand voice.
    Understand and configure Einstein Copy Insights for effective email subject lines.
    Discover how to use Einstein Send Time Optimization to improve open rates.
    Reserved seat released 10 min prior to session if not present.
    A laptop will be provided to participate in a hands-on-training session.
    Thursday, Jun 12
    10:00 a.m. Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn to create powerful journeys with AI and Einstein for Marketing Cloud Engagement to enhance the customer experience and boost engagement.
    Important: Reserved seat released 10 min prior to session if not present.
    Equipment provided: A laptop will be provided to participate in a hands-on-training session.
    Session Type: Hands-on Training
    • Wednesday, Jun 1111:30 AM - 1:00 PM CDT
      (4:30 PM - 6:00 PM GMT)
      Hands-on Training (Room W185, Level 1)
  • Yes
    Marketing
    Agentforce Marketing
    Beginner
    Theater
    Yes
    Marketing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Marketing
    Marketing
    In-Person
    First Come First Seated
    Theater
    See how uniting data to give you a 360-degree view of your customers can help you personalize their experiences.
    Learn valuable tips on how to create a vision and align business stakeholders to foster customer loyalty.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Every organization is focused on improving customer relationships. Learn how a financial institution personalizes engagement and drives customer loyalty with unified data.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 3 (Campground, Level 3)
  • Yes
    Developer
    IT Business Leader
    Agentforce
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    App Dev and Trusted Services (Platform)
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce
    IT Business Leader
    In-Person
    First Come First Seated
    Theater
    Understand how to leverage Salesforce DevOps Center for rapid and secure Agentforce deployments.
    Learn how to use Salesforce Sandboxes effectively to test Agentforce configurations prior to production release.
    Discover how Scale Test ensures Agentforce performance at scale for large implementations.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Hear how IT leaders empower their teams to build, test, and deploy Agentforce quickly, securely, and at scale using DevOps Center, Sandboxes, and Scale Test.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 6 (Campground, Level 3)
  • Yes
    Commerce
    Administrator
    Manufacturing
    Consumer Goods
    Technology
    Agentforce Commerce
    Agentforce Service
    Customer Relationships
    Beginner
    Theater
    Yes
    Commerce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Technology
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Learn how to build a scalable, multi-brand, multi-locale ecommerce business on Commerce Cloud.
    Get key takeaways from how a global technology conglomerate builds customer profiles across brands.
    Discover how unified data is the foundation of connecting the customer journey across owned and third-party channels.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how a market leader in electronics manufacturing uses B2C commerce to unify journeys across digital channels and brands, build loyalty with first-party data, and expand their share of wallet.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 8 (Campground, Level 3)
  • Yes
    Marketing
    Retail
    Agentforce Marketing
    Customer Relationships
    Beginner
    Breakout
    Yes
    Sponsors
    Retail
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Breakout
    Your current program can evolve into something new without starting over
    It's not just email. A healthy CRM program is a critical element of a vibrant marketing ecosystem.
    How to keep driving innovation after your program is live
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Primo Brands is a leading beverage company whose CRM program had been overlooked. Join us to learn how Marketing Cloud helped kickstart the program, unlocking innovation and building customer loyalty.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Breakout (Room W179b, Level 1)
  • Yes
    Marketing
    Sales
    Media and Entertainment
    Agentforce Marketing
    Agentforce
    Artificial Intelligence
    Beginner
    Roundtable
    Yes
    Ind:Media
    Sessions are first come, first seated
    Media and Entertainment
    Agentforce
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Learn how intelligent insights and emerging technologies are being used to monetize fan engagement in the sports.
    Identify key strategies for leveraging agents to scale fan engagement across various channels.
    Hear from sports leaders as they detail challenges and best practices associated with unlocking the full power of AI.
    Reserved seat released 10 min prior to session if not present.
    Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    11:00 a.m. Thursday, Jun 12
    Join an interactive discussion to learn how fellow sports and entertainment leaders are shifting their approach to monetizing fan engagement with intelligent insights and emerging technology.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:30 AM - 12:30 PM CDT
      (4:30 PM - 5:30 PM GMT)
      Roundtable (Industry Lodge - Room 1, Level 1)
  • Yes
    Marketing
    Agentforce Marketing
    Data
    Intermediate
    Workshop
    Yes
    Marketing
    Sessions are first come, first seated
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Workshop
    Learn how to optimize your ABM programs.
    Define key moments along the campaign journey.
    Identify the audience, data, content, channels, and stakeholders for your campaign.
    Thursday, Jun 12
    10:00 a.m. Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Refine your ABM strategy by learning best practices, exploring opportunity-based marketing, leveraging technology, and gaining insights from peers to optimize the B2B buying journey.
    Session Type: Workshop
    • Wednesday, Jun 1111:30 AM - 12:30 PM CDT
      (4:30 PM - 5:30 PM GMT)
      Workshop (Room W184c, Level 1)
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Equality
    Beginner
    Roundtable
    Yes
    Ind:Retail
    Sessions are first come, first seated
    Retail
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Identify strategies women leaders use to overcome barriers and innovate in retail and consumer goods.
    Formulate impactful leadership strategies for the tech-enabled future of retail and consumer goods industries.
    Analyze technology's impact on leadership, drawing insights from women executives in retail and consumer goods.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Join women leaders in retail and consumer goods as they break barriers, drive innovation, and share strategies for impactful leadership in the tech-enabled future of these industries.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Exec Mtg Suite (Industry Insights - 193a, L1)
  • Yes
    Marketing
    Administrator
    Service
    Financial Services
    Agentforce Financial Services
    Agentforce
    Data 360
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Ind:Financial Services
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Financial Services
    Agentforce
    Marketing
    In-Person
    First Come First Seated
    Theater
    Discover how Agentforce helps innovative banking & wealth firms transform how they operate, engage clients, and drive growth.
    See how to equip human employees with expert-trained digital labor designed for financial services.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Thursday, Jun 12
    10:00 a.m. Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    The future of banking and wealth is here — and it’s powered by digital labor. See how marketers and relationship managers create more personalized relationships, happier clients and smarter growth.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:45 AM - 12:05 PM CDT
      (4:45 PM - 5:05 PM GMT)
      Theater 2 (Campground, Level 3)
  • Yes
    Marketing
    Travel, Transportation, and Hospitality
    Agentforce
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    Agentforce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Travel, Transportation, and Hospitality
    Agentforce
    Marketing
    In-Person
    First Come First Seated
    Theater
    Showcase real-world use cases where automation and personalization deliver measurable marketing ROI.
    Obtain actionable strategies to drive scalable, always-on engagement across the customer lifecycle.
    Demonstrate how to unlock deeper customer engagement by using Agentforce with Marketing Cloud and Service Cloud.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how Agentforce empowers Norths Collective to drive both service and marketing through AI, automation, and real-time insights, boosting customer engagement and loyalty.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:45 AM - 12:05 PM CDT
      (4:45 PM - 5:05 PM GMT)
      Theater 5 (Campground, Level 3)
  • Yes
    Marketing
    Agentforce Marketing
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Marketing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Marketing
    Marketing
    In-Person
    Broadcast
    VOD
    Video On Demand
    First Come First Seated
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/marketers_at_connections_2025/episode/episode-s1e7
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/marketers_at_connections_2025/episode/episode-s1e7">Watch now</a>
    Theater
    Learn how Marketing Cloud uses real-time data and AI to create personalized customer journeys.
    Understand the practical steps to leverage Marketing Cloud for data-driven personalization to achieve measurable ROI.
    Identify specific features within Marketing Cloud that enable the delivery of tailored customer experiences.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how personalization works with Marketing Cloud to use real-time data to drive tailored journeys and achieve tangible ROI.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:45 AM - 12:05 PM CDT
      (4:45 PM - 5:05 PM GMT)
      Theater 4 (Campground, Level 3)
  • Yes
    Administrator
    IT Business Leader
    Automotive
    Manufacturing
    Agentforce Manufacturing
    Agentforce Automotive
    Productivity
    Beginner
    Theater
    Yes
    Ind:Manufacturing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Manufacturing
    Agentforce Manufacturing
    IT Business Leader
    In-Person
    First Come First Seated
    Theater
    See new Manufacturing Cloud for Service and Agentforce service skills in the Summer ’25 release.
    Learn how Asset Service Lifecycle Management, Field Service, and Manufacturing Cloud work together to improve asset service.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how Manufacturing Cloud and new manufacturing agentic templates are helping drive service revenue with asset monetization.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:45 AM - 12:05 PM CDT
      (4:45 PM - 5:05 PM GMT)
      Theater 7 (Campground, Level 3)
  • Yes
    Marketing
    Agentforce Marketing
    Agentforce
    Data 360
    Customer Relationships
    Beginner
    Breakout
    Yes
    Data Cloud
    Data 360
    Marketing
    In-Person
    Reserved seating
    Breakout
    Analyze the potential impact of the latest Data Cloud and AI innovations on customer experience strategies.
    Learn about real data and AI use cases Salesforce Trailblazers are enabling and how they could work for your organization.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn about our latest Data Cloud and Agentforce innovations, how our Trailblazers are leveraging them, and their role in the future of data-driven customer experience and AI-powered efficiency.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:45 AM - 12:30 PM CDT
      (4:45 PM - 5:30 PM GMT)
      Breakout (Room W179a, Level 1)
  • Yes
    Marketing
    Agentforce Marketing
    Artificial Intelligence
    Beginner
    Hands-on Training
    Yes
    Customer Success
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Hands-on Training
    Define the requirements for enabling Einstein features in the platform, including prerequisites and necessary configurations.
    Create a registration form and landing page to effectively capture and engage new prospects.
    Craft a compelling email to encourage the target audience to register for an event, including key details and benefits.
    Reserved seat released 10 min prior to session if not present.
    A laptop will be provided to participate in a hands-on-training session.
    Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    8:00 a.m. Thursday, Jun 12
    Dive into generative AI and learn to create compelling, engaging content that enhances your Account Engagement strategies and drives better customer interactions.
    Important: Reserved seat released 10 min prior to session if not present.
    Equipment provided: A laptop will be provided to participate in a hands-on-training session.
    Session Type: Hands-on Training
    • Wednesday, Jun 1111:45 AM - 1:15 PM CDT
      (4:45 PM - 6:15 PM GMT)
      Hands-on Training (Room W187, Level 1)
  • Yes
    Commerce
    Developer
    Retail
    Travel, Transportation, and Hospitality
    Agentforce Commerce
    Agentforce
    Artificial Intelligence
    Advanced
    Workshop
    Yes
    Commerce
    Sessions are first come, first seated
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Workshop
    Learn how to build an agent.
    Explore how to create unique agent skills.
    Know how to empower agents with customization.
    Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    8:00 a.m. Thursday, Jun 12
    Bring your computers for an in-depth, hands-on session with Agentforce for B2C Commerce. We’ll explore both standard and custom agent actions, as you build your very first shopper agent.
    Session Type: Workshop
    • Wednesday, Jun 1111:45 AM - 12:45 PM CDT
      (4:45 PM - 5:45 PM GMT)
      Workshop (Room W186, Level 1)
  • Yes
    Marketing
    Agentforce Marketing
    Data 360
    Beginner
    Breakout
    Yes
    Marketing
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Breakout
    Discover how Salesforce’s unified platform connects marketing, commerce, sales, and service to deliver seamless experiences.
    Explore modern strategies for understanding your customers through data, insights, and performance measurement.
    Learn how Salesforce innovations drive measurable results across the customer journey — from acquisition to loyalty.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how a leading travel company consolidated its tech stack with Marketing Cloud, leveraging Data Cloud for scalable and personalized customer journeys, transforming marketing operations.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:45 AM - 12:30 PM CDT
      (4:45 PM - 5:30 PM GMT)
      Breakout (Room W180, Level 1)
  • Yes
    Consultant
    IT Business Leader
    Professional Services
    Agentforce
    Artificial Intelligence
    Beginner
    Roundtable
    Yes
    Ind:Consumer and Business Services
    Sessions are first come, first seated
    Professional Services
    Agentforce
    Consultant
    In-Person
    Reserved seating
    Roundtable
    Participants will be able to explain how Agentforce can enable a limitless workforce in the consulting industry.
    Discuss with and learn from industry peers applicable use cases that bring together humans + AI + Data + Actions.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Join this roundtable to discuss how Agentforce can bring change to the consulting industry and drive exceptional customer experiences.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:45 AM - 12:30 PM CDT
      (4:45 PM - 5:30 PM GMT)
      Exec Mtg Suite (Industry Insights - 193b, L1)
  • Yes
    Commerce
    Agentforce Commerce
    Intermediate
    Roundtable
    Yes
    Commerce
    Sessions are first come, first seated
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Roundtable
    Learn how you can use B2B commerce to grow revenue
    Learn how to scale B2B commerce to improve operational efficiency.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how CONA Services built the myCoke customer engagement platform, creating one of the largest B2B commerce solutions on Salesforce, revolutionizing Coca-Cola’s business operations.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:45 AM - 12:45 PM CDT
      (4:45 PM - 5:45 PM GMT)
      Roundtable (Industry Lodge - Room 2, Level 1)
  • Yes
    Marketing
    IT Business Leader
    Slack
    Agentforce
    Productivity
    Beginner
    Breakout
    Yes
    Slack
    Slack
    Marketing
    In-Person
    Reserved seating
    Breakout
    Understand what the era of digital labor means for your teams
    See how Slack brings together a strong foundation of data, apps and workflows for your agentic teams to work in
    See demos of the latest innovations in search, AI, and agents that you can start using in your business
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Ready for the digital labor revolution? Learn how industry leaders are building their strategy with Agentforce and Slack. See employee agents in action with live demos of Slack’s newest innovations.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:45 AM - 12:30 PM CDT
      (4:45 PM - 5:30 PM GMT)
      Breakout (Room W178a, Level 1)
  • Yes
    Marketing
    Administrator
    Financial Services
    Agentforce Financial Services
    Agentforce Marketing
    Artificial Intelligence
    Beginner
    Salesforce+ Stage
    Yes
    Ind:Financial Services
    Financial Services
    Agentforce Marketing
    Marketing
    VOD
    Video On Demand
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e4
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e4">Watch now</a>
    Salesforce+ Stage
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how Agentforce for Financial Services enables marketers to deliver the right message at the right time, proactively solving customers’ issues to drive retention and deliver business outcomes.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 1111:45 AM - 12:00 PM CDT
      (4:45 PM - 5:00 PM GMT)
      Salesforce+ Stage

12:00 PM CDT - Wednesday, Jun 11

  • Yes
    Marketing
    Data Analyst
    Agentforce Marketing
    Data 360
    Data
    Beginner
    Theater
    Yes
    Marketing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Marketing
    Marketing
    In-Person
    First Come First Seated
    Theater
    Learn how the new innovations in Marketing Intelligence can help customers save time and optimize their budgets.
    Dive into the complexities of marketing data and analysis.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    12:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Join us to learn about agentic analytics: what it looks like today, how you can get started with it, and how it will evolve in the future.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1112:00 PM - 12:20 PM CDT
      (5:00 PM - 5:20 PM GMT)
      Theater 3 (Campground, Level 3)

Connections 2025: Where marketers and AI agents connect.

Live in Chicago, June 11-12, 2025.

Register now Convince your boss
Salesforce Connections 2025 Footer Banner