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Build a Well-Architected Martech Stack around Data Cloud
Join this session to explore real-world examples, best practices, and key pitfalls when building your marketing architecture with Data Cloud, and learn how to design a robust and scalable strategy.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, Lead Architect Marketing & AI, Nordics, Capgemini

Role: Marketing, Architect
Product: Agentforce Marketing, Data 360
Topic: Integration
Session Level: Advanced
Session Type: Theater
  • Wednesday, Jun 1112:00 PM - 12:20 PM CDT
    (5:00 PM - 5:20 PM GMT)
    Theater 8 (Campground, Level 3)
  • Wednesday, Jun 112:00 PM - 2:20 PM CDT
    (7:00 PM - 7:20 PM GMT)
    Theater 8 (Campground, Level 3)
Objective 1: Learn why marketing architecture is now more important than ever.
Objective 2: Discover how Well-Architected can help optimize your martech stack.
Objective 3: Explore how to apply Well-Architected best practices when implementing Data Cloud for marketing.