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Drive Customer Engagement Using Marketing Cloud & Agentforce
Learn how Agentforce empowers Norths Collective to drive both service and marketing through AI, automation, and real-time insights, boosting customer engagement and loyalty.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, Chief Marketing & innovation Officer, Norths Collective

Role: Marketing
Industry: Travel, Transportation, and Hospitality
Product: Agentforce
Topic: Artificial Intelligence
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Jun 1111:45 AM - 12:05 PM CDT
    (4:45 PM - 5:05 PM GMT)
    Theater 5 (Campground, Level 3)
Objective 1: Showcase real-world use cases where automation and personalization deliver measurable marketing ROI.
Objective 2: Obtain actionable strategies to drive scalable, always-on engagement across the customer lifecycle.
Objective 3: Demonstrate how to unlock deeper customer engagement by using Agentforce with Marketing Cloud and Service Cloud.