Sessions

Relive all your favorite moments.

Login to Salesforce+ to watch sessions on demand. Use the quick filters to find the onsite sessions available now.

Back to Session CatalogBack to Session Catalog
How to Connect Your Email Workflow for Full-Funnel Success
Lisa Wester from Copeland joins Guy Hanson from Validity for a fun, interview-style session. Learn how she uses DemandTools, BriteVerify, and Litmus for her full-funnel approach to email marketing.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, Senior Manager, Global Marketing Automation, Copeland

, VP of Customer Engagement, Validity

Role: Marketing, Operations
Product: Agentforce Marketing, Data 360
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Jun 112:00 PM - 2:20 PM CDT
    (7:00 PM - 7:20 PM GMT)
    Theater 1 (Campground, Level 3)
Objective 1: Learn how Validity products work together to drive email efficiency, accuracy, and marketing success.
Objective 2: Hear how Copeland used multiple tools to successfully migrate from Oracle Eloqua to Marketing Cloud.
Objective 3: See real examples of how Copeland is evolving its email programs to focus on connection — and how you can do the same.