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The What and Why Behind Salesforce’s B2C Investment Strategy
Get the real story on Salesforce’s new B2C Commerce strategy. We’ll grill product leaders on what’s changing, why it matters & what’s coming with agentic commerce. No fluff — just meaningful answers.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, CEO, Red Van

, Senior Director, Product Management, Salesforce

Role: Commerce
Product: Agentforce Commerce
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Jun 1112:00 PM - 12:20 PM CDT
    (5:00 PM - 5:20 PM GMT)
    Theater 1 (Campground, Level 3)
Objective 1: Cut through the noise and get direct, unscripted answers to tough questions not covered in B2C roadmaps or press releases.
Objective 2: Understand why Salesforce is doubling its investment in B2C commerce and what that means for your commerce strategy.
Objective 3: Gain clarity on what’s being prioritized, what’s not, and how it affects your roadmap so you can plan with confidence.