Real customer engagement takes more than tech. Learn how a cross-functional governance model can align teams and tools to drive real value from Data Cloud, AI, and your Salesforce investment.
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Beyond the Tools: Customer Engagement Is a Team Sport
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
, Senior Director, Salesforce Strategy Lead, Publicis Sapient
, Associate Director Product Management, Publicis Sapient
Role: Marketing, IT Business Leader
Product: Agentforce, Data 360
Topic: Customer Relationships
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 1111:30 AM - 11:50 AM CDT(4:30 PM - 4:50 PM GMT)Theater 1 (Campground, Level 3)
Objective 1: Understand why customer engagement efforts stall without organizational alignment across marketing, IT, and data teams.
Objective 2: See how to organize cross-functional collaboration for unified, outcome-driven execution across Salesforce tech & strategy.
Objective 3: Explore how to connect Data Cloud and AI initiatives to business goals through governance, prioritization & team enablement.
