Sessions

Relive all your favorite moments.

Login to Salesforce+ to watch sessions on demand. Use the quick filters to find the onsite sessions available now.

Back to Session CatalogBack to Session Catalog
How Personal Is Too Personal? When Marketing Knows Too Much
Dive into how Wingstop balances data-driven marketing, ensuring that personalization stays meaningful and not invasive.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, Director CRM & Personalization, Wingstop

, VP of Engineering, Bounteous

Role: Marketing, IT Business Leader
Industry: Retail, Travel, Transportation, and Hospitality
Product: Agentforce Marketing, Data 360
Topic: Customer Relationships
Session Level: Intermediate
Session Type: Theater
  • Thursday, Jun 122:30 PM - 2:50 PM CDT
    (7:30 PM - 7:50 PM GMT)
    Theater 8 (Campground, Level 3)
Objective 1: Learn how to define personalization.
Objective 2: Explore how to set guardrails when advancing technology.
Objective 3: Understand how to break down the art of segmenting intelligently, surfacing only what matters, and when not to personalize.