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How Salesforce Uses Data Cloud to Increase Speed to Lead
Learn how Salesforce uses Data Cloud and AI to improve handoffs between sales and marketing for better lead scoring and routing. Plus, get best practices directly from the practitioners.
Important: This session is first come, first seated. You do not have a reserved seat.
Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.

, Director, Product Management, Salesforce

Role: Marketing, Sales
Product: Agentforce 360 Platform, Data 360
Topic: Data
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Jun 119:15 AM - 9:35 AM CDT
    (2:15 PM - 2:35 PM GMT)
    Theater 2 (Campground, Level 3)
  • Thursday, Jun 129:45 AM - 10:05 AM CDT
    (2:45 PM - 3:05 PM GMT)
    Theater 4 (Campground, Level 3)
Objective 1: Identify actionable strategies to improve marketing and sales alignment, anchored around Data Cloud.
Objective 2: Determine key steps to replicate Data Cloud-driven lead routing and scoring processes.
Available Now on Salesforce+: Watch now