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Pack Your Bags: Travel Lighter with Tech That Scales
Discover how a leading travel company consolidated its tech stack with Marketing Cloud, leveraging Data Cloud for scalable and personalized customer journeys, transforming marketing operations.
Important: Reserved seat released 10 min prior to session if not present.

, Traveler Engagement Director, Expedia Group

, Product Marketing Senior Manager, Salesforce

, Director, Technology, Expedia Group

Role: Marketing
Product: Agentforce Marketing, Data 360
Session Level: Beginner
Session Type: Breakout
  • Wednesday, Jun 1111:45 AM - 12:30 PM CDT
    (4:45 PM - 5:30 PM GMT)
    Breakout (Room W180, Level 1)
Objective 1: Discover how Salesforce’s unified platform connects marketing, commerce, sales, and service to deliver seamless experiences.
Objective 2: Explore modern strategies for understanding your customers through data, insights, and performance measurement.
Objective 3: Learn how Salesforce innovations drive measurable results across the customer journey — from acquisition to loyalty.