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Retail: Scale Personalization Across B2B and B2C
Join us as we discuss best practices and applications of data-driven personalization across both B2C and B2B commerce.
Important: Reserved seat released 10 min prior to session if not present.

, Director, Industry Advisor, Salesforce

, Director, Industry Insights, Salesforce

, Director, Industry Insights, Salesforce

Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Agentforce Commerce, Agentforce Marketing
Topic: Customer Relationships
Session Level: Beginner
Session Type: Roundtable
  • Wednesday, Jun 112:45 PM - 3:45 PM CDT
    (7:45 PM - 8:45 PM GMT)
    Roundtable (Industry Lodge - Room 2, Level 1)
  • Thursday, Jun 128:45 AM - 9:45 AM CDT
    (1:45 PM - 2:45 PM GMT)
    Roundtable (Industry Lodge - Room 2, Level 1)
Objective 1: Explore best practices for implementing data-driven personalization in both B2C and B2B contexts.
Objective 2: Discover real-world applications of personalization strategies to enhance customer and partner experiences.
Objective 3: Learn how to scale personalization efforts effectively to drive growth and loyalty in retail.