Sessions

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Open List
  • Wed, Jun 11

8:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Architect
    Retail
    Consumer Goods
    Agentforce Commerce
    Intermediate
    Roundtable
    Yes
    Commerce
    Sessions are first come, first seated
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Roundtable
    Get actionable insights from composable commerce customers.
    Understand how composable commerce can impact your business.
    Learn from peers who have implemented composable commerce.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Dive into a roundtable discussion with customers who have successfully implemented composable commerce. Hear their experience, the impact it’s had on their business, and insights gained along the way.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 118:30 AM - 9:30 AM CDT
      (1:30 PM - 2:30 PM GMT)
      Roundtable (Industry Lodge - Room 2, Level 1)
  • Yes
    IT Business Leader
    Sales
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce
    Intermediate
    Breakout
    Yes
    Sponsors
    Consumer Goods
    Agentforce Commerce
    Sales
    In-Person
    Reserved seating
    Breakout
    See how multi-cloud Salesforce solutions power seamless CX across Commerce, Service, and Marketing.
    Learn how Funko, New Balance, and SSG used Salesforce to drive revenue growth and customer loyalty.
    Understand how to integrate Commerce, Order Management, and Data Cloud to improve CX and business impact.
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how Funko, Salon Service Group and New Balance revolutionized customer experience with Salesforce multi-cloud driven revenue growth through commerce, service and marketing automation.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:30 AM - 9:15 AM CDT
      (1:30 PM - 2:15 PM GMT)
      Breakout (Room W179b, Level 1)
  • Yes
    Commerce
    Marketing
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Productivity
    Intermediate
    Breakout
    Yes
    Ind:Consumer Goods
    Consumer Goods
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Breakout
    Understand the current barriers to building customer lifetime value
    Discover the Salesforce innovations across marketing, commerce and loyalty
    Learn the Sonos story creating personalized offers for their customers at scale
    Reserved seat released 10 min prior to session if not present.
    8:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Hear how leading brands like Sonos transformed the way they do business by creating a simple, efficient, and personalized digital experiences across marketing, commerce and loyalty.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 118:45 AM - 9:30 AM CDT
      (1:45 PM - 2:30 PM GMT)
      Breakout (Room W179a, Level 1)

9:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    IT Business Leader
    Retail
    Consumer Goods
    Agentforce Commerce
    Thought Leadership
    Intermediate
    Theater
    Yes
    Commerce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Understand the latest commerce benchmarks and key performance metrics.
    Explore strategies for market expansion and product diversification.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    9:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Explore the latest commerce benchmarks and growth strategies in this session. We’ll cover key performance metrics, market expansion, and AI readiness, drawing from Merkle’s expertise.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 119:00 AM - 9:20 AM CDT
      (2:00 PM - 2:20 PM GMT)
      Theater 8 (Campground, Level 3)

11:00 AM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    Ind:Retail
    Retail
    Agentforce
    Commerce
    In-Person
    Broadcast
    VOD
    Video On Demand
    Reserved seating
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e1
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/industries_at_connections_2025/episode/episode-s1e1">Watch now</a>
    Breakout
    Learn how Agentforce enhances associate efficiency and personalizes shopper experiences.
    Explore key features of Retail Cloud and their integration with Agentforce.
    Discover best practices for implementing AI agents in retail for better engagement.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Salesforce launches Retail Cloud with modern POS and Agentforce, autonomous AI agents that enhance associate efficiency and personalize shopper experiences across commerce, marketing, and service.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Breakout (Room W181, Level 1)
  • Yes
    Commerce
    Administrator
    Manufacturing
    Consumer Goods
    Technology
    Agentforce Commerce
    Agentforce Service
    Customer Relationships
    Beginner
    Theater
    Yes
    Commerce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Technology
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Learn how to build a scalable, multi-brand, multi-locale ecommerce business on Commerce Cloud.
    Get key takeaways from how a global technology conglomerate builds customer profiles across brands.
    Discover how unified data is the foundation of connecting the customer journey across owned and third-party channels.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how a market leader in electronics manufacturing uses B2C commerce to unify journeys across digital channels and brands, build loyalty with first-party data, and expand their share of wallet.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1111:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 8 (Campground, Level 3)
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Equality
    Beginner
    Roundtable
    Yes
    Ind:Retail
    Sessions are first come, first seated
    Retail
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Identify strategies women leaders use to overcome barriers and innovate in retail and consumer goods.
    Formulate impactful leadership strategies for the tech-enabled future of retail and consumer goods industries.
    Analyze technology's impact on leadership, drawing insights from women executives in retail and consumer goods.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Join women leaders in retail and consumer goods as they break barriers, drive innovation, and share strategies for impactful leadership in the tech-enabled future of these industries.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:30 AM - 12:15 PM CDT
      (4:30 PM - 5:15 PM GMT)
      Exec Mtg Suite (Industry Insights - 193a, L1)
  • Yes
    Commerce
    Developer
    Retail
    Travel, Transportation, and Hospitality
    Agentforce Commerce
    Agentforce
    Artificial Intelligence
    Advanced
    Workshop
    Yes
    Commerce
    Sessions are first come, first seated
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Workshop
    Learn how to build an agent.
    Explore how to create unique agent skills.
    Know how to empower agents with customization.
    Thursday, Jun 12
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    8:00 a.m. Thursday, Jun 12
    Bring your computers for an in-depth, hands-on session with Agentforce for B2C Commerce. We’ll explore both standard and custom agent actions, as you build your very first shopper agent.
    Session Type: Workshop
    • Wednesday, Jun 1111:45 AM - 12:45 PM CDT
      (4:45 PM - 5:45 PM GMT)
      Workshop (Room W186, Level 1)
  • Yes
    Commerce
    Agentforce Commerce
    Intermediate
    Roundtable
    Yes
    Commerce
    Sessions are first come, first seated
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Roundtable
    Learn how you can use B2B commerce to grow revenue
    Learn how to scale B2B commerce to improve operational efficiency.
    Reserved seat released 10 min prior to session if not present.
    11:00 a.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Learn how CONA Services built the myCoke customer engagement platform, creating one of the largest B2B commerce solutions on Salesforce, revolutionizing Coca-Cola’s business operations.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 1111:45 AM - 12:45 PM CDT
      (4:45 PM - 5:45 PM GMT)
      Roundtable (Industry Lodge - Room 2, Level 1)

12:00 PM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Agentforce Commerce
    Intermediate
    Theater
    Yes
    Sponsors
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Cut through the noise and get direct, unscripted answers to tough questions not covered in B2C roadmaps or press releases.
    Understand why Salesforce is doubling its investment in B2C commerce and what that means for your commerce strategy.
    Gain clarity on what’s being prioritized, what’s not, and how it affects your roadmap so you can plan with confidence.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    12:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Get the real story on Salesforce’s new B2C Commerce strategy. We’ll grill product leaders on what’s changing, why it matters & what’s coming with agentic commerce. No fluff — just meaningful answers.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 1112:00 PM - 12:20 PM CDT
      (5:00 PM - 5:20 PM GMT)
      Theater 1 (Campground, Level 3)

1:00 PM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Operations
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Retail
    Customer Relationships
    Beginner
    Theater
    Yes
    Ind:Retail
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Retail
    Agentforce Retail
    Commerce
    In-Person
    First Come First Seated
    Theater
    Learn how a modern POS integrated with Salesforce can boost revenue and customer relationships.
    Understand the real-time insights provided by a modern POS to enhance customer experiences.
    Discover how to bridge online and in-store experiences for more effective targeted marketing.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    1:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Discover how a modern POS integrated with Salesforce grows revenue and relationships by providing real-time insights, bridging online and in-store experiences, and fueling targeted marketing.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 111:00 PM - 1:20 PM CDT
      (6:00 PM - 6:20 PM GMT)
      Theater 6 (Campground, Level 3)

2:00 PM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Developer
    Retail
    Consumer Goods
    Agentforce Commerce
    Intermediate
    Breakout
    Yes
    Commerce
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    VOD
    Video On Demand
    Reserved seating
    Available
    https://www.salesforce.com/plus/experience/connections_2025/series/commerce_at_connections_2025/episode/episode-s1e4
    <a href="https://www.salesforce.com/plus/experience/connections_2025/series/commerce_at_connections_2025/episode/episode-s1e4">Watch now</a>
    Breakout
    Explore the future of agentic shopping and merchandising.
    Identify key innovations in B2C Commerce for maximizing revenue.
    Understand the future vision of B2C Commerce.
    Reserved seat released 10 min prior to session if not present.
    Wednesday, Jun 11
    2:00 p.m. Wednesday, Jun 11
    Get a sneak peek into the future of B2C commerce. Discover innovations empowering customers to activate commerce across all channels, and maximize revenue with the most comprehensive platform.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Breakout
    • Wednesday, Jun 112:00 PM - 2:45 PM CDT
      (7:00 PM - 7:45 PM GMT)
      Breakout (Room W181, Level 1)
  • Yes
    Commerce
    Administrator
    Manufacturing
    Retail
    Agentforce Commerce
    Agentforce
    Productivity
    Beginner
    Workshop
    Yes
    Commerce
    Sessions are first come, first seated
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    Reserved seating
    Workshop
    Learn how to create your own commerce storefront.
    Learn how to build an agent.
    Thursday, Jun 12
    Wednesday, Jun 11
    2:00 p.m. Thursday, Jun 12
    2:00 p.m. Wednesday, Jun 11
    Bring your computers and experience fast storefront setup with Agentforce. Dive into B2B Commerce and Agentforce Skills for Merchandising to simplify your marketing and merchandising operations.
    Session Type: Workshop
    • Wednesday, Jun 112:45 PM - 3:45 PM CDT
      (7:45 PM - 8:45 PM GMT)
      Workshop (Room W186, Level 1)
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Customer Relationships
    Beginner
    Roundtable
    Yes
    Ind:Retail
    Sessions are first come, first seated
    Retail
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Roundtable
    Explore best practices for implementing data-driven personalization in both B2C and B2B contexts.
    Discover real-world applications of personalization strategies to enhance customer and partner experiences.
    Learn how to scale personalization efforts effectively to drive growth and loyalty in retail.
    Reserved seat released 10 min prior to session if not present.
    Thursday, Jun 12
    Wednesday, Jun 11
    8:00 a.m. Thursday, Jun 12
    2:00 p.m. Wednesday, Jun 11
    Join us as we discuss best practices and applications of data-driven personalization across both B2C and B2B commerce.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 112:45 PM - 3:45 PM CDT
      (7:45 PM - 8:45 PM GMT)
      Roundtable (Industry Lodge - Room 2, Level 1)

3:00 PM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Partner
    Retail
    Consumer Goods
    Agentforce Commerce
    Integration
    Intermediate
    Theater
    Yes
    Sponsors
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Retail
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Understand the importance of ID.me for verified discounts and fraud prevention.
    Learn how Crocs achieved an 11x increase in ID.me conversions with UX and integration improvements in Commerce Cloud.
    Walk away with best practices for effectively implementing ID.me in Commerce Cloud.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    3:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Offering discounts to military, teachers, and first responders? Learn how ID.me verification reduces fraud and boosts loyalty. See how UX and integration updates drove an 11x usage increase at Crocs.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 113:30 PM - 3:50 PM CDT
      (8:30 PM - 8:50 PM GMT)
      Theater 1 (Campground, Level 3)
  • Yes
    Architect
    Developer
    Agentforce Commerce
    Intermediate
    Roundtable
    Yes
    Commerce
    Sessions are first come, first seated
    Agentforce Commerce
    Developer
    In-Person
    Reserved seating
    Roundtable
    Unified Commerce
    Commerce Architecture
    Reserved seat released 10 min prior to session if not present.
    3:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    Our popular technical meetup returns. Come with your questions, ideas, and collaborative spirit to shape the discussions that matter to our community.
    Important: Reserved seat released 10 min prior to session if not present.
    Session Type: Roundtable
    • Wednesday, Jun 113:30 PM - 4:15 PM CDT
      (8:30 PM - 9:15 PM GMT)
      Exec Mtg Suite (Industry Insights - 193a, L1)

4:00 PM CDT - Wednesday, Jun 11

  • Yes
    Commerce
    Marketing
    IT Business Leader
    Automotive
    Retail
    Consumer Goods
    Agentforce Commerce
    Agentforce Marketing
    Agentforce
    Artificial Intelligence
    Intermediate
    Workshop
    Yes
    Marketing
    Sessions are first come, first seated
    Retail
    Agentforce Marketing
    Marketing
    In-Person
    Reserved seating
    Workshop
    Understand the tie between organization and execution.
    Learn how to benchmark your use of data, AI, and alignment.
    Have a foundation for prioritizing next steps in a digital roadmap.
    4:00 p.m. Wednesday, Jun 11
    Thursday, Jun 12
    Wednesday, Jun 11
    2:00 p.m. Thursday, Jun 12
    Benchmark your org’s AI readiness and evolve for agentic AI’s full power. Learn to adapt structures, processes, and strategies to effectively integrate AI and drive measurable business outcomes.
    Session Type: Workshop
    • Wednesday, Jun 114:00 PM - 5:00 PM CDT
      (9:00 PM - 10:00 PM GMT)
      Workshop (Room W184c, Level 1)
  • Yes
    Marketing
    Administrator
    Agentforce Commerce
    Agentforce Marketing
    Intermediate
    Theater
    Yes
    Marketing
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Marketing
    Marketing
    In-Person
    First Come First Seated
    Theater
    Discover how Salesforce’s unified platform connects marketing, commerce, sales, and service to deliver seamless experiences.
    Experience practical, real-world use cases you can immediately apply to boost efficiency and engagement.
    Learn how Salesforce innovations drive measurable results across the customer journey — from acquisition to loyalty.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    4:00 p.m. Wednesday, Jun 11
    Wednesday, Jun 11
    With Marketing Cloud Advanced, marketers can use Salesforce Flow to automate outreach and build cross-departmental journeys. We’ll discuss three ways marketers can improve their outreach with Flow.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 114:00 PM - 4:20 PM CDT
      (9:00 PM - 9:20 PM GMT)
      Theater 3 (Campground, Level 3)
  • Yes
    Commerce
    Agentforce Commerce
    Intermediate
    Theater
    Yes
    Commerce
    Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Agentforce Commerce
    Commerce
    In-Person
    First Come First Seated
    Theater
    Learn how agentic AI skills in order servicing can reduce operational costs and power self-service resolutions.
    Learn how OMS in the service center drives upsell, cross-sell, and faster resolutions to boost revenue growth.
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    4:00 p.m. Wednesday, Jun 11
    Thursday, Jun 12
    Wednesday, Jun 11
    2:00 p.m. Thursday, Jun 12
    Discover how to automate order servicing, reduce operational costs, and drive revenue growth with agentic skills that improve efficiency, enhance customer satisfaction, and optimize fulfillment.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Required Equipment: Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
    Session Type: Theater
    • Wednesday, Jun 114:30 PM - 4:50 PM CDT
      (9:30 PM - 9:50 PM GMT)
      Theater 8 (Campground, Level 3)

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