Primo Brands is a leading beverage company whose CRM program had been overlooked. Join us to learn how Marketing Cloud helped kickstart the program, unlocking innovation and building customer loyalty.
Sponsors
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Merkle
Innovator
Overview
Merkle, a dentsu company, is the only integrated experience consultancy with a heritage in data science & business performance.It delivers end-to-end solutions that foster growth, engagement & loyalty
Agentforce Partner Pavilion
Sponsored Sessions
Yes
Marketing
Retail
Agentforce Marketing
Customer Relationships
Beginner
Breakout
Yes
Sponsors
Agentforce Marketing
Marketing
In-Person
Reserved seating
Breakout
Your current program can evolve into something new without starting over
It's not just email. A healthy CRM program is a critical element of a vibrant marketing ecosystem.
How to keep driving innovation after your program is live
Reserved seat released 10 min prior to session if not present.
11:00 a.m. Wednesday, Jun 11
Wednesday, Jun 11
Yes
Marketing
Retail
Agentforce 360 Platform
Professional Services (Product)
Customer Relationships
Intermediate
Breakout
Yes
Sponsors
Agentforce 360 Platform
Marketing
In-Person
Reserved seating
Breakout
Understand how to evolve from transactional to Human Loyalty® by leveraging data, personalization, and emotional drivers
Learn how Salesforce Loyalty Management powers unified, mobile-first loyalty experiences across the customer journey
Gain strategies for capturing zero- and first-party data to increase customer lifetime value and deepen brand connection
Reserved seat released 10 min prior to session if not present.
3:00 p.m. Wednesday, Jun 11
Wednesday, Jun 11
Retail loyalty needs a reboot. See how Human Loyalty® and Salesforce help brands move from earn-and-burn programs to build lasting relationships that drive growth, connection, and lifetime value.
Speakers
Christy Hardin
Sr. Director, Loyalty and Promotions Strategy
Merkle
Christi Lazar
Sr. Director
Primo Brands
