ABM has evolved. In this session, learn how to drive real pipeline growth with modern, contact-level strategies, first-party signals, and buyer-centric workflows.
Sponsors
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Propensity
Groundbreaker
Overview
The only ABM platform with true contact-level attribution. Easy to use and cost-effective, Propensity helps B2B marketers turn campaigns into revenue.
3 - Propensity
Sponsored Sessions
Yes
Marketing
Sales
Agentforce 360 Platform
Intermediate
Breakout
Yes
Sponsors
Agentforce 360 Platform
Marketing
In-Person
Reserved seating
Breakout
Learn how to build signal-rich, contact-level ABM campaigns.
Discover how first-party signals fuel compliant, high-conversion ABM.
Apply contact-level attribution models to tie marketing to revenue.
Reserved seat released 10 min prior to session if not present.
12:00 p.m. Wednesday, Jun 11
Wednesday, Jun 11
Yes
Marketing
Sales
Agentforce 360 Platform
Intermediate
Theater
Yes
Sponsors
Salesforce Events Mobile App required. Please bring your headphones and use Live Session Audio to hear audio and view captions.
Agentforce 360 Platform
Marketing
In-Person
First Come First Seated
Theater
Understand why account-only ABM limits engagement and revenue growth.
Discover how contact-first ABM boosts pipeline and sales velocity.
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
3:00 p.m. Wednesday, Jun 11
Wednesday, Jun 11
Most ABM stops at accounts. Learn how a contact-first ABM approach uncovers real buying signals, speeds up sales, and builds stronger pipelines.
Speakers
Sumner Vanderhoof
CEO
Propensity
