Simplify complex B2B buying journeys by leveraging Agentforce and unified CRM data to drive sales efficiency, automate recurring orders, and boost revenue at scale.
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Maximize Revenue at Scale with Agentic B2B Commerce
Objective 1: Identify high-impact AI agent use cases in B2B Agentforce Commerce.
Objective 2: Understand how agents leverage CRM, product, and pricing data to guide complex buying.
Objective 3: Outline a practical architecture to activate agents across commerce, sales, and service.
, Product Management Director, Salesforce
, Director, Commerce Engineering, CONA Services
Role: Commerce
Industry: Consumer Goods
Product: Commerce
Topic: Productivity
Session Level: Intermediate
Session Type: Theater
- Thursday, Jun 49:30 AM - 9:50 AM CDT(2:30 PM - 2:50 PM GMT)Theater 6 | Campground, Level 3
Session Summary: The session focused on leveraging Salesforce B2B Commerce to maximize revenue at scale by addressing key challenges and embracing innovative solutions. Emphasizing efficiency, automation, and customer-centricity, the presentation highlighted how Salesforce's integrated platform connects Data Cloud, Marketing Cloud, and Revenue Cloud to create a seamless 360-degree view of customers. Real-world use cases, such as MyCoke, demonstrated the platform's ability to handle enterprise-scale operations with 152,000 daily users and 72,000 weekly orders, while AI-driven agents improved customer experiences by automating support and reducing service case volumes by 76%. Additionally, the discussion showcased upcoming features like conversational merchant agents, in-conversation checkout via WhatsApp, and advanced product configuration capabilities, all designed to optimize operations and enhance customer satisfaction at scale.
Key Takeaways:
• Salesforce B2B Commerce integrates with other Salesforce products like Marketing Cloud, Revenue Cloud, and Data Cloud to deliver a unified, data-driven approach for enhancing customer experiences and streamlining operations.
• AI-powered agents, such as those used in the MyCoke platform, have significantly improved customer support by deflecting 76% of service cases and ensuring 96% of cases are routed correctly on the first attempt, saving time and resources.
• Upcoming innovations, including conversational merchant agents and in-conversation checkout through channels like WhatsApp, aim to further reduce friction, increase efficiency, and enable scalable growth for B2B companies.
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