Stop reacting and start anticipating. Discover the four pillars of agentic loyalty and see how leading brands are driving CLTV and scaling VIP member experiences. Includes demos and roadmap.
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Beyond Points: The 4 Pillars of Agentic Loyalty
Objective 1: Unlock new loyalty rewards beyond your brand by mastering strategic data and marketing partnerships.
Objective 2: Scale loyalty operations fast to launch real-time, personalized promos that trigger high-value customer behaviors.
Objective 3: Drive revenue and boost customer lifetime value by seamlessly weaving cross-brand strategies into the customer experience.
, VP, Product Management, Salesforce
, Lead Solution Engineer, Salesforce
, Director, Customer Engagement, Omni Hotels & Resorts
, Product Marketing Director, Salesforce
Role: Marketing, IT Business Leader
Industry: Travel, Transportation, and Hospitality, Technology
Product: Marketing, Agentforce 360 Platform
Topic: Customer Relationships
Session Level: Intermediate
Session Type: Breakout
- Wednesday, Jun 33:30 PM - 4:10 PM CDT(8:30 PM - 9:10 PM GMT)Stage 3 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The session showcased Salesforce's latest innovations in loyalty management, focusing on transforming customer experiences through AI-driven tools and a shift from reactive to proactive loyalty strategies. Key highlights included the introduction of Real-Time Offer Management launching in July, which enables personalized, dynamic promotions and seamless omnichannel integration, as well as the use of conversational AI agents to enhance customer engagement and automate service delivery. Omni Hotels provided a compelling use case, demonstrating how Salesforce tools are helping them modernize their loyalty program, streamline manual processes, and deliver personalized, high-touch experiences across their properties. Additionally, the four pillars of 'gentle loyalty'—agile orchestration, predictive intent, conversational loyalty, and democratizing customer experiences—were explored through demos and real-world applications, illustrating how Salesforce is enabling businesses to anticipate and meet customer needs at scale while driving measurable results.
Key Takeaways:
• Salesforce's Real-Time Offer Management is set to revolutionize loyalty marketing by personalizing promotions, scaling offers dynamically, and enabling omnichannel consistency, launching this July.
• Omni Hotels has leveraged Salesforce's loyalty management tools to unify guest data, automate service delivery, and achieve a 4% increase in email open rates, showcasing the impact of AI-driven personalization.
• The four pillars of 'gentle loyalty'—agile orchestration, predictive intent, conversational loyalty, and democratizing experiences—provide a comprehensive framework for businesses to shift from reactive to proactive customer engagement, unlocking new opportunities for growth and customer satisfaction.
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