Turn uncertainty into precision with predictive models that surface high-value leads and churn risks — plus how an industry leader is putting these insights into action.
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Beyond Gut Feeling: Building a Predictive AI Strategy
Objective 1: Demonstrate the urgency of abandoning intuition-based decisions and adopting a data-driven culture.
Objective 2: Show how predictive CRM works on a day-to-day basis through real use cases, with next-best-action recommendations.
Objective 3: Learn how AI applied to CRM reduces wasted time, optimizes team workflow, and directly increases conversion rates and ROI.
, CRM & Martech Manager, Ifood
, Enterprise Architect Director, Salesforce
, CRM & Martech Coordinator, Ifood
Role: Marketing, Operations
Industry: Technology
Product: Marketing, Agentforce
Topic: Account and Opportunity Based Marketing
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 34:00 PM - 4:20 PM CDT(9:00 PM - 9:20 PM GMT)Theater 7 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The session highlighted Salesforce's innovative approach to simplifying enterprise operations through AI-driven solutions and advanced CRM tools. Emphasizing the transformative impact of generative AI, Salesforce introduced a 'genetic enterprise' model that seamlessly connects complex systems and processes, enabling businesses to create meaningful, real-time conversations across platforms like Slack, Marketing Cloud, and Data Cloud. A key case study demonstrated the implementation of a CRM agent, powered by Salesforce technologies, that automated campaign workflows and reduced operational costs by $1 million USD while increasing efficiency and autonomy. By leveraging a headless 360 architecture and prioritizing trust and security, Salesforce enables companies to centralize customer data and deliver impactful, context-driven interactions across any channel, marking a shift from omnichannel to 'opt-to-channel' strategies for enhanced customer experiences.
Key Takeaways:
• Salesforce's 'agentic enterprise' model combines AI-driven solutions with human collaboration to simplify complex systems and create seamless customer interactions across platforms like Slack and Marketing Cloud.
• The case study showcased a custom CRM agent that saved $1 million USD in operational costs, reduced risks, and streamlined campaign processes with advanced AI and automation tools.
• Salesforce's headless 360 architecture enables businesses to connect disparate data sources securely, fostering trust and delivering personalized, context-rich customer experiences on any preferred channel.
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