Join a deep exploration of current and future innovations available in Agentforce Marketing. You'll discover new functionality in your marketing tools that drive success in the agentic marketing era.
Sessions
Hands-on learning. Built for real-world execution.
Explore 280+ sessions, demos, and trainings designed for practical application—so you can bring back proven strategies, real use cases, and ideas you can put to work immediately.
Tip: Use " " around your search terms to find an exact phrase.
Community Speaker
Reserved Seating
Video On Demand
Agentforce Marketing Hidden Gems
Objective 1: Identify hidden Agentforce Marketing features that accelerate campaign performance in the Agentic Marketing era.
Objective 2: Discover current and upcoming innovations in Agentforce Marketing tools that drive smarter, faster marketing outcomes.
Objective 3: Apply new Agentforce Marketing capabilities to real-world strategies that unlock greater efficiency and results.
, Product Management Director, Salesforce
, Product Management Senior Director, Salesforce
Role: Marketing
Industry: Media and Entertainment
Product: Marketing
Topic: Cross-Channel Orchestration and Lifecycle Marketing
Session Level: Beginner
Session Type: Theater
- Wednesday, Jun 31:00 PM - 1:20 PM CDT(6:00 PM - 6:20 PM GMT)Theater 2 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The session showcased Salesforce's latest Marketing Cloud innovations designed to empower marketers with enhanced efficiency, real-time insights, and automation. Key highlights included unified reporting, which consolidates all engagement metrics into a single screen for Marketing Cloud engagement plus and advanced customers, and new conversational analytics tailored for two-way customer interactions. Attendees also learned about groundbreaking tools like Audience Flows, which allow seamless integration of CRM and external data for personalized campaigns, and the Marketing Goals Agent, an AI-driven solution capable of automating campaign creation, execution, and optimization. Upcoming features such as adaptive web templates, multi-channel content blocks, and enhanced mission control screens aim to deliver unparalleled personalization and operational visibility for marketers leveraging Salesforce's ecosystem.
Key Takeaways:
• Unified reporting on Marketing Cloud now enables marketers to access all engagement data in one screen, saving time and improving decision-making with real-time visibility.
• The Marketing Goals Agent automates campaign workflows, optimizes marketing strategies, and provides detailed attribution insights, reducing manual effort while increasing campaign effectiveness.
• New tools like Audience Flows and content variables empower personalized, data-driven marketing by integrating CRM and external data seamlessly into campaigns and messages.
Session Summary Feedback: Report a Concern
