See how a distributor unified three commerce platforms and a manual ERP into a single system to automate marketing workflows and build the foundation for more efficient sales and engagement.
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3 Systems to 1: A Blueprint for Enhancing Commerce
Objective 1: Identify the hidden costs of managing disconnected commerce systems and siloed product data.
Objective 2: Review a proven roadmap for consolidating legacy platforms into a single, marketing-ready stack.
Objective 3: Discover how unified data and AI enable smarter campaign execution and predictive customer engagement.
, VP, Chief Digital Officer, Nippon Sanso Matheson
, Retail Industry Advisor, Salesforce
Role: Commerce
Industry: Manufacturing, Retail
Product: Commerce, Marketing
Topic: Commerce, Web and SEO
Session Level: Beginner
Session Type: Theater
- Wednesday, Jun 31:00 PM - 1:20 PM CDT(6:00 PM - 6:20 PM GMT)Theater 7 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The session at Salesforce Connections 2026 focused on transforming commerce through the consolidation of systems and the adoption of a unified platform to enhance both customer experiences and internal operations. Key discussions highlighted the challenges faced by retailers, such as omnichannel engagement, stack rationalization, and fraud prevention, and how Salesforce solutions, including MuleSoft, Data Cloud, and AI-driven tools, can address these issues. The speaker shared insights into modernizing e-commerce operations by transitioning from siloed systems to an integrated Salesforce ecosystem, enabling seamless customer interactions and empowering internal teams with tools to drive efficiency and deeper customer relationships. Additionally, the role of AI in streamlining operations, from dynamic A/B testing to improving customer service with agents, was emphasized as a critical factor in achieving scalability and innovation in today's digital-first landscape.
Key Takeaways:
• Adopting a unified Salesforce ecosystem reduces complexity, minimizes integration risks, and enables scalability, making it easier to innovate and meet evolving customer needs.
• The integration of MuleSoft and Data Cloud empowers businesses to standardize and trust their data, laying the foundation for hyper-personalization and efficient operations across all channels.
• AI-driven tools are transforming both internal processes and customer-facing experiences by reducing manual effort, enhancing customer service, and enabling dynamic marketing strategies.
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