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Personalize the Manufacturing Journey with Data and AI
Objective 1: Discover what becomes possible when customer data is unified.
Objective 2: Discover how agentic AI can transform the highest-value customer moments.
Objective 3: Leave with a new perspective on what manufacturing marketing success actually looks like.
, Sr Director, Enterprise Architecture, Salesforce
, Senior Product Marketing Lead (Energy & Utilities), Salesforce
, Principal Enterprise Architect, Salesforce
Role: Commerce, Marketing
Industry: Manufacturing
Product: Commerce, Revenue Management
Topic: Commerce, Web and SEO
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 31:00 PM - 1:20 PM CDT(6:00 PM - 6:20 PM GMT)Theater 5 | Campground, Level 3
Session Summary: The session explored the challenges and opportunities in the manufacturing and distribution industry, emphasizing how Salesforce solutions can address key operational issues through data and AI. Rising trade volatility, supply chain instability, and talent shortages were discussed as critical challenges, alongside data fragmentation and limited visibility into customer behavior. Salesforce's 'authentic enterprise' framework was introduced, showcasing how Data Cloud, Slack, and AI tools can harmonize data, automate workflows, and improve customer engagement through predictive campaigns, cross-sell and upsell opportunities, and asset lifecycle management. The session concluded with actionable steps for attendees to leverage Salesforce products, such as Trailhead for learning, and highlighted real-world applications of Salesforce technologies at the event booths for hands-on experience.
Key Takeaways:
• Salesforce's authentic enterprise framework integrates tools like Data Cloud and Slack to address data fragmentation and enable seamless customer engagement in manufacturing and distribution industries.
• Key use cases included leveraging AI and data for trade show lead follow-up, predictive customer campaigns, and proactive asset lifecycle management to drive efficiency and customer satisfaction.
• Attendees were encouraged to explore Salesforce products via Trailhead and event demonstrations, emphasizing the practical application of these tools to solve real-world challenges.
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