Move past manual workflows to discover how industry leaders use agentic command centers and conversational AI to automate crisis response, unify data, and drive massive revenue growth.
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Beyond the Campaign: Advanced Agentic Marketing Stories
Objective 1: Understand how to design and deploy an AI agent integrated with Salesforce Marketing Cloud.
Objective 2: Learn how to operationalize crisis communications using agent-first workflows.
Objective 3: Apply a practical framework to reduce manual execution costs while increasing speed, governance, and scalability.
, Head of Growth, iFood.com Agência de Restaurantes Online
, Director, Product Marketing LATAM, Salesforce
Role: Marketing
Industry: Consumer Goods
Product: Agentforce
Topic: Artificial Intelligence
Session Level: Advanced
Session Type: Breakout
- Thursday, Jun 42:30 PM - 3:10 PM CDT(7:30 PM - 8:10 PM GMT)Stage 1 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: This session highlighted the transformative role of AI and Salesforce technologies in revolutionizing business processes, with a focus on a leading Brazilian company that has fully embraced AI-driven strategies. The company leverages Salesforce tools such as Slack and Marketing Cloud to enhance customer experience and operational efficiency, achieving 180 million monthly orders while driving innovative agent-based solutions. Key patterns include the integration of omnichannel communication and the convergence of marketing and service to deliver personalized, human-like interactions. With AI agents handling tasks like onboarding, performance optimization, and CRM operations, the company has significantly improved efficiency, saving millions and reallocating resources to more strategic initiatives.
Key Takeaways:
• The integration of Salesforce Slack and Marketing Cloud has enabled seamless internal operations and external communication, eliminating reliance on email and accelerating crisis management responses.
• AI agents have transformed customer onboarding and engagement, achieving a 32% higher conversion rate for restaurant signups and reactivating over 1,000 previously inactive restaurants.
• The company's investment in AI and Salesforce technologies has resulted in projected savings of $1 million while enabling strategic, data-driven decision-making across its operations.
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