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Messaging in the Age of AI: Scale and Deliverability
Optimize your messaging strategy by leveraging predictive insights and autonomous agents to ensure high-scale email and SMS deliverability while adapting content in real time.
Objective 1: Hear how new AI features in major email platforms and mobile device systems are changing the recipient experience.
Objective 2: Understand how to navigate user control, privacy, and compliance changes with high-quality content.
Objective 3: Learn how to adapt your messaging strategies to optimize for AI summarization and categorization.

, Senior Director of Product Management, Salesforce

, Senior Director of Product, Salesforce

, Product Manager, Salesforce

Role: Marketing
Product: Marketing, Agentforce
Topic: Mobile and SMS Marketing
Session Level: Intermediate
Session Type: Breakout
  • Wednesday, Jun 32:00 PM - 2:40 PM CDT
    (7:00 PM - 7:40 PM GMT)
    Stage 2 | Content Pavilion, Level 3
    FIRST COME FIRST SEATED
  • Thursday, Jun 41:30 PM - 2:10 PM CDT
    (6:30 PM - 7:10 PM GMT)
    Stage 1 | Content Pavilion, Level 3
    FIRST COME FIRST SEATED
Session Summary: This session focused on how marketers can adapt their messaging strategies in the age of AI, highlighting actionable tips and best practices across content creation, segmentation, measurement, and scaling. Attendees learned that content must cater to both human users and AI, with a 60/40 text-to-image ratio and clear value propositions upfront to optimize for AI parsing. Segmentation strategies are shifting towards targeting intent and behaviors, leveraging AI to dynamically build and adjust audiences in real-time, while measuring campaign success now emphasizes conversions over traditional metrics like open rates or clicks. Additionally, AI-powered tools are revolutionizing scalability, enabling rapid campaign creation, personalized replies, and brand representation optimization in AI-generated responses, ensuring marketers can meet evolving customer expectations efficiently and effectively.
Key Takeaways:

• Marketers should design content with both AI and humans in mind by balancing text and images and ensuring value propositions are clear and actionable upfront.

• AI enables real-time audience segmentation based on intent and behavior, moving away from static filters and allowing for more personalized, dynamic targeting.

• Measuring campaign success should focus on conversions and customer engagement, such as replies, rather than traditional metrics like open or click rates, as AI increasingly influences inbox interactions.

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