Stop losing revenue to search dead ends. Learn how to use intent-aware discovery to simulate shopper journeys, reduce manual rules, and drive conversions with hyper-contextual product results.
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Turn Intent into Revenue: Drive ROI with Contextual Search
Objective 1: Identify why traditional keyword search fails to capture modern shopper intent.
Objective 2: Explain how “distillation via simulation” overcomes data disadvantages to improve relevance.
Objective 3: Demonstrate how implementing intent-aware search will result in higher conversion.
, Director of User Experience, Boot Barn
, VP, Product Management, Salesforce
Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Commerce, Data 360
Topic: Commerce, Web and SEO
Session Level: Beginner
Session Type: Theater
- Wednesday, Jun 32:00 PM - 2:20 PM CDT(7:00 PM - 7:20 PM GMT)Theater 6 | Campground, Level 3
- Thursday, Jun 42:00 PM - 2:20 PM CDT(7:00 PM - 7:20 PM GMT)Theater 3 | Campground, Level 3
Session Summary: The session highlighted the transformative role of contextual search and Agentic Commerce Search within Salesforce Commerce Cloud, emphasizing how this is reshaping e-commerce experiences. By a custom-built small language model (SLM) tailored to each business, Salesforce enables retailers to deliver personalized, intent-driven search results that enhance user engagement, drive revenue, and reduce operational complexities. Real-world examples demonstrated the shift from keyword-based search to AI-powered contextual understanding, solving challenges like generic or inaccurate search results and improving product discovery. Innovations such as the introduction of conversational shopping assistants and the automation of merchandising workflows further showcased how Salesforce is empowering businesses to create more dynamic and efficient digital experiences for their customers.
Key Takeaways:
• Salesforce Commerce Cloud's newest innovation, Agentic Commerce Search, leverages an AI-driven, tailored small language model to deliver hyper-relevant search results, improving customer satisfaction and driving higher ROI for businesses.
• Retailers like Boot Barn have significantly reduced manual operational tasks by automating search optimization and merchandising, allowing their teams to focus on strategic goals and enhancing customer experience.
• New innovations, including Agentic Commerce Search and Shopper Agent are enabling two-way interactions and personalized recommendations, further transforming the e-commerce landscape.
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