Activate unified data and Agentforce to transform commerce signals into connected, personalized marketing journeys that automatically recover lost sales and boost customer lifetime value.
Sessions
Hands-on learning. Built for real-world execution.
Explore 280+ sessions, demos, and trainings designed for practical application—so you can bring back proven strategies, real use cases, and ideas you can put to work immediately.
Tip: Use " " around your search terms to find an exact phrase.
Community Speaker
Reserved Seating
Video On Demand
Convert Abandoned Carts into Loyal Customers
Objective 1: Discover how to use the Commerce Intelligence Connector to feed analytical data into Data 360 for immediate actionability.
Objective 2: Deploy templates for “Abandoned Cart” and “Post Order” messaging that bridge Agentforce Commerce and Agentforce Marketing.
Objective 3: See how to capture and respect unified consent across both commerce and marketing channels to build subscriber trust.
, Product Marketing Director, Salesforce
, Director, Product Management, Salesforce
Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Commerce, Data 360
Topic: Cross-Channel Orchestration and Lifecycle Marketing
Session Level: Beginner
Session Type: Theater
- Thursday, Jun 410:00 AM - 10:20 AM CDT(3:00 PM - 3:20 PM GMT)Theater 6 | Campground, Level 3
Session Summary: The session focused on innovations within Salesforce Commerce Cloud, particularly around unifying data and driving personalized customer experiences in B2C e-commerce. Presenters highlighted that 80% of customers expect better experiences and 73% expect companies to understand their unique needs, emphasizing the growing demand for personalization powered by AI. Data Cloud serves as the foundational layer enabling merchants to harmonize commerce, marketing, and service data into a single unified customer profile, which supports real-time segmentation, targeted campaigns, and actionable insights. Key features such as native consent capture, abandoned cart notifications, and post-purchase messages powered by out-of-the-box templates were showcased, delivering faster time-to-value and higher conversion rates with minimal custom development required, all while enhancing customer engagement and revenue growth opportunities.
Key Takeaways:
• Salesforce's Data Cloud integrates siloed data from commerce, marketing, and service into a unified shopper profile, enabling real-time personalization and actionable insights.
• Out-of-the-box features like abandoned cart notifications and post-purchase messages can recover up to 54% of missed transactions and drive continuous shopper engagement with no custom development required.
• Upcoming innovations, including the integration of Data 360 Commerce Analytics in Tableau, will provide merchants with greater visibility into campaign performance and its impact on revenue, further enhancing the capabilities of B2C e-commerce solutions.
Session Summary Feedback: Report a Concern
