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Increase Conversion and Grow Revenue with Shopper Agents
The future of commerce is conversational. Learn how retailers are transforming discovery with intent-aware agents that turn conversations into conversions.
Objective 1: Quantify ROI with agent-led guided shopping experiences that increase conversion and grow average order value.
Objective 2: Identify how intent-aware search reduces bounce rates by surfacing relevant products through conversation.
Objective 3: Master the transition from campaign to conversion with seamless shopping journeys.

, Senior Director, eCommerce and Digital Marketing, Rock West Composites Inc.

, Senior Director, Product Management, Salesforce

Role: Commerce, Marketing
Industry: Retail, Consumer Goods
Product: Commerce, Agentforce
Session Level: Intermediate
Session Type: Theater
  • Wednesday, Jun 39:30 AM - 9:50 AM CDT
    (2:30 PM - 2:50 PM GMT)
    Theater 3 | Campground, Level 3
Session Summary: The session focused on advancements in e-commerce through Salesforce's Commerce Cloud and the launch of Shopper Agent 3.0, designed to revolutionize online shopping experiences with cutting-edge AI-driven tools. It was revealed that 61% of customers are leveraging AI for online shopping, and 7% are using large language models (LLMs) for searches, which led Salesforce to integrate advanced Atlantic search capabilities into its shopper agent. Key innovations include personalized search experiences, FAQ-embedded questions that increased agent traffic by sevenfold, and seamless cart and checkout functionalities, all aimed at boosting conversion rates and simplifying customer journeys. Additionally, Salesforce is enabling merchant catalogs to syndicate across platforms like OpenAI and Google Gemini, ensuring merchants can meet customers wherever they shop, while also introducing tools to streamline product comparisons and enhance engagement on product detail pages (PDP).
Key Takeaways:

• Shopper Agent introduces Agentic search capabilities, enabling more precise and personalized search results for complex, long-tail queries, improving conversion rates significantly.

• New features also include embedded FAQ on product pages and cart and checkout on SFRA. Rock West Composites shared their Agentforce success story.

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