Deliver proactive, personalized campaign communications for SMB advertisers and boost renewal rates with Marketing, Data, and Agentforce for comms and media companies.
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Scale Ad Sales Coverage Without Scaling Headcount
Objective 1: Use marketing personalization to create a dynamic, personalized website for advertising sales.
Objective 2: Use Agentforce to send personalized autonomous sales emails and responses to ad sales prospects, grow customers and revenue.
Objective 3: Understand how AI will help grow bottom lines for communication service providers (cable co’s) and media companies at scale.
, Solutions Engineer, Salesforce
, Industry Advisor: Telecommunications, Media, and Technology, Salesforce
Role: Marketing, Sales
Industry: Communications, Media and Entertainment
Product: Marketing, Agentforce
Topic: Advertising and Media
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 33:30 PM - 3:50 PM CDT(8:30 PM - 8:50 PM GMT)Theater 3 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: This session focused on scaling ad sales coverage for small and medium-sized businesses (SMBs) without increasing headcount, using Salesforce technologies like Agentforce Marketing, Agentforce Media, and Customer 360. The $184 billion U.S. local ad business is growing at 8% annually, with connected TV advertising experiencing up to 45% year-over-year growth, yet many SMBs face challenges navigating the complex ad-buying process, with only 11% working with ad agencies. Salesforce showcased personalized and automated solutions that help ad sellers target, educate, and engage SMBs more effectively, leveraging data insights and generative AI for tailored campaigns and 1:1 content. A case study highlighted a major company's success in reducing campaign setup time from months to days, achieving a 20% year-over-year advertising revenue increase through automation and personalization tools powered by Salesforce's ecosystem.
Key Takeaways:
• The U.S. local ad market represents a significant growth opportunity, especially in connected TV advertising, which is seeing 45% annual growth, but SMBs often struggle with ad-buying complexities due to limited resources and expertise.
• Salesforce solutions like Agentforce Marketing and Agentforce Media enable ad sellers to automate targeting, personalize messaging, and educate SMBs, helping them navigate advertising options effectively and at scale without expanding sales teams.
• Real-world results show how companies leveraging Salesforce tools, such as Customer 360 and Agentforce, achieved faster campaign deployment, increased campaign volume, and boosted advertising revenue by 20% year over year.
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