Deliver the seamless experience your B2B buyers demand. See how one of largest food company in the world handles 23,400 customer requests per minute at scale while driving +37% revenue growth.
Sessions
Hands-on learning. Built for real-world execution.
Explore 280+ sessions, demos, and trainings designed for practical application—so you can bring back proven strategies, real use cases, and ideas you can put to work immediately.
Tip: Use " " around your search terms to find an exact phrase.
Community Speaker
Reserved Seating
Video On Demand
How Brazil Is Rewriting B2B Commerce with Agentic AI
Objective 1: Identify how to unify commerce and marketing data to drive contextual B2B engagement.
Objective 2: Discover how AI agents transition from support tools to proactive sales catalysts.
Objective 3: Map a roadmap for deploying “predicted out-of-stock” triggers and agent-assisted quoting.
, Head of Technology, MBRF
, Head of Omnichannel, MBRF
Role: Commerce, Marketing
Industry: Consumer Goods
Product: Consumer Goods, Agentforce
Topic: Cross-Channel Orchestration and Lifecycle Marketing
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 312:00 PM - 12:20 PM CDT(5:00 PM - 5:20 PM GMT)Theater 7 | Campground, Level 3
Session Summary: The session explored the transformative digital journey of a leading company in the consumer packaged goods (CPG) industry, with Salesforce technology serving as the backbone of their success. Leveraging Salesforce's Commerce Cloud, Marketing Cloud, and AI-powered solutions, the company built a robust B2B e-commerce platform that has scaled to over 200,000 daily unique accesses and handles 25,000 requests per minute with 99% uptime. AI-driven personalization, such as 'buy together' recommendations and virtual sales agents powered by Agentforce, has enabled the company to enhance customer experiences, increase sales efficiency, and drive double the number of items per client for digitalized customers compared to traditional ones. This hybrid model of combining human sales representatives with advanced technology has not only improved operational efficiency but also strengthened relationships with over 300,000 small business clients, demonstrating how innovation can create value across the entire customer journey.
Key Takeaways:
• The implementation of Salesforce-powered solutions, including AI personalization and virtual sales agents, has doubled the number of items purchased per client for digitalized customers compared to traditional ones.
• The company's B2B e-commerce platform, built on Salesforce, supports over 200,000 unique daily accesses and has achieved a 330% increase in sales volume since its launch.
• AI and hyper-personalization are now essential in scaling operations and delivering relevant offers, enabling small business owners to save time, make better purchasing decisions, and build larger product baskets.
Session Summary Feedback: Report a Concern
