Join this session to hear how manufacturers unlock self-service B2B Commerce to deliver more efficient digital buyer experiences, yielding lower costs, more revenue, and greater customer satisfaction.
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How to Modernize B2B Selling with Self-Service Buying
Objective 1: Learn why you should migrate to Salesforce’s new “Commerce on Core” solution.
Objective 2: Plan for a migration to the new Salesforce B2B Platform.
Objective 3: Execute a successful B2B enhanced LWR migration and launch.
, Director, Salesforce Applications, Tremco CPG Inc.
, Director Product Management, Salesforce
, GTM Lead, Salesforce Technology Practice, Merkle
Role: Commerce
Industry: Manufacturing
Product: Commerce, Experience Cloud
Topic: Commerce, Web and SEO
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 34:30 PM - 4:50 PM CDT(9:30 PM - 9:50 PM GMT)Theater 6 | Campground, Level 3
Session Summary: The session focused on modernizing B2B selling with self-service tools, highlighting Salesforce's innovative solutions such as Commerce Cloud, CPQ, and Revenue Cloud. Speakers discussed the challenges faced by manufacturers and distributors, including fractured data systems, small team sizes, and margin pressures, and how Salesforce's unified platform addresses these issues. Real-world examples included a manufacturer achieving transparency and efficiency by connecting Salesforce to their ERP and PIM systems, reducing manual processes, and empowering sales teams to focus on strategic customer interactions. Key innovations like dynamic self-service experiences, faster time-to-value, and robust analytics were emphasized as critical drivers for operational efficiency and customer satisfaction in B2B commerce transformation efforts.
Key Takeaways:
• Salesforce's unified platform connects customer, product, and order data to create seamless self-service experiences and empower sales teams, driving operational efficiency and higher customer satisfaction.
• A manufacturer using Commerce Cloud, CPQ, and ERP integrations reduced manual processes, improved transparency, and enabled proactive customer engagement, resulting in significant business transformation.
• Key innovations like dynamic pricing, enriched product data, and robust analytics help businesses scale globally while maintaining a low total cost of ownership and achieving faster time-to-value.
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