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Augment Intelligent HCP Marketing with Agentforce
Objective 1: Turn unified customer data into daily marketing decisions by activating Agentforce for the pharma industry.
Objective 2: Design outcome-driven AI agents that improve targeting precision, campaign performance, and brand-level strategy.
Objective 3: Apply proven patterns for piloting AI agents, including use case prioritization, governance, and KPI measurement.
, Senior Director, Global Customer Capabilities, Amgen
, IS Assoc Director - Sales & MarTech architect, Amgen
, Director of Product Marketing, Salesforce
Role: Marketing, IT Business Leader
Industry: Healthcare and Life Sciences
Product: Life Sciences, Agentforce
Topic: Cross-Channel Orchestration and Lifecycle Marketing
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 33:30 PM - 3:50 PM CDT(8:30 PM - 8:50 PM GMT)Theater 6 | Campground, Level 3FIRST COME FIRST SEATED
- Thursday, Jun 412:00 PM - 12:20 PM CDT(5:00 PM - 5:20 PM GMT)Theater 2 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The session highlighted the transformative role of AI in pharmaceutical marketing, focusing on how unified data and AI agents can enhance healthcare provider (HCP) engagement strategies. By leveraging Salesforce's Agentforce, Data Cloud, and MuleSoft, marketers can unify fragmented data across clinical, commercial, and third-party sources, ensuring compliance with regulations such as HIPAA and GDPR while enabling efficient, personalized marketing campaigns. AI agents streamline time-consuming processes like segmentation, content creation, and compliance checks, allowing marketers to focus on strategic objectives and deliver dynamic, omnichannel experiences. Real-world examples showcased how organizations are using AI agents to generate actionable insights, improve campaign orchestration, and create seamless workflows embedded into daily operations, all while adhering to strict compliance standards.
Key Takeaways:
• Unified data through Salesforce's Data Cloud and MuleSoft enables dynamic micro-segmentation and harmonized views of HCP engagement across channels, enhancing targeted marketing efforts.
• AI agents accelerate marketing workflows by automating tasks like content creation, segmentation, and compliance checks, while ensuring outputs align with approved business logic and data standards.
• Embedding compliance guardrails at the data and semantic layers ensures adherence to regulatory requirements, enabling marketers in regulated industries to deploy AI-driven strategies confidently and effectively.
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