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Break Data Silos. Build Smarter Retail Experiences.
See how a specialty retailer is unifying customer data across channels to power AI-driven experiences that reduce friction for associates and customers alike.
Objective 1: Define how a unified customer profile bridges the gap between in-store and digital data.
Objective 2: Explore how AI-powered agents act as force multipliers for store associates and customer experience.
Objective 3: Identify the key steps to scaling integrated data and AI across a growing omnichannel retail brand.

, Chief Technology and Digital Transformation Officer, Lovesac

, Senior Director, Retail Industry Advisor, Salesforce

Role: Commerce, Marketing
Industry: Retail
Product: Commerce, Agentforce 360 Platform
Topic: Data Activation
Session Level: Beginner
Session Type: Theater
  • Thursday, Jun 411:30 AM - 11:50 AM CDT
    (4:30 PM - 4:50 PM GMT)
    Theater 5 | Campground, Level 3
Session Summary: This session explored how retailers can leverage data unification and AI to break down silos, enhance customer experiences, and drive loyalty. With over 58% of frequent shoppers conducting discovery on LMS platforms and 90% of customers prioritizing seamless experiences over traditional loyalty programs, the discussion emphasized the importance of integrating digital and in-store experiences. The session highlighted innovative ways Salesforce tools, such as unified CRM systems and AI-powered solutions, can empower associates to deliver personalized and efficient customer interactions. By consolidating disparate data sources and implementing thoughtful automation, retailers can provide tailored recommendations, streamline processes, and foster deeper connections with their customers while supporting employee success alongside customer outcomes.
Key Takeaways:

• Unifying data across multiple systems using Salesforce empowers associates with actionable insights, enabling more personalized and efficient customer interactions.

• AI solutions can act as a force multiplier for retail associates, reducing mundane tasks and allowing them to focus on meaningful customer engagement.

• Retailers should prioritize creating seamless customer experiences while simultaneously addressing employee needs to ensure successful transformation and adoption of new technologies.

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