Build a unified dealer ecosystem to streamline multi-brand ordering and improve efficiency through agentic marketing that automates lead capture and personalized partner experiences.
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Optimize Dealer Engagement with Agentic Orchestration
Objective 1: Modernize legacy platforms by moving from fragmented portals and systems to scalable Salesforce-native solutions.
Objective 2: Deliver connected commerce with Experience Cloud, B2B Commerce, and OMS supporting discovery, ordering, and fulfillment.
Objective 3: Learn strategies to help networks adopt digital tools and improve efficiency across partner ecosystems.
, Sr. IT Director, Stanley Black & Decker
, Advisory Solutions Director, Acxiom
Role: Commerce, Marketing
Industry: Manufacturing
Product: Commerce, Agentforce 360 Platform
Topic: Commerce, Web and SEO
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 34:00 PM - 4:20 PM CDT(9:00 PM - 9:20 PM GMT)Theater 5 | Campground, Level 3
Session Summary: The session highlighted the transformation of dealer engagement through Salesforce's unified platform, focusing on modernizing legacy systems, enhancing user experiences, and leveraging AI for scalability. By consolidating outdated systems into a seamless platform with Experience Cloud and B2B Commerce, the initiative improved operational efficiency, reduced manual processes, and provided real-time visibility for over 1,000 dealers globally. Key innovations included automated credit checks, enhanced product search functionality for over 100,000 parts, and the ability to handle complex ordering scenarios across multiple brands and ERPs. With a scalable foundation now in place, the organization is set to integrate AI-driven recommendations for predictive ordering, extended warranties, and personalized dealer support, ensuring long-term growth and efficiency across its partner ecosystem.
Key Takeaways:
• The consolidation of multiple portals and legacy systems into a single Salesforce-powered platform reduced order processing time by more than half and streamlined operations for over 1,000 dealers worldwide.
• Enhanced features like real-time rebate tracking, automated credit checks, and advanced product search capabilities significantly improved the dealer experience and operational efficiency.
• The scalable platform now enables the integration of AI agents to provide predictive recommendations, upsell opportunities, and personalized support, positioning the business for future growth and innovation.
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