“You can’t do that in email” is often based on outdated information. Learn how email support has evolved, how to test what’s possible today, and stop relying on assumptions that no longer apply.
Objective 1: Recognize common myths about what can and cannot be done in email design and development.
Objective 2: Learn how testing and experimentation can expand what teams attempt in their email designs.
Objective 3: Gain confidence to question outdated assumptions before declaring something impossible.
Session Level: Intermediate
Session Summary: The session explored the evolution of email development, debunking outdated myths and showcasing how modern email design has advanced significantly. Despite technical constraints like inconsistent rendering and reliance on tables, developers now leverage progressive enhancement techniques to create accessible, dynamic, and visually engaging email experiences. Examples included the use of interactive elements such as accordions, hover states, and countdown timers, as well as the adaptability of content for mobile users with features like hide-and-show modules and brand fonts. The discussion emphasized that limitations do not equate to prohibitions, urging teams to prioritize usability and creativity over rigid, outdated standards to meet subscriber needs effectively.
