Your subscribers are reading in dark mode, using screen readers, and switching between devices. Learn how to build accessible, dark-mode-ready templates that hold up across every modern inbox client.
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Video On Demand
Accessible Templates for Every Inbox Client
Objective 1: Design accessibility-first email templates that improve usability while meeting modern accessibility expectations.
Objective 2: Apply dark mode adaptation techniques that prevent broken layouts and unreadable content across major inbox environments.
Objective 3: Implement progressive enhancement patterns that allow modern design improvements without breaking legacy email clients.
, Solution Architect, Orange Digital CX
Role: Marketing, Designer
Product: Marketing
Topic: Email Marketing
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 34:00 PM - 4:20 PM CDT(9:00 PM - 9:20 PM GMT)Theater 4 | Campground, Level 3
- Thursday, Jun 49:00 AM - 9:20 AM CDT(2:00 PM - 2:20 PM GMT)Stage 4 | Content Pavilion, Level 3
Session Summary: This session focused on the critical importance of accessibility in email marketing and provided actionable strategies for creating inclusive email campaigns. Attendees learned how to optimize emails for accessibility using Salesforce Marketing Cloud and other tools, emphasizing semantic coding practices such as proper use of headings (e.g., H1, H2) and alternative text for images. With 70 million U.S. adults living with disabilities, including 7 million with low vision or blindness, the session highlighted the need for accessible design, such as left-aligned text, proper color contrast, and avoiding images as the sole medium for content. Additionally, the discussion covered how to adapt emails for dark mode, ensure compatibility across email clients like Outlook and Gmail, and leverage progressive enhancement to optimize user experiences in diverse viewing environments.
Key Takeaways:
• Accessibility in email design is not just a legal requirement but a vital communication protocol that ensures all users, including those with disabilities, can engage with content effectively.
• Using semantic HTML, such as headings and proper language tags, improves compatibility with screen readers and enhances the accessibility of emails across various email clients.
• Designing for dark mode, ensuring proper color contrast, and avoiding text embedded in images are essential practices to create inclusive email experiences and increase engagement.
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