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ROI or Bust: The Growth Imperative
Marketers are under pressure to drive growth, but the gap between marketing activity and measurable business impact is complicated. Listen as these executive leaders rethink attribution.

, CMO and Vice President, Marketing and Brand, GE Appliances, Haier US Appliance Solutions

, Vice President, Executive Marketing & Experience Strategy, Salesforce

, CMO, Qualified

Topic: Thought Leadership
Session Type: Breakout
  • Thursday, Jun 411:30 AM - 12:10 PM CDT
    (4:30 PM - 5:10 PM GMT)
    Innovator Theater | Campground, Level 3
    FIRST COME FIRST SEATED
Session Summary: This session explored the evolving landscape of marketing in the age of AI, with a focus on how Salesforce products and strategies are empowering marketers to drive ROI and reinvent traditional playbooks. Leaders discussed the importance of leveraging AI-driven tools like agents to enhance customer experiences, streamline operations, and personalize interactions while maintaining brand authenticity. The session also highlighted the shift towards data-driven decision-making, emphasizing the need to balance gut instincts with insights to make strategic investments in brand awareness, pipeline growth, and customer engagement. As AI continues to reshape industries, the speakers underscored the significance of agility, transparency, and innovation in creating impactful and profitable marketing strategies that resonate with consumers and businesses alike.
Key Takeaways:

• Salesforce's AI-powered tools are enabling marketers to deliver personalized, frictionless customer experiences while optimizing resources and fostering brand loyalty.

• Marketers must adapt to a rapidly changing environment by shifting from traditional playbooks to AI-driven insights and strategies, focusing on measurable ROI and long-term growth.

• Transparency, agility, and leveraging customer data are critical for creating authentic brand connections and staying competitive in a fast-evolving marketplace.

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