Move from data paralysis to AI action. Learn to apply scope guardrails to target high-value data sources and build the trusted context Agentforce needs for immediate ROI.
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4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Objective 1: Apply the minimum viable scope framework to target high-quality data.
Objective 2: Resolve split multi-organization profiles to build trusted context for AI.
Objective 3: Manage your data wallet by prioritizing high-ROI data unification.
, Senior Director of Solution Engineering, Data and AI, Salesforce
, Chief Technology Officer, Revely
Role: Marketing, Operations
Product: Data 360
Topic: Artificial Intelligence
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 32:30 PM - 2:50 PM CDT(7:30 PM - 7:50 PM GMT)Theater 3 | Campground, Level 3FIRST COME FIRST SEATED
- Thursday, Jun 42:00 PM - 2:20 PM CDT(7:00 PM - 7:20 PM GMT)Theater 2 | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: This session focused on accelerating data quality projects with Salesforce Data Cloud, showcasing strategies to eliminate duplicates and enable actionable AI insights within four weeks. Attendees learned that 94% of business leaders feel they are not fully leveraging their data, but with the right approach, projects that traditionally take 14 months can be reduced to just four weeks. By focusing on high-value data sources, using tools like identity resolution and Data Cloud’s Visual Segment Builder, and adopting efficient cost models such as flex credits or profile pricing, organizations can optimize their data and AI investments. Real-world results demonstrated how a marketing team reduced manual work, cut duplication by 30%, and empowered AI with unified customer profiles, enabling faster and more accurate campaign launches with measurable ROI improvements.
Key Takeaways:
• Focusing on high-value data sources and avoiding the urge to connect everything at once is key to completing data projects quickly and efficiently.
• Salesforce Data Cloud tools like identity resolution and Visual Segment Builder simplify data unification and segmentation, reducing manual work and enabling marketing teams to act faster.
• Flexible cost models, such as flex credits and profile pricing, paired with Salesforce’s free digital wallet and 250,000 free flex credits, ensure cost-effective and transparent data activation.
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