Learn how to transform B2B commerce with AI, to enhance customer experience, increase order value and revenue, and strengthen adoption.
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Drive Manufacturing Growth with AI-Powered B2B Commerce
Objective 1: Learn how to turn manufacturing B2B commerce into a measurable revenue driver using Salesforce B2B Commerce and Agentforce.
Objective 2: Understand how self-service, intelligent search, and commerce workflows increase order value and reduce manual friction.
Objective 3: Gain a practical framework for modernizing legacy B2B experiences without destabilizing core ERP systems.
, Product Marketing Director, Salesforce
, Senior Manager, IT Business Strategy, Kawasaki Engines USA
, VP & GM, Manufacturing Industry Product & Solutions, Salesforce
Role: Commerce, IT Business Leader
Industry: Automotive, Manufacturing
Product: Commerce, Agentforce
Topic: Commerce, Web and SEO
Session Level: Intermediate
Session Type: Theater
- Wednesday, Jun 39:30 AM - 9:50 AM CDT(2:30 PM - 2:50 PM GMT)Innovator Theater | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The session highlighted how a global manufacturing leader leveraged Salesforce's robust ecosystem, including Manufacturing Cloud, MuleSoft, and Heroku, to modernize its operations and enhance its B2B commerce experience. Over the course of eight years, the company transitioned from disjointed legacy systems to a unified, AI-powered platform that supports real-time data exchange, frictionless order processing, and personalized customer interactions. The implementation of Salesforce tools like Process Builder, Flow, and MuleSoft enabled seamless automation, reducing human error and increasing operational efficiency, while AI-driven insights allowed for agility in responding to evolving customer needs. As a result, the company achieved a fivefold increase in average order value and strengthened its relationships with over 7,700 B2B customers in its dealer network, demonstrating the transformative power of Salesforce solutions in driving growth and innovation in the manufacturing sector.
Key Takeaways:
• The adoption of Manufacturing Cloud and MuleSoft enabled the company to move from legacy systems to real-time data exchange, reducing inefficiencies and enabling near real-time visibility into business processes.
• The redesign of the B2B commerce portal introduced frictionless order entry and payment systems, leading to a 5x increase in average order value since its launch in November.
• AI-driven automation and Salesforce's platform tools allowed the organization to maintain operational efficiency without increasing headcount, while providing personalized, data-driven customer service.
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