With Marketing Cloud Next, Account Engagement users can access agentic tools that enhance marketing and sales alignment. Learn three key steps to unlock new innovation.
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Access New B2B Innovation with Marketing Cloud Next
Objective 1: Learn about new next-gen innovations available to Account Engagement+ customers, starting in June.
Objective 2: Understand three key steps to access Marketing Cloud Next in your Account Engagement instance.
Objective 3: Understand how changing buyer behavior requires changes in marketing and sales alignment.
, Executive Vice President, Leave a Nest Knowledge Co.
, Lead Specialist Solution Engineer, Salesforce
, Product Marketing Senior Lead, Marketing Cloud, Salesforce
, Senior Director, Product Management, Salesforce
Role: Marketing, Administrator
Product: Marketing, Data 360
Topic: Demand Generation
Session Level: Intermediate
Session Type: Breakout
- Wednesday, Jun 39:00 AM - 9:40 AM CDT(2:00 PM - 2:40 PM GMT)Stage 1 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The session highlighted the transformative innovations in Marketing Cloud Next, emphasizing its seamless integration with account engagement to address evolving B2B buyer behaviors. With 68% of buyers favoring a front-runner early in their purchasing process, Marketing Cloud Next leverages tools like Data 360, enhanced B2B analytics powered by Tableau, and conversational AI to deliver hyper-personalized, multi-channel lead nurturing. Attendees learned how to activate Marketing Cloud Next without purchasing additional licenses, enabling access to advanced features like cross-object personalization, dynamic content, and agent-driven campaign creation. Moreover, the Salesforce CMS bridges the gap between account engagement and Marketing Cloud Next, allowing marketers to reuse existing content and maximize operational efficiency while meeting rising customer expectations for personalized, two-way interactions.
Key Takeaways:
• Marketing Cloud Next enables account engagement customers to adopt AI-driven, hyper-personalized lead nurturing and multi-channel campaigns without requiring additional licenses.
• Data 360 serves as the foundation for unified customer views, enabling deeper segmentation, enhanced personalization, and better analytics across Salesforce applications and third-party data sources.
• The Salesforce CMS facilitates seamless content sharing between account engagement and Marketing Cloud Next, streamlining the creation of scalable, data-driven marketing campaigns.
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