See how Agentforce Commerce uses AI agents to guide buyers from conversation to conversion at scale.
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Agentforce Commerce Innovation Showcase
Objective 1: Discover how to connect marketing campaigns directly to revenue with Agentforce Commerce.
Objective 2: Learn how Agentforce Commerce uses AI agents to accelerate time to value and lower total cost of ownership.
Objective 3: See how customers are using agents to guide buyers from conversation to conversion.
, EVP & GM, Agentforce Commerce, Salesforce
, VP, Product Management, Salesforce
, VP, Product Management - Commerce Cloud, Salesforce
Role: Commerce, Marketing
Industry: Manufacturing, Retail
Product: Commerce, Marketing
Topic: Commerce, Web and SEO
Session Level: Beginner
Session Type: Breakout
- Wednesday, Jun 33:30 PM - 4:10 PM CDT(8:30 PM - 9:10 PM GMT)Stage 1 | Content Pavilion, Level 3
Session Summary: The session highlighted the transformative innovations in Salesforce Commerce Cloud, marking the June release as the most impactful in five years. Key announcements included the introduction of the Shopper Agent, a cutting-edge AI-driven tool designed to enhance product discovery, streamline FAQs, and enable conversational shopping, with the potential to significantly increase conversions. The session also introduced Storefront Next, a redesigned front-end experience, and expanded the capabilities of Salesforce Point of Sale, which will now support Android and Windows devices in addition to iOS. Additionally, advancements in order management and B2B commerce were showcased, emphasizing unified operations, real-time inventory visibility, and a seamless omnichannel customer experience to drive operational efficiency and revenue growth for businesses globally.
Key Takeaways:
• The Shopper Agent, powered by AI, is designed to enhance product discovery and provide seamless conversational shopping experiences, making it a critical tool for businesses to implement before the holiday shopping season.
• Salesforce Point of Sale is expanding its reach with support for Android and Windows devices, offering flexibility and scalability for retail operations while reducing training time for store associates.
• Order management innovations, including real-time analytics, Slack integration, and increased inventory scale, enable businesses to proactively manage disruptions and ensure a trusted post-purchase experience for customers.
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