Explore the B2C Commerce roadmap to increase conversions, speed up time to value, and lower TCO through new AI-first innovations like Storefront Next and agentic merchandising.
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B2C Commerce Roadmap: Drive Growth with AI-First Innovation
Objective 1: Accelerate time to value and lower costs of commerce implementations with Storefront Next.
Objective 2: Discover how Agentforce for Merchandising automates routine tasks and uses data insights to optimize your site.
Objective 3: Increase conversions with agentic commerce search that goes beyond keywords to understand shopper intent and nuances.
, Senior Director, Product Management, Salesforce
, VP, Product Management - Commerce Cloud, Salesforce
, Senior Director, Product Marketing, Salesforce
Role: Commerce
Product: Commerce
Topic: Commerce, Web and SEO
Session Level: Beginner
Session Type: Breakout
- Thursday, Jun 412:30 PM - 1:10 PM CDT(5:30 PM - 6:10 PM GMT)Stage 5 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The session highlighted Salesforce's advancements in B2C Commerce, focusing on AI-driven innovations to bridge the gap between ease of use and enterprise-level scalability. New features such as the Shopper Agent, which doubles conversion rates by providing personalized, conversational shopping experiences, and the enhanced eCommerce search powered by Simulate, which dynamically adapts to trends and improves product discovery, were showcased. The unveiling of Storefront Next emphasized the ability to launch a fully functional, enterprise-grade storefront in under 30 minutes, alongside tools like the Merchant Agent and customizable Business Manager, which streamline merchandising and operations with AI assistance. Additionally, integrations with OpenAI and Google enable seamless product visibility and checkout experiences across conversational AI and search platforms, driving higher engagement and conversions for businesses.
Key Takeaways:
• Salesforce's Shopper Agent facilitates end-to-end personalized shopping experiences, leading to double the conversion rates compared to non-engaged shoppers.
• The new Storefront Next allows businesses to launch enterprise-level eCommerce sites in under 30 minutes with click-based installation and pre-built templates.
• Enhanced integrations with OpenAI and Google ensure product visibility in AI-driven discovery experiences, while the new Business Manager improves productivity with customizable workflows and AI-enabled merchandising tools.
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