Witness the ultimate agentic marketer competition. Finalists demo groundbreaking Agentforce use cases live at CNX. Vote for the most innovative agent and walk away inspired to build your own.
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Agentic Marketing Showdown: Season 2
Objective 1: Identify creative and practical ways to implement AI marketing use cases based on real-world partner/community builds.
Objective 2: Evaluate agentic marketing use cases for actual business impact, efficiency, and scalability.
Objective 3: Apply expert judge feedback and best practices to your own AI strategies and campaign architectures.
, Co-Lead, The Agentic Marketer Community
, CMO, Agentforce Applications, Salesforce
, Founder & Principal Consultant, Bamsoo
, Senior Director, Product Management, Salesforce
, SVP, Product Strategy, Marketing Cloud, Salesforce
, Senior Director, Technology & Innovation, Salesforce COE, Acxiom LLC (Omnicom Group)
, Technology Practice Lead, Accelerize 360
, Bill and Cathy Osborn Professor of Computer Science, Northwestern
Role: Marketing, IT Business Leader
Product: Marketing, Agentforce
Session Level: Beginner
Session Type: Breakout
- Wednesday, Jun 312:30 PM - 1:10 PM CDT(5:30 PM - 6:10 PM GMT)Innovator Theater | Campground, Level 3FIRST COME FIRST SEATED
Session Summary: The Marketing Showdown showcased Salesforce's cutting-edge innovations in AI-driven agents and their transformative impact on marketing and commerce. The session highlighted the power of Agentforce, a key Salesforce platform feature, in enabling marketers to orchestrate agents instead of operating traditional tools, streamlining workflows and enhancing efficiency. Three finalist teams presented their innovative use cases, including a headless marketing approach for personalized campaigns, a retail solution to minimize product returns using predictive data, and a healthcare-focused system to improve doctor engagement and patient outcomes. These demonstrations underscored the practical applications of Salesforce products like Marketing Cloud, Data Cloud, and Slack in delivering measurable business results, such as increased engagement and cost savings, while prioritizing customer and patient satisfaction through data-driven insights and automation.
Key Takeaways:
• Agentforce empowers marketers to replace traditional campaign-building processes with autonomous, AI-driven orchestration, significantly reducing operational time and effort.
• The retail use case demonstrated how predictive analytics and real-time data enrichment in Data Cloud can prevent costly product returns, saving $122 per return and recovering 20% of lost margins.
• In regulated industries like healthcare, Agentforce enables real-time insights and personalized outreach, resulting in a 15% increase in prescription content and enhanced patient care through targeted doctor engagement.
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