Data is your competitive edge, but only if you can act on it. Shift from human-actioned data to agent-powered growth. See how the #1 CDP unifies signals and fuels autonomous action.
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Shifting from Human-Actioned Data to Agent-Powered Growth
Objective 1: Unify fragmented customer data to identify, segment, and activate high-value audiences using a single customer profile.
Objective 2: Eliminate hours of manual, technical work by utilizing a unified data model that connects owned and paid channels in seconds.
Objective 3: Understand how to offload tasks to autonomous agents, enabling a shift from reactive to proactive marketing strategies.
, Product Marketing Manager, Salesforce
, Senior Manager, Growth Technology, Booking.com
Role: Marketing, IT Business Leader
Product: Agentforce, Data 360
Session Level: Intermediate
Session Type: Breakout
- Wednesday, Jun 311:30 AM - 12:10 PM CDT(4:30 PM - 5:10 PM GMT)Stage 3 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: This session highlighted the transformative power of unified data in marketing, focusing on Salesforce's CDP, Data 360, which serves as the backbone for seamless data integration and actionable insights. With over half of marketers still struggling to unify and contextualize their data, Salesforce introduced innovative solutions like Zero Copy integration with Snowflake, conversational AI agents, and clean rooms for privacy-compliant data collaboration. Demonstrations showcased how marketers can leverage Data 360 to create unified customer profiles, automate segmentation, and activate personalized campaigns across channels efficiently. Real-world examples, including insights from Booking.com, demonstrated how these tools can drive measurable outcomes, such as a 25% increase in goal achievement and over 100,000 partner actions, all while enhancing customer and partner satisfaction at scale.
Key Takeaways:
• Salesforce's Data Cloud enables marketers to unify data from multiple sources, such as Snowflake, with Zero Copy integration, reducing silos and improving performance insights.
• Innovations like AI-driven agents and clean rooms empower marketers to create personalized campaigns and analyze audience segments while maintaining data privacy and compliance.
• Booking.com leveraged Salesforce's tools to achieve a 130% increase in top-performing experiments and significantly improve partner satisfaction through proactive, personalized engagement.
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