Learn how AI agents act as always-on teammates — unifying marketing, sales, and service to generate leads, speed up deals, and grow customer value across the full B2B revenue lifecycle.
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Zero Silos, More Demand: Meet your 24/7 Pipeline Engine
Objective 1: Learn how Agentforce unifies marketing, sales, and service on one platform to coordinate personalized buyer experiences.
Objective 2: See how Agentforce works 24/7 across the B2B revenue lifecycle — saving teams time and unlocking capacity at every stage.
, Senior Manager, Product Marketing, Salesforce
, Director, Product Marketing, Qualified
Role: Marketing
Product: Marketing, Agentforce
Topic: Demand Generation
Session Level: Intermediate
Session Type: Breakout
- Thursday, Jun 412:30 PM - 1:10 PM CDT(5:30 PM - 6:10 PM GMT)Stage 3 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The Salesforce session focused on transforming B2B marketing and sales processes using AI-powered agents, including Agentforce and the newly integrated Qualified platform. Key challenges for B2B marketers, such as fragmented buyer insights, outdated metrics, and disconnected data, were addressed with innovative solutions like real-time lead generation, personalized nurturing, and autonomous deal management. Highlights included the use of AI agents to identify and engage buying groups, streamline pipeline management, and deliver personalized onboarding and upsell experiences, all while leveraging unified data through Salesforce platforms like Slack and Data Cloud. With 69% of marketers finding customer acquisition increasingly difficult, these AI tools demonstrated the ability to accelerate sales cycles, improve customer retention, and boost overall efficiency across the revenue funnel.
Key Takeaways:
• Agentforce and Qualified streamline lead generation and nurturing by leveraging AI to engage prospects in real-time across multiple channels, reducing the complexity of identifying key decision-makers in buying groups.
• Salesforce's unified data approach ensures that AI agents can deliver personalized, compliant messaging and actionable insights, enabling teams to re-engage customers, accelerate deal closure, and prevent pipeline leakage.
• AI-driven onboarding and upsell capabilities empower businesses to identify high-value opportunities, personalize customer journeys, and expand accounts, ultimately driving growth and enhancing customer satisfaction.
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