Stop reacting and start anticipating. Discover the four pillars of agentic loyalty and see how leading brands are driving CLTV and scaling VIP member experiences. Includes demos and roadmap.
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Beyond Points: The 4 Pillars of Agentic Loyalty
Objective 1: Unlock new loyalty rewards beyond your brand by mastering strategic data and marketing partnerships.
Objective 2: Scale loyalty operations fast to launch real-time, personalized promos that trigger high-value customer behaviors.
Objective 3: Drive revenue and boost customer lifetime value by seamlessly weaving cross-brand strategies into the customer experience.
, VP, Product Management, Salesforce
, Lead Solution Engineer, Salesforce
, Digital Products Manager, Multiplan Empreendimentos
, Product Marketing Director, Salesforce
Role: Marketing, IT Business Leader
Industry: Retail, Technology, Engineering, Construction, and Real Estate
Product: Marketing, Agentforce 360 Platform
Topic: Customer Relationships
Session Level: Intermediate
Session Type: Breakout
- Thursday, Jun 42:00 PM - 2:40 PM CDT(7:00 PM - 7:40 PM GMT)Stage 2 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The session showcased how Salesforce Loyalty Management and Marketing Cloud are transforming customer engagement through AI-driven innovations and data integration. A Brazilian shopping center company shared how they used Salesforce products like Sales Cloud and Marketing Cloud to build a loyalty app that integrates real-time data, gamification, and personalized offers, resulting in a 2.6x higher sales productivity and capturing $1 billion in store sales through their loyalty program. Attendees were introduced to four key pillars of innovation: generative orchestration, predictive content, conversational loyalty, and democratizing customer experiences, all powered by Salesforce's AI agents and real-time data analytics. The session also highlighted upcoming features, such as location-based offers, emotional loyalty scoring, and enhanced gamification tools, aimed at delivering seamless and personalized experiences across customer tiers and ecosystems.
Key Takeaways:
• Salesforce Loyalty Management and Marketing Cloud enabled a Brazilian shopping center to capture $1 billion in store sales and achieve 2.6x higher sales productivity through a loyalty app leveraging real-time data and AI-driven personalization.
• Generative AI agents significantly reduce operational load by automating promotion creation, offer orchestration, and customer engagement, allowing marketers to scale loyalty experiences with ease and efficiency.
• Upcoming Salesforce innovations, such as emotional loyalty scoring and location-based offers, aim to enhance personalization, predict customer behavior, and democratize VIP-like experiences for all customer tiers.
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