Explore the B2B Commerce roadmap with new innovations like round-trip quoting and agentic buying in WhatsApp that make you easier to do business with, while increasing efficiency and revenue.
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B2B Commerce Roadmap: Drive Growth with AI-First Innovation
Objective 1: Identify how to drive business growth and modernize operations with the new B2B Commerce roadmap innovations.
Objective 2: Learn strategies to leverage data-backed insights to lower total cost of ownership (TCO) and accelerate time to value.
Objective 3: Understand the B2B Commerce strategy for agentic buying.
, Product Management Director, Salesforce
, Director, Salesforce Applications, Tremco CPG Inc.
, Director Product Management, Salesforce
, Sr Director, Product Marketing, Salesforce
Role: Commerce, Administrator, Developer
Product: Commerce
Session Level: Beginner
Session Type: Breakout
- Wednesday, Jun 32:00 PM - 2:40 PM CDT(7:00 PM - 7:40 PM GMT)Stage 4 | Content Pavilion, Level 3FIRST COME FIRST SEATED
Session Summary: The session provided an in-depth look at the latest innovations in Salesforce B2B Commerce, emphasizing the platform's ability to drive efficiency, boost sales, and enhance customer experiences. Attendees learned about new features such as round-trip quoting, mobile publisher support, multi-cart management, and advanced search capabilities, all designed to streamline complex B2B transactions. Key statistics highlighted included 80% of manufacturers seeking transformation through agents and examples of successful implementations by companies like Siemens and Kona, showcasing the platform's scalability and adaptability. Furthermore, Salesforce announced a shift to monthly release cycles, enabling faster delivery of features like headless commerce, enhanced cart collaboration, and recurring physical product orders, all with built-in flexibility for customer implementation timelines.
Key Takeaways:
• Salesforce B2B Commerce is now releasing monthly updates, allowing faster innovation with features such as headless commerce and multi-cart management while giving customers control over when to enable new functionalities.
• New capabilities like round-trip quoting, mobile app support, AI-driven search enhancements, and recurring physical product orders are addressing core B2B challenges such as transaction efficiency and customer satisfaction.
• The platform's integration with other Salesforce products, like Revenue Cloud and Slack, further enhances B2B processes by enabling seamless collaboration, personalized buyer journeys, and streamlined operations across all ordering channels.
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