Sessions

Hands-on learning. Built for real-world execution.

Explore 280+ sessions, demos, and trainings designed for practical application—so you can bring back proven strategies, real use cases, and ideas you can put to work immediately.

Tip: Use " " around your search terms to find an exact phrase.

Community Speaker

Reserved Seating

Video On Demand

Open List
  • All Sessions
All Sessions, 27 sessions
  • Yes
    Commerce
    Marketing
    Manufacturing
    Retail
    Commerce
    Marketing
    Commerce, Web and SEO
    Beginner
    Breakout
    All Sessions
    The session highlighted the transformative innovations in Salesforce Commerce Cloud, marking the June release as the most impactful in five years. Key announcements included the introduction of the Shopper Agent, a cutting-edge AI-driven tool designed to enhance product discovery, streamline FAQs, and enable conversational shopping, with the potential to significantly increase conversions. The session also introduced Storefront Next, a redesigned front-end experience, and expanded the capabilities of Salesforce Point of Sale, which will now support Android and Windows devices in addition to iOS. Additionally, advancements in order management and B2B commerce were showcased, emphasizing unified operations, real-time inventory visibility, and a seamless omnichannel customer experience to drive operational efficiency and revenue growth for businesses globally.
    <html><head/><body><p>• The Shopper Agent, powered by AI, is designed to enhance product discovery and provide seamless conversational shopping experiences, making it a critical tool for businesses to implement before the holiday shopping season.</p><p>• Salesforce Point of Sale is expanding its reach with support for Android and Windows devices, offering flexibility and scalability for retail operations while reducing training time for store associates.</p><p>• Order management innovations, including real-time analytics, Slack integration, and increased inventory scale, enable businesses to proactively manage disruptions and ensure a trusted post-purchase experience for customers.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930459606001DuTw">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930459606001DuTw
    Discover how to connect marketing campaigns directly to revenue with Agentforce Commerce.
    Learn how Agentforce Commerce uses AI agents to accelerate time to value and lower total cost of ownership.
    See how customers are using agents to guide buyers from conversation to conversion.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e13">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e13
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    See how Agentforce Commerce uses AI agents to guide buyers from conversation to conversion at scale.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 33:30 PM - 4:10 PM CDT
      (8:30 PM - 9:10 PM GMT)
      Stage 1 | Content Pavilion, Level 3
  • Yes
    Commerce
    Commerce
    Beginner
    Salesforce+ Stage
    All Sessions
    Video On-Demand
    Salesforce+ Stage
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e36">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e36
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Colony Brands runs 16 retail brands. Now they’re rebuilding them all on Storefront Next, Salesforce’s new enterprise commerce platform. Join Karly Cyr and Jason Sanchez to see the work in progress.
    Session Type: Salesforce+ Stage
    • Thursday, Jun 42:20 PM - 2:30 PM CDT
      (7:20 PM - 7:30 PM GMT)
      Salesforce+ Stage | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Consumer Goods
    Commerce
    Consumer Goods
    Commerce, Web and SEO
    Intermediate
    Salesforce+ Stage
    All Sessions
    Video On-Demand
    Salesforce+ Stage
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e14">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e14
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    From B2B wholesale to marketing operations, AI agents are changing what’s possible for CG brands. See how companies like PepsiCo and SharkNinja are navigating the shift with Agentforce.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 31:35 PM - 1:45 PM CDT
      (6:35 PM - 6:45 PM GMT)
      Salesforce+ Stage | Campground, Level 3
  • Yes
    Commerce
    IT Business Leader
    Automotive
    Manufacturing
    Commerce
    Agentforce
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session highlighted how a global manufacturing leader leveraged Salesforce's robust ecosystem, including Manufacturing Cloud, MuleSoft, and Heroku, to modernize its operations and enhance its B2B commerce experience. Over the course of eight years, the company transitioned from disjointed legacy systems to a unified, AI-powered platform that supports real-time data exchange, frictionless order processing, and personalized customer interactions. The implementation of Salesforce tools like Process Builder, Flow, and MuleSoft enabled seamless automation, reducing human error and increasing operational efficiency, while AI-driven insights allowed for agility in responding to evolving customer needs. As a result, the company achieved a fivefold increase in average order value and strengthened its relationships with over 7,700 B2B customers in its dealer network, demonstrating the transformative power of Salesforce solutions in driving growth and innovation in the manufacturing sector.
    <html><head/><body><p>• The adoption of Manufacturing Cloud and MuleSoft enabled the company to move from legacy systems to real-time data exchange, reducing inefficiencies and enabling near real-time visibility into business processes.</p><p>• The redesign of the B2B commerce portal introduced frictionless order entry and payment systems, leading to a 5x increase in average order value since its launch in November.</p><p>• AI-driven automation and Salesforce's platform tools allowed the organization to maintain operational efficiency without increasing headcount, while providing personalized, data-driven customer service.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773093984781001wAqm">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773093984781001wAqm
    Learn how to turn manufacturing B2B commerce into a measurable revenue driver using Salesforce B2B Commerce and Agentforce.
    Understand how self-service, intelligent search, and commerce workflows increase order value and reduce manual friction.
    Gain a practical framework for modernizing legacy B2B experiences without destabilizing core ERP systems.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e11">Watch now</a>
    Community Speaker
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e11
    9:00 a.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Learn how to transform B2B commerce with AI, to enhance customer experience, increase order value and revenue, and strengthen adoption.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 39:30 AM - 9:50 AM CDT
      (2:30 PM - 2:50 PM GMT)
      Innovator Theater | Campground, Level 3
  • Yes
    Commerce
    Architect
    Retail
    Commerce
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session highlighted the transformative journey of building a headless e-commerce architecture using Salesforce Commerce Cloud and MuleSoft, focusing on scalability, flexibility, and performance. The project involved a co-development model that allowed seamless collaboration between partners and in-house developers, enabling faster iterations, knowledge sharing, and reduced reliance on external partners post-launch. Key technical innovations included the use of React Native for mobile apps and PWA Kit for headless web experiences, which significantly improved agility and reduced development costs. Additionally, performance optimization strategies, such as React memoization, Redux state management, and core web vitals enhancements, were critical in delivering fast-loading, SEO-friendly experiences while leveraging Salesforce’s ecosystem for streamlined operations and customer engagement.
    <html><head/><body><p>• The co-development model empowered the in-house team to take ownership of the project, ensuring faster post-launch iterations and long-term autonomy over the e-commerce platform.</p><p>• Performance improvements were achieved by integrating React-based solutions like memoization and preloading techniques, ensuring compliance with core web vitals for enhanced SEO and user experience.</p><p>• The adoption of Salesforce Commerce Cloud, MuleSoft, and PWA Kit enabled the team to create a scalable, headless architecture, reducing total cost of ownership while maintaining flexibility for future expansions.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070318226001fIsW">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070318226001fIsW
    Learn how to eliminate tech debt and give marketing teams direct control over commerce experiences — without waiting on IT.
    See a phased composable commerce roadmap that speeds up time to market, boosts conversions, and reduces TCO.
    Get a replicable playbook to scale multi-brand retail strategy across markets and blend internal and external dev teams.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    9:00 a.m. Thursday, Jun 04
    Discover how a multibrand retailer modernized its commerce stack with Agentforce Commerce Composable Storefront to boost agility, cut technical debt, and power international expansion.
    Session Type: Theater
    • Thursday, Jun 49:30 AM - 9:50 AM CDT
      (2:30 PM - 2:50 PM GMT)
      Theater 1 | Campground, Level 3
  • Yes
    Commerce
    Consumer Goods
    Commerce
    Productivity
    Intermediate
    Theater
    All Sessions
    The session focused on leveraging Salesforce B2B Commerce to maximize revenue at scale by addressing key challenges and embracing innovative solutions. Emphasizing efficiency, automation, and customer-centricity, the presentation highlighted how Salesforce's integrated platform connects Data Cloud, Marketing Cloud, and Revenue Cloud to create a seamless 360-degree view of customers. Real-world use cases, such as MyCoke, demonstrated the platform's ability to handle enterprise-scale operations with 152,000 daily users and 72,000 weekly orders, while AI-driven agents improved customer experiences by automating support and reducing service case volumes by 76%. Additionally, the discussion showcased upcoming features like conversational merchant agents, in-conversation checkout via WhatsApp, and advanced product configuration capabilities, all designed to optimize operations and enhance customer satisfaction at scale.
    <html><head/><body><p>• Salesforce B2B Commerce integrates with other Salesforce products like Marketing Cloud, Revenue Cloud, and Data Cloud to deliver a unified, data-driven approach for enhancing customer experiences and streamlining operations.</p><p>• AI-powered agents, such as those used in the MyCoke platform, have significantly improved customer support by deflecting 76% of service cases and ensuring 96% of cases are routed correctly on the first attempt, saving time and resources.</p><p>• Upcoming innovations, including conversational merchant agents and in-conversation checkout through channels like WhatsApp, aim to further reduce friction, increase efficiency, and enable scalable growth for B2B companies.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1770821110613001dImU">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1770821110613001dImU
    Identify high-impact AI agent use cases in B2B Agentforce Commerce.
    Understand how agents leverage CRM, product, and pricing data to guide complex buying.
    Outline a practical architecture to activate agents across commerce, sales, and service.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    Thursday, Jun 04
    9:00 a.m. Thursday, Jun 04
    Simplify complex B2B buying journeys by leveraging Agentforce and unified CRM data to drive sales efficiency, automate recurring orders, and boost revenue at scale.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 49:30 AM - 9:50 AM CDT
      (2:30 PM - 2:50 PM GMT)
      Theater 6 | Campground, Level 3
  • Yes
    Commerce
    Administrator
    Developer
    Commerce
    Beginner
    Breakout
    All Sessions
    The session provided an in-depth look at the latest innovations in Salesforce B2B Commerce, emphasizing the platform's ability to drive efficiency, boost sales, and enhance customer experiences. Attendees learned about new features such as round-trip quoting, mobile publisher support, multi-cart management, and advanced search capabilities, all designed to streamline complex B2B transactions. Key statistics highlighted included 80% of manufacturers seeking transformation through agents and examples of successful implementations by companies like Siemens and Kona, showcasing the platform's scalability and adaptability. Furthermore, Salesforce announced a shift to monthly release cycles, enabling faster delivery of features like headless commerce, enhanced cart collaboration, and recurring physical product orders, all with built-in flexibility for customer implementation timelines.
    <html><head/><body><p>• Salesforce B2B Commerce is now releasing monthly updates, allowing faster innovation with features such as headless commerce and multi-cart management while giving customers control over when to enable new functionalities.</p><p>• New capabilities like round-trip quoting, mobile app support, AI-driven search enhancements, and recurring physical product orders are addressing core B2B challenges such as transaction efficiency and customer satisfaction.</p><p>• The platform's integration with other Salesforce products, like Revenue Cloud and Slack, further enhances B2B processes by enabling seamless collaboration, personalized buyer journeys, and streamlined operations across all ordering channels.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777984489602001O12k">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777984489602001O12k
    Identify how to drive business growth and modernize operations with the new B2B Commerce roadmap innovations.
    Learn strategies to leverage data-backed insights to lower total cost of ownership (TCO) and accelerate time to value.
    Understand the B2B Commerce strategy for agentic buying.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Explore the B2B Commerce roadmap with new innovations like round-trip quoting and agentic buying in WhatsApp that make you easier to do business with, while increasing efficiency and revenue.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 32:00 PM - 2:40 PM CDT
      (7:00 PM - 7:40 PM GMT)
      Stage 4 | Content Pavilion, Level 3
  • Yes
    Commerce
    Commerce
    Commerce, Web and SEO
    Beginner
    Breakout
    All Sessions
    The session highlighted Salesforce's advancements in B2C Commerce, focusing on AI-driven innovations to bridge the gap between ease of use and enterprise-level scalability. New features such as the Shopper Agent, which doubles conversion rates by providing personalized, conversational shopping experiences, and the enhanced eCommerce search powered by Simulate, which dynamically adapts to trends and improves product discovery, were showcased. The unveiling of Storefront Next emphasized the ability to launch a fully functional, enterprise-grade storefront in under 30 minutes, alongside tools like the Merchant Agent and customizable Business Manager, which streamline merchandising and operations with AI assistance. Additionally, integrations with OpenAI and Google enable seamless product visibility and checkout experiences across conversational AI and search platforms, driving higher engagement and conversions for businesses.
    <html><head/><body><p>• Salesforce's Shopper Agent facilitates end-to-end personalized shopping experiences, leading to double the conversion rates compared to non-engaged shoppers.</p><p>• The new Storefront Next allows businesses to launch enterprise-level eCommerce sites in under 30 minutes with click-based installation and pre-built templates.</p><p>• Enhanced integrations with OpenAI and Google ensure product visibility in AI-driven discovery experiences, while the new Business Manager improves productivity with customizable workflows and AI-enabled merchandising tools.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930461734001Dh3g">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930461734001Dh3g
    Accelerate time to value and lower costs of commerce implementations with Storefront Next.
    Discover how Agentforce for Merchandising automates routine tasks and uses data insights to optimize your site.
    Increase conversions with agentic commerce search that goes beyond keywords to understand shopper intent and nuances.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Thursday, Jun 04
    12:00 p.m. Thursday, Jun 04
    Explore the B2C Commerce roadmap to increase conversions, speed up time to value, and lower TCO through new AI-first innovations like Storefront Next and agentic merchandising.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Jun 412:30 PM - 1:10 PM CDT
      (5:30 PM - 6:10 PM GMT)
      Stage 5 | Content Pavilion, Level 3
  • Yes
    Commerce
    Marketing
    Consumer Goods
    Consumer Goods
    Agentforce
    Cross-Channel Orchestration and Lifecycle Marketing
    Intermediate
    Theater
    All Sessions
    The session explored the transformative digital journey of a leading company in the consumer packaged goods (CPG) industry, with Salesforce technology serving as the backbone of their success. Leveraging Salesforce's Commerce Cloud, Marketing Cloud, and AI-powered solutions, the company built a robust B2B e-commerce platform that has scaled to over 200,000 daily unique accesses and handles 25,000 requests per minute with 99% uptime. AI-driven personalization, such as 'buy together' recommendations and virtual sales agents powered by Agentforce, has enabled the company to enhance customer experiences, increase sales efficiency, and drive double the number of items per client for digitalized customers compared to traditional ones. This hybrid model of combining human sales representatives with advanced technology has not only improved operational efficiency but also strengthened relationships with over 300,000 small business clients, demonstrating how innovation can create value across the entire customer journey.
    <html><head/><body><p>• The implementation of Salesforce-powered solutions, including AI personalization and virtual sales agents, has doubled the number of items purchased per client for digitalized customers compared to traditional ones.</p><p>• The company's B2B e-commerce platform, built on Salesforce, supports over 200,000 unique daily accesses and has achieved a 330% increase in sales volume since its launch.</p><p>• AI and hyper-personalization are now essential in scaling operations and delivering relevant offers, enabling small business owners to save time, make better purchasing decisions, and build larger product baskets.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772743920194001QSxX">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772743920194001QSxX
    Identify how to unify commerce and marketing data to drive contextual B2B engagement.
    Discover how AI agents transition from support tools to proactive sales catalysts.
    Map a roadmap for deploying “predicted out-of-stock” triggers and agent-assisted quoting.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Deliver the seamless experience your B2B buyers demand. See how one of largest food company in the world handles 23,400 customer requests per minute at scale while driving +37% revenue growth.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 312:00 PM - 12:20 PM CDT
      (5:00 PM - 5:20 PM GMT)
      Theater 7 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Commerce
    Agentforce
    Intermediate
    Theater
    All Sessions
    The session focused on advancements in e-commerce through Salesforce's Commerce Cloud and the launch of Shopper Agent 3.0, designed to revolutionize online shopping experiences with cutting-edge AI-driven tools. It was revealed that 61% of customers are leveraging AI for online shopping, and 7% are using large language models (LLMs) for searches, which led Salesforce to integrate advanced Atlantic search capabilities into its shopper agent. Key innovations include personalized search experiences, FAQ-embedded questions that increased agent traffic by sevenfold, and seamless cart and checkout functionalities, all aimed at boosting conversion rates and simplifying customer journeys. Additionally, Salesforce is enabling merchant catalogs to syndicate across platforms like OpenAI and Google Gemini, ensuring merchants can meet customers wherever they shop, while also introducing tools to streamline product comparisons and enhance engagement on product detail pages (PDP).
    <html><head/><body><p>• Shopper Agent introduces Agentic search capabilities, enabling more precise and personalized search results for complex, long-tail queries, improving conversion rates significantly.</p><p>• New features also include embedded FAQ on product pages and cart and checkout on SFRA. Rock West Composites shared their Agentforce success story.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742270435001V8yd">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742270435001V8yd
    Quantify ROI with agent-led guided shopping experiences that increase conversion and grow average order value.
    Identify how intent-aware search reduces bounce rates by surfacing relevant products through conversation.
    Master the transition from campaign to conversion with seamless shopping journeys.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    9:00 a.m. Wednesday, Jun 03
    Wednesday, Jun 03
    The future of commerce is conversational. Learn how retailers are transforming discovery with intent-aware agents that turn conversations into conversions.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 39:30 AM - 9:50 AM CDT
      (2:30 PM - 2:50 PM GMT)
      Theater 3 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Commerce
    Data 360
    Cross-Channel Orchestration and Lifecycle Marketing
    Beginner
    Theater
    All Sessions
    The session focused on innovations within Salesforce Commerce Cloud, particularly around unifying data and driving personalized customer experiences in B2C e-commerce. Presenters highlighted that 80% of customers expect better experiences and 73% expect companies to understand their unique needs, emphasizing the growing demand for personalization powered by AI. Data Cloud serves as the foundational layer enabling merchants to harmonize commerce, marketing, and service data into a single unified customer profile, which supports real-time segmentation, targeted campaigns, and actionable insights. Key features such as native consent capture, abandoned cart notifications, and post-purchase messages powered by out-of-the-box templates were showcased, delivering faster time-to-value and higher conversion rates with minimal custom development required, all while enhancing customer engagement and revenue growth opportunities.
    <html><head/><body><p>• Salesforce's Data Cloud integrates siloed data from commerce, marketing, and service into a unified shopper profile, enabling real-time personalization and actionable insights.</p><p>• Out-of-the-box features like abandoned cart notifications and post-purchase messages can recover up to 54% of missed transactions and drive continuous shopper engagement with no custom development required.</p><p>• Upcoming innovations, including the integration of Data 360 Commerce Analytics in Tableau, will provide merchants with greater visibility into campaign performance and its impact on revenue, further enhancing the capabilities of B2C e-commerce solutions.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742268596001VX7J">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742268596001VX7J
    Discover how to use the Commerce Intelligence Connector to feed analytical data into Data 360 for immediate actionability.
    Deploy templates for “Abandoned Cart” and “Post Order” messaging that bridge Agentforce Commerce and Agentforce Marketing.
    See how to capture and respect unified consent across both commerce and marketing channels to build subscriber trust.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    10:00 a.m. Thursday, Jun 04
    Thursday, Jun 04
    Activate unified data and Agentforce to transform commerce signals into connected, personalized marketing journeys that automatically recover lost sales and boost customer lifetime value.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 410:00 AM - 10:20 AM CDT
      (3:00 PM - 3:20 PM GMT)
      Theater 6 | Campground, Level 3
  • Yes
    Commerce
    IT Business Leader
    Retail
    Consumer Goods
    Commerce
    Agentforce
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session explored an innovative approach to modernizing e-commerce platforms using Salesforce Commerce Cloud while maintaining previous investments. The discussion focused on addressing performance challenges, such as lagging checkout processes, by adopting a composable architecture to enhance flexibility and speed. Key outcomes included a 25% improvement in mobile page load times, a 10% increase in checkout conversions, and a 30% rise in rewards program opt-ins, showcasing the impact of improved customer experiences. The speakers emphasized the importance of aligning technology decisions with business outcomes, focusing on customer friction points, and maintaining testability and adaptability to meet evolving needs like AI and personalization.
    <html><head/><body><p>• A composable architecture in Salesforce Commerce Cloud enabled faster development and enhanced flexibility, allowing teams to work in parallel and maintain testability.</p><p>• Performance improvements, such as a 10% increase in checkout conversions, directly translated to better customer experiences and measurable ROI.</p><p>• Aligning C-suite leadership and focusing on customer friction points were critical to driving successful modernization efforts and achieving business growth.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070311161001fusX">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070311161001fusX
    Learn key benefits of adopting an agile, composable commerce approach.
    Learn how to design Agentforce Commerce as an API‑first commerce engine rather than a monolith.
    Discover real‑world use cases and planning considerations that increase successful outcomes.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Learn how Slalom helped Hanna Andersson leverage Agentforce Commerce B2C’s API-first flexibility and Vercel to deliver a best-of-breed custom composable storefront.
    Session Type: Theater
    • Wednesday, Jun 312:00 PM - 12:20 PM CDT
      (5:00 PM - 5:20 PM GMT)
      Theater 1 | Campground, Level 3
  • Yes
    Commerce
    Consumer Goods
    Technology
    Commerce
    Data 360
    Commerce, Web and SEO
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Apply a phased research-to-implementation approach to align stakeholders and reduce risk in complex B2B Commerce projects.
    Integrate Salesforce B2B Commerce with CRM, ERP, and OMS to create a scalable, unified dealer or partner experience.
    Use dealer feedback and NPS data to validate design decisions and demonstrate measurable business impact post-launch.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Community Speaker Icon
    Reserved seating Icon
    Community Speaker
    11:00 a.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Simplify complex buying and self-service ordering with B2B Commerce. See how purpose-built dealer portals boost revenue, improve operational efficiency, and increase brand loyalty.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Wednesday, Jun 311:30 AM - 12:30 PM CDT
      (4:30 PM - 5:30 PM GMT)
      Room W176a | Roundtable, Level 1
  • Yes
    Commerce
    Manufacturing
    Commerce
    Experience Cloud
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session focused on modernizing B2B selling with self-service tools, highlighting Salesforce's innovative solutions such as Commerce Cloud, CPQ, and Revenue Cloud. Speakers discussed the challenges faced by manufacturers and distributors, including fractured data systems, small team sizes, and margin pressures, and how Salesforce's unified platform addresses these issues. Real-world examples included a manufacturer achieving transparency and efficiency by connecting Salesforce to their ERP and PIM systems, reducing manual processes, and empowering sales teams to focus on strategic customer interactions. Key innovations like dynamic self-service experiences, faster time-to-value, and robust analytics were emphasized as critical drivers for operational efficiency and customer satisfaction in B2B commerce transformation efforts.
    <html><head/><body><p>• Salesforce's unified platform connects customer, product, and order data to create seamless self-service experiences and empower sales teams, driving operational efficiency and higher customer satisfaction.</p><p>• A manufacturer using Commerce Cloud, CPQ, and ERP integrations reduced manual processes, improved transparency, and enabled proactive customer engagement, resulting in significant business transformation.</p><p>• Key innovations like dynamic pricing, enriched product data, and robust analytics help businesses scale globally while maintaining a low total cost of ownership and achieving faster time-to-value.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772748516418001HLW1">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772748516418001HLW1
    Learn why you should migrate to Salesforce’s new “Commerce on Core” solution.
    Plan for a migration to the new Salesforce B2B Platform.
    Execute a successful B2B enhanced LWR migration and launch.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    4:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Join this session to hear how manufacturers unlock self-service B2B Commerce to deliver more efficient digital buyer experiences, yielding lower costs, more revenue, and greater customer satisfaction.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 34:30 PM - 4:50 PM CDT
      (9:30 PM - 9:50 PM GMT)
      Theater 6 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Commerce
    Data 360
    Commerce, Web and SEO
    Beginner
    Theater
    All Sessions
    The session highlighted the transformative role of contextual search and Agentic Commerce Search within Salesforce Commerce Cloud, emphasizing how this is reshaping e-commerce experiences. By a custom-built small language model (SLM) tailored to each business, Salesforce enables retailers to deliver personalized, intent-driven search results that enhance user engagement, drive revenue, and reduce operational complexities. Real-world examples demonstrated the shift from keyword-based search to AI-powered contextual understanding, solving challenges like generic or inaccurate search results and improving product discovery. Innovations such as the introduction of conversational shopping assistants and the automation of merchandising workflows further showcased how Salesforce is empowering businesses to create more dynamic and efficient digital experiences for their customers.
    <html><head/><body><p>• Salesforce Commerce Cloud's newest innovation, Agentic Commerce Search, leverages an AI-driven, tailored small language model to deliver hyper-relevant search results, improving customer satisfaction and driving higher ROI for businesses.</p><p>• Retailers like Boot Barn have significantly reduced manual operational tasks by automating search optimization and merchandising, allowing their teams to focus on strategic goals and enhancing customer experience.</p><p>• New innovations, including Agentic Commerce Search and Shopper Agent are enabling two-way interactions and personalized recommendations, further transforming the e-commerce landscape.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742264890001VLsw">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742264890001VLsw
    Identify why traditional keyword search fails to capture modern shopper intent.
    Explain how “distillation via simulation” overcomes data disadvantages to improve relevance.
    Demonstrate how implementing intent-aware search will result in higher conversion.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    2:00 p.m. Wednesday, Jun 03
    2:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    Stop losing revenue to search dead ends. Learn how to use intent-aware discovery to simulate shopper journeys, reduce manual rules, and drive conversions with hyper-contextual product results.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 32:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Theater 6 | Campground, Level 3
    • Thursday, Jun 42:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Theater 3 | Campground, Level 3
  • Yes
    Commerce
    Commerce
    Beginner
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Learn how TaylorMade Golf used Salesforce Order Management to turn post-purchase processing to a competitive differentiator.
    Explore how flexible fulfillment and real-time inventory visibility are front-line levers for driving conversion and revenue.
    Learn how connecting digital order channels through a unified OMS is a beginner-accessible move with enterprise-grade payoff.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    Join a discussion on the future of order management with revenue-driving order servicing, flexible fulfillment, and enterprise-grade inventory innovations to drive conversion and scale seamlessly.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Thursday, Jun 411:30 AM - 12:30 PM CDT
      (4:30 PM - 5:30 PM GMT)
      Room W176a | Roundtable, Level 1
  • Yes
    Commerce
    Marketing
    Developer
    Education
    Retail
    Travel, Transportation, and Hospitality
    Commerce
    Marketing
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    The session introduced Data Cloud’s new Data Expander tool, designed to simplify the process of integrating and transforming data across Salesforce products such as Commerce Cloud and Marketing Cloud, as well as third-party systems. The presenters demonstrated how the tool resolves common data frustrations like mismatched formats, file size limitations, and compatibility issues by leveraging AI-driven transformation logic. Through a live demo, they showcased how Data Expander can convert XML files from Commerce Cloud into CSV files compatible with Marketing Cloud, while also enabling additional customization, such as adding new columns or refining data logic on the fly. The tool supports large-scale data handling with real-time streaming, offers robust version control, and integrates with a wide variety of input and output destinations, making it a versatile solution for developers and enterprises alike.
    <html><head/><body><p>• Data Expander bridges compatibility gaps between Salesforce products like Commerce Cloud and Marketing Cloud by using AI-powered transformation logic to streamline data workflows.</p><p>• The tool supports large-scale data processing with no file size limits, leveraging real-time streaming to ensure seamless integration across systems.</p><p>• Data Expander offers flexibility with its ability to refine data transformations dynamically, integrate with APIs, and provide robust version control for easy troubleshooting and deployment.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070320899001fHE3">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070320899001fHE3
    See how AI agents handle messy data, broken mappings, and file limitations.
    Understand how businesses automate complex data workflows without heavy development.
    Learn how to easily sync data between Salesforce systems like Commerce Cloud and Marketing Cloud.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    Large files, import limits, bad mappings, messy data. Moving data between systems can be painful. Watch AI agents automate the hard parts live. Transform your data with a single prompt.
    Session Type: Theater
    • Thursday, Jun 411:00 AM - 11:20 AM CDT
      (4:00 PM - 4:20 PM GMT)
      Theater 6 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Manufacturing
    Commerce
    Agentforce 360 Platform
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session highlighted the transformation of dealer engagement through Salesforce's unified platform, focusing on modernizing legacy systems, enhancing user experiences, and leveraging AI for scalability. By consolidating outdated systems into a seamless platform with Experience Cloud and B2B Commerce, the initiative improved operational efficiency, reduced manual processes, and provided real-time visibility for over 1,000 dealers globally. Key innovations included automated credit checks, enhanced product search functionality for over 100,000 parts, and the ability to handle complex ordering scenarios across multiple brands and ERPs. With a scalable foundation now in place, the organization is set to integrate AI-driven recommendations for predictive ordering, extended warranties, and personalized dealer support, ensuring long-term growth and efficiency across its partner ecosystem.
    <html><head/><body><p>• The consolidation of multiple portals and legacy systems into a single Salesforce-powered platform reduced order processing time by more than half and streamlined operations for over 1,000 dealers worldwide.</p><p>• Enhanced features like real-time rebate tracking, automated credit checks, and advanced product search capabilities significantly improved the dealer experience and operational efficiency.</p><p>• The scalable platform now enables the integration of AI agents to provide predictive recommendations, upsell opportunities, and personalized support, positioning the business for future growth and innovation.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772811141997001E9na">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772811141997001E9na
    Modernize legacy platforms by moving from fragmented portals and systems to scalable Salesforce-native solutions.
    Deliver connected commerce with Experience Cloud, B2B Commerce, and OMS supporting discovery, ordering, and fulfillment.
    Learn strategies to help networks adopt digital tools and improve efficiency across partner ecosystems.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    4:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Build a unified dealer ecosystem to streamline multi-brand ordering and improve efficiency through agentic marketing that automates lead capture and personalized partner experiences.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 34:00 PM - 4:20 PM CDT
      (9:00 PM - 9:20 PM GMT)
      Theater 5 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    Retail
    Consumer Goods
    Commerce
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    This session highlighted the transformative shift in online product discovery, driven by the adoption of generative AI tools such as ChatGPT and Gemini, and introduced the concept of Generative Engine Optimization (GEO). It emphasized the evolution from traditional keyword-based searches to contextual, personalized, and conversational interactions, with AI-referred traffic growing at triple-digit rates and a 200% year-over-year increase in consumers starting their shopping journeys with AI searches. Salesforce is enabling merchants to adapt to this new landscape by optimizing for both AI crawls and feeds, ensuring high-quality, authentic content, and leveraging attributes that align with shoppers’ intent and context. New innovations from Salesforce Commerce Cloud, including integrations with OpenAI and Google Merchant Center, as well as the launch of a native ChatGPT product feed, are designed to empower brands to succeed in this rapidly changing environment of AI-driven commerce discovery and engagement.
    <html><head/><body><p>• AI-referred traffic to brand-owned websites is growing at triple-digit rates, with 74% of shoppers trusting recommendations from AI agents, signaling a critical shift in consumer behavior.</p><p>• Salesforce Commerce Cloud is launching new tools, such as integrations with OpenAI and Google Merchant Center, to help merchants adapt to AI-driven discovery channels.</p><p>• Merchants are encouraged to prioritize both crawl optimization and feed configuration, while focusing on creating high-quality, authentic content and leveraging new conversational attributes for better AI discoverability.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742266676001VOgq">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742266676001VOgq
    Learn why the “agentic divide” is the new competitive frontier and brands must be discoverable where AI conversations happen.
    Discover how an AI-native search can reduce manual rules by 99% while increasing conversion rates.
    Connect your catalog to to ChatGPT and Gemini to give your brand authority when it's recommended by these engines.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Master the shift from keywords to intent by syndicating your catalog to AI engines like ChatGPT and Gemini, while leveraging contextual search to capture high-intent shoppers instantly.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 32:30 PM - 2:50 PM CDT
      (7:30 PM - 7:50 PM GMT)
      Theater 6 | Campground, Level 3
  • Yes
    Commerce
    Commerce
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session explored the launch and capabilities of Storefront Next, Salesforce's new AI-first solution for building high-performing, scalable B2C commerce websites in the Atlantic era. Storefront Next combines enterprise-level power and flexibility with user-friendly simplicity, enabling faster website launches, higher conversion rates, and improved operational efficiency. Built with an AI-first foundation, it offers tools like a unified CLI, Figma-to-code integration, and third-party app support to enhance productivity for developers, merchandisers, marketers, and designers alike. Early adopters have reported significant improvements in performance metrics, with a 30-50% reduction in implementation time and the ability to maintain high Google Web Vitals scores even with customization, showcasing its transformative impact on e-commerce operations and customer experiences.
    <html><head/><body><p>• Storefront Next enables businesses to stand up a production-ready storefront in under 30 minutes, reducing implementation time by 30-50% and improving time-to-market efficiency.</p><p>• The platform’s AI-driven tools, including Figma-to-code integration and a new developer toolkit, empower teams to create, customize, and iterate on designs and code faster, enhancing productivity across roles.</p><p>• Early adopters have seen improved performance metrics, such as better Google Web Vitals scores and enhanced customer experiences, by leveraging out-of-the-box features and minimizing customizations.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742263109001Vagq">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772742263109001Vagq
    Understand how to quickly deploy unique, high-converting storefronts.
    Learn to use no-code tools and customizable components to lower implementation costs.
    Discover how to ensure your website is optimized for the agentic era.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e7">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e7
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Build and scale the next generation of websites to win in the agentic era. Storefront Next introduces quick-to-launch, easy-to-manage web experiences that are fast and high-converting out of the box.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 411:00 AM - 11:20 AM CDT
      (4:00 PM - 4:20 PM GMT)
      Innovator Theater | Campground, Level 3
    • Thursday, Jun 41:30 PM - 1:50 PM CDT
      (6:30 PM - 6:50 PM GMT)
      Theater 6 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    IT Business Leader
    Marketing
    Media
    Retail
    Beginner
    Theater
    All Sessions
    The session highlighted how leveraging Salesforce Commerce Cloud and advanced integrations drove a 25% increase in online sales for a legacy jewelry brand. By implementing a system of record for digital assets and integrating it with Salesforce and other platforms, the company streamlined content management, reduced manual workflows, and achieved faster time-to-market for product launches. Innovations like AI-driven asset search, dynamic asset transformation, and automated synchronization between systems enabled seamless content distribution across channels, improving site performance and customer experience. These advancements led to double-digit growth in online sales for three consecutive years, transforming a traditionally retail-focused business into a thriving omnichannel operation.
    <html><head/><body><p>• Integrating a digital asset management system with Salesforce Commerce Cloud and other platforms eliminated manual workflows, reducing time-to-market for product launches from months to weeks.</p><p>• Dynamic asset transformation and optimized site performance significantly improved customer experience, leading to higher conversion rates for high-value purchases like fine jewelry.</p><p>• The company achieved three years of double-digit online sales growth by unifying content management, enhancing operational efficiency, and meeting customer demands for seamless digital experiences.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070306007001fTmU">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070306007001fTmU
    Automate the transformation and delivery of approved assets directly into the Salesforce ecosystem.
    Unify workflows to boost merchandising productivity, increase speed to market, and ensure consistent content experiences.
    Take advantage of the speed and scale needed for modern growth with Agentforce Commerce backed by connected content strategy.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Helzberg integrated Bynder's AI-powered DAM with their PIM and SFCC, creating a single source of truth for content. This eliminated bottlenecks, accelerated launches, and increased online sales by 25%
    Session Type: Theater
    • Wednesday, Jun 312:30 PM - 12:50 PM CDT
      (5:30 PM - 5:50 PM GMT)
      Theater 1 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Manufacturing
    Commerce
    Revenue Management
    Commerce, Web and SEO
    Intermediate
    Theater
    All Sessions
    The session explored the challenges and opportunities in the manufacturing and distribution industry, emphasizing how Salesforce solutions can address key operational issues through data and AI. Rising trade volatility, supply chain instability, and talent shortages were discussed as critical challenges, alongside data fragmentation and limited visibility into customer behavior. Salesforce's 'authentic enterprise' framework was introduced, showcasing how Data Cloud, Slack, and AI tools can harmonize data, automate workflows, and improve customer engagement through predictive campaigns, cross-sell and upsell opportunities, and asset lifecycle management. The session concluded with actionable steps for attendees to leverage Salesforce products, such as Trailhead for learning, and highlighted real-world applications of Salesforce technologies at the event booths for hands-on experience.
    <html><head/><body><p>• Salesforce's authentic enterprise framework integrates tools like Data Cloud and Slack to address data fragmentation and enable seamless customer engagement in manufacturing and distribution industries.</p><p>• Key use cases included leveraging AI and data for trade show lead follow-up, predictive customer campaigns, and proactive asset lifecycle management to drive efficiency and customer satisfaction.</p><p>• Attendees were encouraged to explore Salesforce products via Trailhead and event demonstrations, emphasizing the practical application of these tools to solve real-world challenges.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772509193121001jvbS">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772509193121001jvbS
    Discover what becomes possible when customer data is unified.
    Discover how agentic AI can transform the highest-value customer moments.
    Leave with a new perspective on what manufacturing marketing success actually looks like.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    Use data and agentic AI to build stakeholder trust, scale personalized communication, and prevent churn by automating cross-channel orchestration across the entire customer lifecycle.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 31:00 PM - 1:20 PM CDT
      (6:00 PM - 6:20 PM GMT)
      Theater 5 | Campground, Level 3
  • Yes
    Commerce
    Marketing
    Service
    Retail
    Travel, Transportation, and Hospitality
    Consumer Goods
    Consumer Goods
    Agentforce 360 Platform
    Retail
    Commerce, Web and SEO
    Intermediate
    Breakout
    All Sessions
    The session explored how Data 360 is revolutionizing marketing through data-driven personalization and real-time activation. Attendees learned about the shift from siloed data and manual workflows to a unified, AI-powered system that enables seamless collaboration across platforms like TikTok. Key innovations, such as clean rooms and server-to-server integrations, were highlighted as essential tools for secure data collaboration and activation, allowing businesses to target audiences more precisely while adhering to privacy regulations. The integration of first-party data, enriched by solutions like Acxiom's Identity Boost, empowers marketers to optimize campaigns, enhance customer engagement, and improve return on ad spend through actionable insights and automation. The session also included a fireside chat with TikTok exploring how Conversion API helps brands drive more value from their ad spend.
    <html><head/><body><p>• Data 360 enables secure, privacy-compliant data collaboration and activation through clean rooms, allowing businesses to identify and engage overlapping audiences effectively.</p><p>• The integration of first-party data with platforms like TikTok through server-to-server APIs improves match rates and enhances campaign performance by leveraging real-time behavioral signals.</p><p>• AI-driven tools, such as marketing agents and automation within Salesforce and TikTok, are reducing time-to-execution for marketers, enabling faster, data-informed decisions and more precise budget allocation.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773085221058001c5RH">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773085221058001c5RH
    Understand how TikTok discovery signals connect with Salesforce Data 360 to build unified customer profiles.
    Learn how Agentforce helps brands scale engagement and respond to high-intent social commerce inquiries.
    Discover frameworks for measuring conversion, ROI, and customer value from TikTok-driven commerce.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e4">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e4
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    Signal loss is eroding your ROI. See how Data 360 restores match rates and drives campaign performance. Plus, learn how you can leverage first-party data to strengthen ad signals on TikTok.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 31:30 PM - 2:10 PM CDT
      (6:30 PM - 7:10 PM GMT)
      Stage 3 | Content Pavilion, Level 3
    • Thursday, Jun 41:00 PM - 1:40 PM CDT
      (6:00 PM - 6:40 PM GMT)
      Stage 2 | Content Pavilion, Level 3
  • Yes
    Commerce
    Marketing
    Retail
    Commerce
    Agentforce 360 Platform
    Data Activation
    Beginner
    Theater
    All Sessions
    This session explored how retailers can leverage data unification and AI to break down silos, enhance customer experiences, and drive loyalty. With over 58% of frequent shoppers conducting discovery on LMS platforms and 90% of customers prioritizing seamless experiences over traditional loyalty programs, the discussion emphasized the importance of integrating digital and in-store experiences. The session highlighted innovative ways Salesforce tools, such as unified CRM systems and AI-powered solutions, can empower associates to deliver personalized and efficient customer interactions. By consolidating disparate data sources and implementing thoughtful automation, retailers can provide tailored recommendations, streamline processes, and foster deeper connections with their customers while supporting employee success alongside customer outcomes.
    <html><head/><body><p>• Unifying data across multiple systems using Salesforce empowers associates with actionable insights, enabling more personalized and efficient customer interactions.</p><p>• AI solutions can act as a force multiplier for retail associates, reducing mundane tasks and allowing them to focus on meaningful customer engagement.</p><p>• Retailers should prioritize creating seamless customer experiences while simultaneously addressing employee needs to ensure successful transformation and adoption of new technologies.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772808949476001Qxgd">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772808949476001Qxgd
    Define how a unified customer profile bridges the gap between in-store and digital data.
    Explore how AI-powered agents act as force multipliers for store associates and customer experience.
    Identify the key steps to scaling integrated data and AI across a growing omnichannel retail brand.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    See how a specialty retailer is unifying customer data across channels to power AI-driven experiences that reduce friction for associates and customers alike.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 411:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 5 | Campground, Level 3
  • Yes
    Commerce
    Service
    Consumer Goods
    Agentforce
    Data 360
    Customer Relationships
    Intermediate
    Theater
    All Sessions
    This session highlighted strategies for designing a complete customer profile using Salesforce technologies, with a focus on data integration and advanced use cases. Kraft Heinz shared their journey of leveraging Salesforce solutions like Data Cloud, Marketing Cloud, and Service Cloud to unify customer data, improve workflows, and enable predictive ordering capabilities. The discussion emphasized the importance of breaking down data silos, harmonizing data across platforms such as Snowflake, SAP, and GCP, and activating it for personalized customer experiences and operational efficiencies. As a key takeaway, the speakers underscored the need for thoughtful implementation of AI and automation, ensuring these tools support both business goals and employee productivity while addressing challenges in data quality and governance.
    <html><head/><body><p>• Kraft Heinz has implemented Salesforce solutions like Data Cloud and Marketing Cloud to unify customer data and enhance personalization in B2B and B2C operations.</p><p>• Advanced use cases, including AI-powered predictive ordering and loyalty program improvements, are transforming customer engagement and operational efficiency.</p><p>• A strategic focus on data governance and harmonization across platforms ensures scalable and effective digital transformation, laying the foundation for future AI and automation applications.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070319115001fXR7">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070319115001fXR7
    Understand how to design an enterprise data foundation that scales across brands, regions, and teams.
    Learn how centralized data models and insights can be activated consistently across business functions.
    See how IT and business leaders can jointly draw value from Data 360 strategy and investments.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Kraft Heinz is activating unified customer profiles in Data 360 to power loyalty and marketing, enabling more precise personalization, deeper engagement, and stronger return on customer interaction.
    Session Type: Theater
    • Wednesday, Jun 32:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Theater 1 | Campground, Level 3

Be at the forefront. Shape what's next in agentic marketing.

Live in Chicago and on Salesforce+ | June 3–4, 2026 | 8:30 a.m.–5:00 p.m.

2317 S Indiana Ave, Chicago, IL 60616

Register now Convince your boss
background img