Sessions

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Explore 280+ sessions, demos, and trainings designed for practical application—so you can bring back proven strategies, real use cases, and ideas you can put to work immediately.

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Community Speaker

Reserved Seating

Video On Demand

Open List
  • All Sessions
  • Yes
    Marketing
    Executive
    Retail
    Technology
    Commerce
    Marketing
    Artificial Intelligence
    Beginner
    Breakout
    All Sessions
    This session explored how AI, particularly through tools like Salesforce's Marketing Cloud and Data Cloud, is transforming the way enterprises manage their marketing technology stacks. By leveraging AI agents, teams are automating repetitive tasks such as creative copy generation, asset management, and campaign execution, significantly reducing campaign cycles from 12 weeks to just a few weeks. The discussion emphasized how AI not only integrates seamlessly across siloed systems but also augments human creativity by allowing marketers to focus on strategy and personalization rather than operational bottlenecks. While AI has made substantial advancements in workflow orchestration and efficiency, the speakers highlighted the importance of maintaining human oversight to ensure brand authenticity and strategic alignment in marketing efforts.
    <html><head/><body><p>• AI agents are helping marketers reduce campaign cycles from 12 weeks to just a few weeks by automating repetitive tasks such as copy generation, asset management, and campaign orchestration.</p><p>• Salesforce’s Headless 360 and Data Cloud enable seamless integration across siloed systems, allowing AI to provide marketers with actionable insights and unified customer contexts without extensive engineering efforts.</p><p>• Human oversight remains vital in ensuring that AI-generated content aligns with brand tone and strategy, as AI can handle execution but still requires guidance to maintain authenticity and creativity.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070299058001fX0x">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070299058001fX0x
    Learn how enterprise marketing teams use agents to automate content operations that once took hundreds of hours per cycle.
    Understand agentic content infrastructure model that scales agentic execution by unifying key context in core infrastructure
    See how automated QA, accessibility, and compliance checks run on all agent-driven content, reducing brand and legal risk.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Fortune 500 companies are automating the 20+ steps between brief and live. See how agents execute campaigns, QA, and governance across email, CMS, and DAM, no new systems needed.
    Session Type: Breakout
    • Wednesday, Jun 312:00 PM - 12:40 PM CDT
      (5:00 PM - 5:40 PM GMT)
      Stage 4 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Slack
    Creative, Content and Storytelling
    Beginner
    Theater
    All Sessions
    The session focused on leveraging AI and automation within Slack to streamline social media operations, reduce manual workloads, and improve efficiency. Presenters highlighted that social media teams are often overwhelmed with diverse responsibilities and limited resources, yet by integrating AI workflows, they reclaimed 10 to 15 hours per week. These innovations included workflows for content requests, approvals, social listening, performance reporting, and content creation with AI-driven tools like Slack Bot. The connected ecosystem built within Slack not only eliminated inefficiencies but also transformed raw data into actionable insights, enabling teams to focus more on creative and strategic tasks while maintaining a seamless content lifecycle from requests to performance analysis.
    <html><head/><body><p>• AI and automation workflows in Slack saved social media teams 10 to 15 hours weekly by automating low-level tasks like intake processes, approvals, and data reporting.</p><p>• Slack Bot was instrumental in generating content ideas, grading copy, and producing performance insights, enabling teams to optimize campaigns and reduce creative bottlenecks.</p><p>• The connected ecosystem built in Slack streamlined the entire content lifecycle, from intake to performance analysis, ensuring consistency, efficiency, and actionable insights for future campaigns.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772760027749001kwCM">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772760027749001kwCM
    Design and implement Slack workflow automations that streamline request intake, approval routing, and metrics reporting.
    Deploy AI-powered strategies using Slackbot to accelerate content creation, adapt messaging, and distill long-form content.
    Build a scalable social media operations framework by integrating automation and AI into daily workflows.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Available on Salesforce+ Icon
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Discover how social teams can leverage native automations, workflow builders, and AI to streamline requests, approvals, metrics reporting & content creation — saving hours weekly while scaling impact.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 42:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Theater 6 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Data Analyst
    Operations
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    All Sessions
    This session introduced Agentforce Operations, a Salesforce solution aimed at digitizing and automating back-office processes to address inefficiencies in supply chain and operational workflows. By leveraging AI and a three-step approach—digitizing processes, orchestrating and automating tasks, and designing with AI-first principles—businesses can reduce manual work, improve efficiency, and achieve significant ROI. Attendees learned how Agentforce Operations integrates seamlessly with tools like Slack and email, uses no-code blueprinting for process customization, and deploys AI-powered agents to automate repetitive tasks. A notable example highlighted how a customer reduced supplier onboarding time from five months to two weeks by automating back-and-forth communications, saving time and resources while ensuring accuracy and compliance across processes.
    <html><head/><body><p>• Agentforce Operations enables businesses to digitize and automate processes like supplier qualification and invoice auditing, reducing manual work and improving efficiency through AI-powered agents.</p><p>• The solution offers out-of-the-box blueprints for common workflows, which can be easily customized using a no-code, drag-and-drop interface, making it accessible for diverse industries and use cases.</p><p>• Customers can achieve rapid ROI by automating recurring tasks, with one example showing how fraudulent invoices were reduced by adding 40 AI-powered verification steps, saving millions of dollars annually.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773097424248001tnye">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773097424248001tnye
    Learn how to turn process documentation into executable Digital Blueprints.
    Deploy AI agents to automate workflows and reduce cycle times.
    Optimize processes through continuous monitoring and improvement.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Still managing complex processes across teams in email and spreadsheets? Learn the three steps to digitize, automate, and continuously improve your processes with Agentforce Operations.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 32:30 PM - 2:50 PM CDT
      (7:30 PM - 7:50 PM GMT)
      Theater 2 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Operations
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    This session focused on accelerating data quality projects with Salesforce Data Cloud, showcasing strategies to eliminate duplicates and enable actionable AI insights within four weeks. Attendees learned that 94% of business leaders feel they are not fully leveraging their data, but with the right approach, projects that traditionally take 14 months can be reduced to just four weeks. By focusing on high-value data sources, using tools like identity resolution and Data Cloud’s Visual Segment Builder, and adopting efficient cost models such as flex credits or profile pricing, organizations can optimize their data and AI investments. Real-world results demonstrated how a marketing team reduced manual work, cut duplication by 30%, and empowered AI with unified customer profiles, enabling faster and more accurate campaign launches with measurable ROI improvements.
    <html><head/><body><p>• Focusing on high-value data sources and avoiding the urge to connect everything at once is key to completing data projects quickly and efficiently.</p><p>• Salesforce Data Cloud tools like identity resolution and Visual Segment Builder simplify data unification and segmentation, reducing manual work and enabling marketing teams to act faster.</p><p>• Flexible cost models, such as flex credits and profile pricing, paired with Salesforce’s free digital wallet and 250,000 free flex credits, ensure cost-effective and transparent data activation.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773093158501001Q6Ic">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773093158501001Q6Ic
    Apply the minimum viable scope framework to target high-quality data.
    Resolve split multi-organization profiles to build trusted context for AI.
    Manage your data wallet by prioritizing high-ROI data unification.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    Thursday, Jun 04
    2:00 p.m. Wednesday, Jun 03
    2:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    Move from data paralysis to AI action. Learn to apply scope guardrails to target high-value data sources and build the trusted context Agentforce needs for immediate ROI.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 32:30 PM - 2:50 PM CDT
      (7:30 PM - 7:50 PM GMT)
      Theater 3 | Campground, Level 3
      FIRST COME FIRST SEATED
    • Thursday, Jun 42:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Theater 2 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Administrator
    Agentforce
    Artificial Intelligence
    Beginner
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Identify the core anatomy of an effective marketing prompt (context, goal, and guardrails).
    Apply prebuilt templates for email copy, SMS variations, and campaign reporting.
    Share and refine prompt strategies with peers to ensure brand-safe AI outputs.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    4:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Discover five prompt templates marketers can use in Prompt Builder to speed up content creation, improve personalization, and summarize campaign performance in Marketing Cloud.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Wednesday, Jun 34:00 PM - 5:00 PM CDT
      (9:00 PM - 10:00 PM GMT)
      Room W178b | Roundtable, Level 1
      RESERVED SEATING
  • Yes
    Administrator
    IT Business Leader
    Agentforce
    Data 360
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Learn how Agentforce and Data 360 credits are consumed and how to read your digital wallet.
    Build a consumption forecasting plan using the 3X Levers framework.
    Identify your internal consumption champion and leave with a prioritized quick-win use case.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Get your consumption flywheel going. Existing admins will learn to master their digital wallet, implement custom tagging, and forecast platform usage to maximize your Data 360 and AI ROI.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Thursday, Jun 41:30 PM - 2:15 PM CDT
      (6:30 PM - 7:15 PM GMT)
      186b | Level 1
      RESERVED SEATING
  • Yes
    Commerce
    Marketing
    Manufacturing
    Retail
    Commerce
    Marketing
    Commerce, Web and SEO
    Beginner
    Breakout
    All Sessions
    The session highlighted the transformative innovations in Salesforce Commerce Cloud, marking the June release as the most impactful in five years. Key announcements included the introduction of the Shopper Agent, a cutting-edge AI-driven tool designed to enhance product discovery, streamline FAQs, and enable conversational shopping, with the potential to significantly increase conversions. The session also introduced Storefront Next, a redesigned front-end experience, and expanded the capabilities of Salesforce Point of Sale, which will now support Android and Windows devices in addition to iOS. Additionally, advancements in order management and B2B commerce were showcased, emphasizing unified operations, real-time inventory visibility, and a seamless omnichannel customer experience to drive operational efficiency and revenue growth for businesses globally.
    <html><head/><body><p>• The Shopper Agent, powered by AI, is designed to enhance product discovery and provide seamless conversational shopping experiences, making it a critical tool for businesses to implement before the holiday shopping season.</p><p>• Salesforce Point of Sale is expanding its reach with support for Android and Windows devices, offering flexibility and scalability for retail operations while reducing training time for store associates.</p><p>• Order management innovations, including real-time analytics, Slack integration, and increased inventory scale, enable businesses to proactively manage disruptions and ensure a trusted post-purchase experience for customers.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930459606001DuTw">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930459606001DuTw
    Discover how to connect marketing campaigns directly to revenue with Agentforce Commerce.
    Learn how Agentforce Commerce uses AI agents to accelerate time to value and lower total cost of ownership.
    See how customers are using agents to guide buyers from conversation to conversion.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e13">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e13
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    See how Agentforce Commerce uses AI agents to guide buyers from conversation to conversion at scale.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 33:30 PM - 4:10 PM CDT
      (8:30 PM - 9:10 PM GMT)
      Stage 1 | Content Pavilion, Level 3
  • Yes
    Marketing
    Marketing
    Beginner
    Keynote
    All Sessions
    Video On-Demand
    Understand how your existing investments are the foundation for an agentic advantage.
    Learn how leading brands are transforming engagement with adaptive experiences.
    Discover the ways in which Agentforce Marketing is uniquely designed for agentic marketing.
    Keynote
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e5">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e5
    10:00 a.m. Thursday, Jun 04
    Thursday, Jun 04
    Hear from product leaders and trailblazing brands how AI agents and marketers work together to grow customer relationships and revenue, evolving what you use today to become an Agentic Enterprise.
    Session Type: Keynote
    • Thursday, Jun 410:00 AM - 10:50 AM CDT
      (3:00 PM - 3:50 PM GMT)
      Keynote Room
  • Yes
    Marketing
    Executive
    IT Business Leader
    Retail
    Consumer Goods
    Agentforce
    Artificial Intelligence
    Intermediate
    Breakout
    All Sessions
    The session explored how Salesforce's innovative technologies, including Commerce Cloud, Marketing Cloud, and Agentforce, are transforming the luxury retail experience by addressing challenges such as shifting customer behavior and the need for scalable, personalized service. Key insights highlighted that 70 million customers have exited the luxury vertical since 2020, with the top 2% of customers now driving almost 47% of luxury purchases, necessitating a more tailored and white-glove service approach. Salesforce's advancements in generative AI, including a 700% increase in GenAI-driven traffic during the holiday season, and tools like the storefront Next initiative, simulate search, and headless 360 architecture, enable businesses to create seamless, highly personalized, and human-like experiences across platforms. Real-world examples from brands like Pandora and Williams-Sonoma showcased measurable success in deploying AI-driven agents, with reduced case resolution times, increased customer spend, and improved customer satisfaction scores, demonstrating the tangible impact of Salesforce solutions in luxury retail scenarios.
    <html><head/><body><p>• Salesforce's generative AI tools and advanced Commerce Cloud features enable luxury retailers to deliver personalized, white-glove experiences at scale, addressing challenges like the exodus of 70 million luxury customers and shifting generational buying behaviors.</p><p>• Real-world examples from brands like Pandora and Williams-Sonoma illustrate how deploying AI-driven agents has led to significant improvements, including increased customer engagement, faster case resolutions, and a 10-point rise in net promoter scores.</p><p>• The integration of Salesforce's headless 360 architecture and tools like storefront Next and simulate search accelerates development timelines, enabling businesses to prototype and deploy AI-powered solutions in weeks rather than months, fostering rapid innovation in digital retail.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773774284751001NBQR">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773774284751001NBQR
    Learn how agentic AI enables customer engagement in real time.
    Discover architecture and governance for creating a scalable AI retail advisor.
    Learn how to activate this within your Agentforce 360 platform.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Merkle and Salesforce will show how leading retailers can deploy AI Retail Advisor — an agentic AI solution that autonomously engages shoppers, driving conversion and 1-to-1 experiences at scale.
    Session Type: Breakout
    • Thursday, Jun 41:00 PM - 1:40 PM CDT
      (6:00 PM - 6:40 PM GMT)
      Stage 4 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentforce
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Understand how the Marketing Expert System translates and executes campaign goals across the full campaign lifecycle.
    Evaluate where autonomous marketing agents fit into your current workflow and what readiness looks like for your team.
    Identify your highest value starting points, and surface questions directly with the Agentforce 360 product team.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Get an early look at new innovations that bring autonomous campaign execution closer than you think. Share your perspective and help shape how this capability comes to market.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Thursday, Jun 41:00 PM - 2:00 PM CDT
      (6:00 PM - 7:00 PM GMT)
      Room W178b | Roundtable, Level 1
      RESERVED SEATING
  • Yes
    Marketing
    IT Business Leader
    Marketing
    Agentforce
    Beginner
    Breakout
    All Sessions
    The Marketing Showdown showcased Salesforce's cutting-edge innovations in AI-driven agents and their transformative impact on marketing and commerce. The session highlighted the power of Agentforce, a key Salesforce platform feature, in enabling marketers to orchestrate agents instead of operating traditional tools, streamlining workflows and enhancing efficiency. Three finalist teams presented their innovative use cases, including a headless marketing approach for personalized campaigns, a retail solution to minimize product returns using predictive data, and a healthcare-focused system to improve doctor engagement and patient outcomes. These demonstrations underscored the practical applications of Salesforce products like Marketing Cloud, Data Cloud, and Slack in delivering measurable business results, such as increased engagement and cost savings, while prioritizing customer and patient satisfaction through data-driven insights and automation.
    <html><head/><body><p>• Agentforce empowers marketers to replace traditional campaign-building processes with autonomous, AI-driven orchestration, significantly reducing operational time and effort.</p><p>• The retail use case demonstrated how predictive analytics and real-time data enrichment in Data Cloud can prevent costly product returns, saving $122 per return and recovering 20% of lost margins.</p><p>• In regulated industries like healthcare, Agentforce enables real-time insights and personalized outreach, resulting in a 15% increase in prescription content and enhanced patient care through targeted doctor engagement.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1774363126408001fAHE">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1774363126408001fAHE
    Identify creative and practical ways to implement AI marketing use cases based on real-world partner/community builds.
    Evaluate agentic marketing use cases for actual business impact, efficiency, and scalability.
    Apply expert judge feedback and best practices to your own AI strategies and campaign architectures.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Community Speaker Icon
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e16">Watch now</a>
    Community Speaker
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e16
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Witness the ultimate agentic marketer competition. Finalists demo groundbreaking Agentforce use cases live at CNX. Vote for the most innovative agent and walk away inspired to build your own.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 312:30 PM - 1:10 PM CDT
      (5:30 PM - 6:10 PM GMT)
      Innovator Theater | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Marketing
    Developer
    Education
    Retail
    Travel, Transportation, and Hospitality
    Commerce
    Marketing
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    The session introduced Data Cloud’s new Data Expander tool, designed to simplify the process of integrating and transforming data across Salesforce products such as Commerce Cloud and Marketing Cloud, as well as third-party systems. The presenters demonstrated how the tool resolves common data frustrations like mismatched formats, file size limitations, and compatibility issues by leveraging AI-driven transformation logic. Through a live demo, they showcased how Data Expander can convert XML files from Commerce Cloud into CSV files compatible with Marketing Cloud, while also enabling additional customization, such as adding new columns or refining data logic on the fly. The tool supports large-scale data handling with real-time streaming, offers robust version control, and integrates with a wide variety of input and output destinations, making it a versatile solution for developers and enterprises alike.
    <html><head/><body><p>• Data Expander bridges compatibility gaps between Salesforce products like Commerce Cloud and Marketing Cloud by using AI-powered transformation logic to streamline data workflows.</p><p>• The tool supports large-scale data processing with no file size limits, leveraging real-time streaming to ensure seamless integration across systems.</p><p>• Data Expander offers flexibility with its ability to refine data transformations dynamically, integrate with APIs, and provide robust version control for easy troubleshooting and deployment.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070320899001fHE3">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070320899001fHE3
    See how AI agents handle messy data, broken mappings, and file limitations.
    Understand how businesses automate complex data workflows without heavy development.
    Learn how to easily sync data between Salesforce systems like Commerce Cloud and Marketing Cloud.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    Large files, import limits, bad mappings, messy data. Moving data between systems can be painful. Watch AI agents automate the hard parts live. Transform your data with a single prompt.
    Session Type: Theater
    • Thursday, Jun 411:00 AM - 11:20 AM CDT
      (4:00 PM - 4:20 PM GMT)
      Theater 6 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Communications
    Technology
    Marketing
    Success Plans
    Operating Model and Transformation
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    Hear from customers who've moved Agentforce from pilot to production faster, and with more confidence. Then join a facilitated roundtable to exchange strategies for scaling AI across your org.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Wednesday, Jun 33:15 PM - 4:00 PM CDT
      (8:15 PM - 9:00 PM GMT)
      186b | Level 1
      RESERVED SEATING
  • Yes
    Marketing
    Developer
    Marketing
    Data Activation
    Intermediate
    Workshop
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Map the flow of a customer data signal (e.g., a product view) from the website into a unified profile.
    Configure a personalization recipe using AI to balance business goals (e.g., high margins) with user intent.
    Deploy a cross-channel recommendation template that updates instantly for both web hero banners and emails.
    Workshop
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    Learn how to build a recommendation. Unify data, configure AI-driven logic, then deploy across web, mobile, and email. Walk away with a repeatable framework for scaling 1-to-1 personalization.
    Required Equipment: Please bring your own computer/device
    Session Type: Workshop
    • Wednesday, Jun 31:00 PM - 2:00 PM CDT
      (6:00 PM - 7:00 PM GMT)
      Room W179a | Workshop, Level 1
      RESERVED SEATING
    • Thursday, Jun 41:30 PM - 2:30 PM CDT
      (6:30 PM - 7:30 PM GMT)
      Room W179a | Workshop, Level 1
      RESERVED SEATING
  • Yes
    Marketing
    Developer
    Marketing
    Agentforce
    Careers
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Discover AMP for Email — its capabilities, how it works, and how it enables dynamic, interactive content within the inbox.
    Understand how to integrate AMP for Email with Agent API using Agentforce Marketing Engagement.
    Understand the technical architecture for building and deploying embedded agents in emails.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    10:00 a.m. Thursday, Jun 04
    Thursday, Jun 04
    Discover how Salesforce embedded an AI career agent directly in emails to prospective candidates, enabling real-time conversations in the inbox and boosting candidate engagement.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Thursday, Jun 410:00 AM - 11:00 AM CDT
      (3:00 PM - 4:00 PM GMT)
      Room W176a | Roundtable, Level 1
      RESERVED SEATING
  • Yes
    Marketing
    Keynote
    All Sessions
    Video On-Demand
    Keynote
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e13">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e13
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Join free solo climber Alex Honnold and Netflix’s Brandon Riegg for a storytelling masterclass as they share a peek inside the global phenomenon.
    Session Type: Keynote
    • Thursday, Jun 42:00 PM - 2:50 PM CDT
      (7:00 PM - 7:50 PM GMT)
      Keynote Room
      FIRST COME FIRST SEATED
  • Yes
    Salesforce+ Stage
    All Sessions
    Video On-Demand
    Salesforce+ Stage
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e41">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e41
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Discover how Amazon Music ditched legacy tools for Marketing Cloud and Data Cloud — transforming slow, fragmented campaigns into a scalable, AI-powered marketing engine.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 32:55 PM - 3:10 PM CDT
      (7:55 PM - 8:10 PM GMT)
      Salesforce+ Stage | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Retail
    Marketing
    Cross-Channel Orchestration and Lifecycle Marketing
    Intermediate
    Theater
    All Sessions
    This session highlighted how Salesforce's comprehensive technology stack, including Marketing Cloud, Commerce Cloud, Service Cloud, Tableau, and 360, is enabling companies to transform customer engagement through hyper-personalized and data-driven strategies. By leveraging predictive intelligence and AI, businesses can deliver timely, contextual messages that anticipate customer needs, resulting in a 50% increase in conversion rates and four times higher return on ad spend (ROAS). Additionally, omnichannel orchestration and smart profitability strategies ensure seamless customer experiences across digital platforms and physical interactions, while balancing sales volume with brand equity. The session emphasized the importance of scalable, predictive, and 1:1 customer relationships, supported by a solid data foundation and a culture of continuous testing and learning to drive impactful results for both customers and businesses.
    <html><head/><body><p>• Salesforce's 360 platform serves as the foundation for CRM success, enabling seamless integration of data, scalability, and personalized customer engagement at scale.</p><p>• Hyper-personalized campaigns powered by AI and predictive intelligence have driven a 50% increase in conversion rates and four times higher ROAS, showcasing the potential of advanced analytics in customer engagement.</p><p>• A test-and-learn mindset, combined with strong partnerships and dedicated data teams, ensures continuous improvement and innovation in delivering tailored and impactful customer experiences.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772816988429001JHNb">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772816988429001JHNb
    Structure dynamic content (CIA) to scale personalization without increasing the team’s manual workload.
    Integrate predictive product lifecycle models to trigger offers at the repurchase “golden moment.”
    Align business goals and sustainability by promoting refills and reverse logistics within digital journeys.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    See an advanced 1-to-1 personalization machine with incredible results, using predictive data across email, push, and web for growth.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 41:00 PM - 1:20 PM CDT
      (6:00 PM - 6:20 PM GMT)
      Theater 2 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Service
    Automotive
    Marketing
    Service
    Cross-Channel Orchestration and Lifecycle Marketing
    Beginner
    Theater
    All Sessions
    This session explored the transformation of customer engagement strategies through the integration of Salesforce Marketing Cloud, Service Cloud, and Data Cloud, showcasing how data-driven, lifecycle-centered journeys are replacing traditional linear models. The discussion highlighted the pivotal role of connected data, including connected vehicle data, in enabling personalized, omnichannel experiences for customers, such as proactive service notifications and electric vehicle battery health updates. AI emerged as a key enabler for hyper-personalization and scaling content creation, with experimentation underway to leverage AI for real-time customer engagement and predictive insights. The session emphasized that while the journey to full AI implementation is ongoing, foundational steps like data consolidation and lifecycle journey mapping are unlocking meaningful advancements in customer experience and business outcomes.
    <html><head/><body><p>• Ford transitioned from linear customer journeys to lifecycle-centered journeys using Salesforce’s Marketing Cloud, Service Cloud, and Data Cloud, enabling more fluid and personalized customer experiences.</p><p>• Connected vehicle data and omnichannel communication strategies, including SMS and app notifications, allow for timely and relevant customer interactions, such as proactive service reminders and personalized electric vehicle maintenance tips.</p><p>• AI is being tested for scaling hyper-personalized content and automating customer engagement, with a focus on leveraging data-driven insights to anticipate customer needs and improve customer lifetime value.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772735174244001b5Ig">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772735174244001b5Ig
    Analyze the framework for unifying owner data to power predictive service and parts engagement.
    Learn how to integrate personalization with Data 360 to deliver instant omnichannel experiences.
    Identify how to measure incremental lift in high-value actions like vehicle sales and repair orders through AI-driven models.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e8">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e8
    Thursday, Jun 04
    2:00 p.m. Wednesday, Jun 03
    9:00 a.m. Thursday, Jun 04
    Wednesday, Jun 03
    High-value lifecycles require more than just reminders. Explore how to use data and AI to orchestrate customer journeys that anticipate connected service needs and personalize every touchpoint.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 32:00 PM - 2:20 PM CDT
      (7:00 PM - 7:20 PM GMT)
      Innovator Theater | Campground, Level 3
      FIRST COME FIRST SEATED
    • Thursday, Jun 49:30 AM - 9:50 AM CDT
      (2:30 PM - 2:50 PM GMT)
      Innovator Theater | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Slack
    Tableau
    Intermediate
    Breakout
    All Sessions
    The session explored how AI-driven conversational interfaces and headless solutions are transforming marketing workflows, with a focus on leveraging Salesforce's Agentforce Marketing, Slack, and Tableau. Attendees were introduced to innovative tools like the Marketing Cloud MCP (Model Context Protocol) and SlackBot, which enable agents to perform complex tasks like creating marketing journeys, analyzing data, and automating workflows. By integrating unified data platforms, marketers can now access data-driven insights, align cross-functional teams, and act on campaigns with unprecedented efficiency. Real-world examples showcased significant time savings, such as reducing manual work by thousands of hours annually, highlighting the tangible impact of these technologies on scaling personalization and improving operational efficiency.
    <html><head/><body><p>• The Marketing Cloud MCP empowers marketers to create and optimize campaigns directly from Slack, significantly reducing manual effort and saving thousands of hours annually.</p><p>• Slack Bot integrates seamlessly with Salesforce data, providing marketers with an AI-powered assistant to generate campaign briefs, analyze performance, and collaborate effectively across teams.</p><p>• Agentforce Marketing and Tableau enable real-time access to unified data and conversational analytics, allowing marketers to make data-driven decisions and scale their efforts with contextual AI tools.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1774986281652001fUzX">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1774986281652001fUzX
    Learn how to query cross-channel performance data instantly using natural language.
    Understand how to reduce context-switching by collaborating and managing campaigns directly in Slack.
    Discover how MCP connects Slackbot to Marketing Cloud Engagement to trigger execution from within a conversation.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e7">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/elevate_your_marketers_with_agency_of_agents_at_connections_2026/episode/episode-s1e7
    12:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Agentforce Marketing meets you where you work — Slack or any surface your business runs on. Centralize data, agents, workflows, and performance so every marketer can get answers, align, and act.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 312:30 PM - 1:10 PM CDT
      (5:30 PM - 6:10 PM GMT)
      Stage 3 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Slack
    Artificial Intelligence
    Beginner
    Salesforce+ Stage
    All Sessions
    Video On-Demand
    Salesforce+ Stage
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e7">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/connections_2026_highlights/episode/episode-s1e7
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    See real-world examples of how Asymbl is moving work out of the inbox and into a streamlined, agentic flow.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 33:20 PM - 3:40 PM CDT
      (8:20 PM - 8:40 PM GMT)
      Salesforce+ Stage | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Healthcare and Life Sciences
    Life Sciences
    Agentforce
    Cross-Channel Orchestration and Lifecycle Marketing
    Intermediate
    Theater
    All Sessions
    The session highlighted the transformative role of AI in pharmaceutical marketing, focusing on how unified data and AI agents can enhance healthcare provider (HCP) engagement strategies. By leveraging Salesforce's Agentforce, Data Cloud, and MuleSoft, marketers can unify fragmented data across clinical, commercial, and third-party sources, ensuring compliance with regulations such as HIPAA and GDPR while enabling efficient, personalized marketing campaigns. AI agents streamline time-consuming processes like segmentation, content creation, and compliance checks, allowing marketers to focus on strategic objectives and deliver dynamic, omnichannel experiences. Real-world examples showcased how organizations are using AI agents to generate actionable insights, improve campaign orchestration, and create seamless workflows embedded into daily operations, all while adhering to strict compliance standards.
    <html><head/><body><p>• Unified data through Salesforce's Data Cloud and MuleSoft enables dynamic micro-segmentation and harmonized views of HCP engagement across channels, enhancing targeted marketing efforts.</p><p>• AI agents accelerate marketing workflows by automating tasks like content creation, segmentation, and compliance checks, while ensuring outputs align with approved business logic and data standards.</p><p>• Embedding compliance guardrails at the data and semantic layers ensures adherence to regulatory requirements, enabling marketers in regulated industries to deploy AI-driven strategies confidently and effectively.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772808816131001rASS">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772808816131001rASS
    Turn unified customer data into daily marketing decisions by activating Agentforce for the pharma industry.
    Design outcome-driven AI agents that improve targeting precision, campaign performance, and brand-level strategy.
    Apply proven patterns for piloting AI agents, including use case prioritization, governance, and KPI measurement.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Community Speaker Icon
    Community Speaker
    Thursday, Jun 04
    12:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    Kickstart your agent journey. Scale pharma marketing with intelligent interactions by prioritizing high-impact use cases and building a solid data foundation.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Jun 33:30 PM - 3:50 PM CDT
      (8:30 PM - 8:50 PM GMT)
      Theater 6 | Campground, Level 3
      FIRST COME FIRST SEATED
    • Thursday, Jun 412:00 PM - 12:20 PM CDT
      (5:00 PM - 5:20 PM GMT)
      Theater 2 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Operations
    Service
    Financial Services
    Financial Services
    Marketing
    Customer Data, Identity and Governance
    Intermediate
    Theater
    All Sessions
    This session explored how Salesforce is revolutionizing the transaction dispute process for financial institutions by leveraging automation, data integration, and AI capabilities. The discussion highlighted that disputes, a $41 billion operational challenge, are not only costly but also pivotal moments to build trust and loyalty, as 70% of customers leave their bank after a single poor service experience. Salesforce's end-to-end dispute management solution integrates with core banking systems and Visa's dispute platform, enabling real-time data access, automated workflows, and compliance alerts to streamline the process and enhance customer communication. Additionally, AI-powered tools like the new transaction disputes intake sub-agent and Visa's dispute intelligence models are eliminating manual inefficiencies, ensuring compliance, and delivering a personalized, transparent customer journey in high-stakes situations.
    <html><head/><body><p>• Salesforce's automated dispute management solution ensures compliance with regulatory timeframes, reduces manual workloads, and enhances customer communication through real-time updates and AI-driven processes.</p><p>• Integrations with Visa's dispute platform provide timely and accurate data, enabling banks to proactively address customer concerns and minimize disputes by resolving potential issues at the intake stage.</p><p>• The use of AI, such as predictive modeling and document analyzers, is transforming the dispute lifecycle by prioritizing tasks, extracting key data, and enabling faster, more efficient resolutions while maintaining compliance and trust.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772743940262001Qdn9">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772743940262001Qdn9
    Use a unified platform to handle complex chargebacks and network connections to prepare for and deploy AI.
    With integrations like Visa, Agentforce 360 can help institutions gain transaction context and intercept friendly fraud.
    Automate strict provisional credit timelines and trigger timely, accurate dispute-related emails.
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    1:00 p.m. Thursday, Jun 04
    See how Salesforce integrates with credit networks to provide enriched context, uniting with Marketing Cloud to manage disputes at scale while enforcing accuracy and strict adherence to compliance.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Jun 41:00 PM - 1:20 PM CDT
      (6:00 PM - 6:20 PM GMT)
      Theater 5 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Administrator
    Developer
    Commerce
    Beginner
    Breakout
    All Sessions
    The session provided an in-depth look at the latest innovations in Salesforce B2B Commerce, emphasizing the platform's ability to drive efficiency, boost sales, and enhance customer experiences. Attendees learned about new features such as round-trip quoting, mobile publisher support, multi-cart management, and advanced search capabilities, all designed to streamline complex B2B transactions. Key statistics highlighted included 80% of manufacturers seeking transformation through agents and examples of successful implementations by companies like Siemens and Kona, showcasing the platform's scalability and adaptability. Furthermore, Salesforce announced a shift to monthly release cycles, enabling faster delivery of features like headless commerce, enhanced cart collaboration, and recurring physical product orders, all with built-in flexibility for customer implementation timelines.
    <html><head/><body><p>• Salesforce B2B Commerce is now releasing monthly updates, allowing faster innovation with features such as headless commerce and multi-cart management while giving customers control over when to enable new functionalities.</p><p>• New capabilities like round-trip quoting, mobile app support, AI-driven search enhancements, and recurring physical product orders are addressing core B2B challenges such as transaction efficiency and customer satisfaction.</p><p>• The platform's integration with other Salesforce products, like Revenue Cloud and Slack, further enhances B2B processes by enabling seamless collaboration, personalized buyer journeys, and streamlined operations across all ordering channels.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777984489602001O12k">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777984489602001O12k
    Identify how to drive business growth and modernize operations with the new B2B Commerce roadmap innovations.
    Learn strategies to leverage data-backed insights to lower total cost of ownership (TCO) and accelerate time to value.
    Understand the B2B Commerce strategy for agentic buying.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    2:00 p.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Explore the B2B Commerce roadmap with new innovations like round-trip quoting and agentic buying in WhatsApp that make you easier to do business with, while increasing efficiency and revenue.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 32:00 PM - 2:40 PM CDT
      (7:00 PM - 7:40 PM GMT)
      Stage 4 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Commerce
    Commerce
    Commerce, Web and SEO
    Beginner
    Breakout
    All Sessions
    The session highlighted Salesforce's advancements in B2C Commerce, focusing on AI-driven innovations to bridge the gap between ease of use and enterprise-level scalability. New features such as the Shopper Agent, which doubles conversion rates by providing personalized, conversational shopping experiences, and the enhanced eCommerce search powered by Simulate, which dynamically adapts to trends and improves product discovery, were showcased. The unveiling of Storefront Next emphasized the ability to launch a fully functional, enterprise-grade storefront in under 30 minutes, alongside tools like the Merchant Agent and customizable Business Manager, which streamline merchandising and operations with AI assistance. Additionally, integrations with OpenAI and Google enable seamless product visibility and checkout experiences across conversational AI and search platforms, driving higher engagement and conversions for businesses.
    <html><head/><body><p>• Salesforce's Shopper Agent facilitates end-to-end personalized shopping experiences, leading to double the conversion rates compared to non-engaged shoppers.</p><p>• The new Storefront Next allows businesses to launch enterprise-level eCommerce sites in under 30 minutes with click-based installation and pre-built templates.</p><p>• Enhanced integrations with OpenAI and Google ensure product visibility in AI-driven discovery experiences, while the new Business Manager improves productivity with customizable workflows and AI-enabled merchandising tools.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930461734001Dh3g">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773930461734001Dh3g
    Accelerate time to value and lower costs of commerce implementations with Storefront Next.
    Discover how Agentforce for Merchandising automates routine tasks and uses data insights to optimize your site.
    Increase conversions with agentic commerce search that goes beyond keywords to understand shopper intent and nuances.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Thursday, Jun 04
    12:00 p.m. Thursday, Jun 04
    Explore the B2C Commerce roadmap to increase conversions, speed up time to value, and lower TCO through new AI-first innovations like Storefront Next and agentic merchandising.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Jun 412:30 PM - 1:10 PM CDT
      (5:30 PM - 6:10 PM GMT)
      Stage 5 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Sales
    Marketing
    Agentforce
    Mobile and SMS Marketing
    Beginner
    Theater
    All Sessions
    The session highlighted a powerful innovation in leveraging Salesforce tools, including Marketing Cloud and Agentforce, to create an autonomous agent revenue engine that drives customer engagement and revenue generation around the clock. Using Apex Fitness as a case study, the presentation showcased how SMS, as a critical communication channel, can nurture leads, manage objections, and close deals even during off-hours, ensuring a seamless customer experience. The system demonstrated its ability to reduce lead decay, handle customer objections dynamically, and create a continuous revenue cycle by integrating personalized scheduling and referral opportunities. This comprehensive approach not only enhances customer satisfaction but also maximizes efficiency and ROI by automating processes and empowering human teams to focus on high-priority tasks and personalized interactions.
    <html><head/><body><p>• The agent revenue engine, powered by Salesforce tools like Marketing Cloud and Agentforce, enables businesses to autonomously capture, nurture, and close leads 24/7 using SMS as a critical communication channel.</p><p>• The system minimizes lead decay by dynamically handling customer objections and providing real-time solutions, ensuring that potential customers remain engaged throughout their journey.</p><p>• By integrating referral opportunities and personalized scheduling, the engine creates a continuous revenue cycle that maximizes ROI and improves customer satisfaction while reducing manual intervention.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070308596001fmC3">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1773070308596001fmC3
    Learn how to hand off Marketing Cloud journeys to Agentforce using SMS as your primary communications channel.
    Discover how easy it is to support your SMS marketing journeys with an agent that handles objections and drives conversions.
    Build a connected agentic pipeline to nurture leads via SMS and drive revenue with fully auditable, secure AI data.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Thursday, Jun 04
    11:00 a.m. Thursday, Jun 04
    Discover how using Marketing Cloud, Agentforce, and SMS can automate lead conversion and follow-up. See how Mogli makes it easy to orchestrate a revenue engine that nurtures and closes deals 24/7.
    Session Type: Theater
    • Thursday, Jun 411:30 AM - 11:50 AM CDT
      (4:30 PM - 4:50 PM GMT)
      Theater 6 | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Travel, Transportation, and Hospitality
    Technology
    Marketing
    Agentforce 360 Platform
    Customer Relationships
    Intermediate
    Breakout
    All Sessions
    The session showcased Salesforce's latest innovations in loyalty management, focusing on transforming customer experiences through AI-driven tools and a shift from reactive to proactive loyalty strategies. Key highlights included the introduction of Real-Time Offer Management launching in July, which enables personalized, dynamic promotions and seamless omnichannel integration, as well as the use of conversational AI agents to enhance customer engagement and automate service delivery. Omni Hotels provided a compelling use case, demonstrating how Salesforce tools are helping them modernize their loyalty program, streamline manual processes, and deliver personalized, high-touch experiences across their properties. Additionally, the four pillars of 'gentle loyalty'—agile orchestration, predictive intent, conversational loyalty, and democratizing customer experiences—were explored through demos and real-world applications, illustrating how Salesforce is enabling businesses to anticipate and meet customer needs at scale while driving measurable results.
    <html><head/><body><p>• Salesforce's Real-Time Offer Management is set to revolutionize loyalty marketing by personalizing promotions, scaling offers dynamically, and enabling omnichannel consistency, launching this July.</p><p>• Omni Hotels has leveraged Salesforce's loyalty management tools to unify guest data, automate service delivery, and achieve a 4% increase in email open rates, showcasing the impact of AI-driven personalization.</p><p>• The four pillars of 'gentle loyalty'—agile orchestration, predictive intent, conversational loyalty, and democratizing experiences—provide a comprehensive framework for businesses to shift from reactive to proactive customer engagement, unlocking new opportunities for growth and customer satisfaction.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1771597684735001q2m3">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1771597684735001q2m3
    Unlock new loyalty rewards beyond your brand by mastering strategic data and marketing partnerships.
    Scale loyalty operations fast to launch real-time, personalized promos that trigger high-value customer behaviors.
    Drive revenue and boost customer lifetime value by seamlessly weaving cross-brand strategies into the customer experience.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Community Speaker Icon
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e2">Watch now</a>
    Community Speaker
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e2
    Wednesday, Jun 03
    3:00 p.m. Wednesday, Jun 03
    Stop reacting and start anticipating. Discover the four pillars of agentic loyalty and see how leading brands are driving CLTV and scaling VIP member experiences. Includes demos and roadmap.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Jun 33:30 PM - 4:10 PM CDT
      (8:30 PM - 9:10 PM GMT)
      Stage 3 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Retail
    Technology
    Engineering, Construction, and Real Estate
    Marketing
    Agentforce 360 Platform
    Customer Relationships
    Intermediate
    Breakout
    All Sessions
    The session showcased how Salesforce Loyalty Management and Marketing Cloud are transforming customer engagement through AI-driven innovations and data integration. A Brazilian shopping center company shared how they used Salesforce products like Sales Cloud and Marketing Cloud to build a loyalty app that integrates real-time data, gamification, and personalized offers, resulting in a 2.6x higher sales productivity and capturing $1 billion in store sales through their loyalty program. Attendees were introduced to four key pillars of innovation: generative orchestration, predictive content, conversational loyalty, and democratizing customer experiences, all powered by Salesforce's AI agents and real-time data analytics. The session also highlighted upcoming features, such as location-based offers, emotional loyalty scoring, and enhanced gamification tools, aimed at delivering seamless and personalized experiences across customer tiers and ecosystems.
    <html><head/><body><p>• Salesforce Loyalty Management and Marketing Cloud enabled a Brazilian shopping center to capture $1 billion in store sales and achieve 2.6x higher sales productivity through a loyalty app leveraging real-time data and AI-driven personalization.</p><p>• Generative AI agents significantly reduce operational load by automating promotion creation, offer orchestration, and customer engagement, allowing marketers to scale loyalty experiences with ease and efficiency.</p><p>• Upcoming Salesforce innovations, such as emotional loyalty scoring and location-based offers, aim to enhance personalization, predict customer behavior, and democratize VIP-like experiences for all customer tiers.</p></body></html>
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777583427632001Qxvo">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1777583427632001Qxvo
    Unlock new loyalty rewards beyond your brand by mastering strategic data and marketing partnerships.
    Scale loyalty operations fast to launch real-time, personalized promos that trigger high-value customer behaviors.
    Drive revenue and boost customer lifetime value by seamlessly weaving cross-brand strategies into the customer experience.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Stop reacting and start anticipating. Discover the four pillars of agentic loyalty and see how leading brands are driving CLTV and scaling VIP member experiences. Includes demos and roadmap.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Jun 42:00 PM - 2:40 PM CDT
      (7:00 PM - 7:40 PM GMT)
      Stage 2 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Consumer Goods
    Agentforce
    Artificial Intelligence
    Advanced
    Breakout
    All Sessions
    This session highlighted the transformative role of AI and Salesforce technologies in revolutionizing business processes, with a focus on a leading Brazilian company that has fully embraced AI-driven strategies. The company leverages Salesforce tools such as Slack and Marketing Cloud to enhance customer experience and operational efficiency, achieving 180 million monthly orders while driving innovative agent-based solutions. Key patterns include the integration of omnichannel communication and the convergence of marketing and service to deliver personalized, human-like interactions. With AI agents handling tasks like onboarding, performance optimization, and CRM operations, the company has significantly improved efficiency, saving millions and reallocating resources to more strategic initiatives.
    <html><head/><body><p>• The integration of Salesforce Slack and Marketing Cloud has enabled seamless internal operations and external communication, eliminating reliance on email and accelerating crisis management responses.</p><p>• AI agents have transformed customer onboarding and engagement, achieving a 32% higher conversion rate for restaurant signups and reactivating over 1,000 previously inactive restaurants.</p><p>• The company's investment in AI and Salesforce technologies has resulted in projected savings of $1 million while enabling strategic, data-driven decision-making across its operations.</p></body></html>
    Video On-Demand
    Session Summary
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772547858636001hbvZ">Report a Concern</a>
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1772547858636001hbvZ
    Understand how to design and deploy an AI agent integrated with Salesforce Marketing Cloud.
    Learn how to operationalize crisis communications using agent-first workflows.
    Apply a practical framework to reduce manual execution costs while increasing speed, governance, and scalability.
    Yes
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Available on Salesforce+ Icon
    <a href="https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e3">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/connections_2026/series/power_agentic_marketing_with_contextual_data_at_connections_2026/episode/episode-s1e3
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Move past manual workflows to discover how industry leaders use agentic command centers and conversational AI to automate crisis response, unify data, and drive massive revenue growth.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Jun 42:30 PM - 3:10 PM CDT
      (7:30 PM - 8:10 PM GMT)
      Stage 1 | Content Pavilion, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Thought Leadership
    Beginner
    Salesforce+ Stage
    All Sessions
    Salesforce+ Stage
    Live Stream
    11:00 a.m. Wednesday, Jun 03
    Wednesday, Jun 03
    Hear from experts on what agentic marketing looks like in practice. Learn how AI agents are reshaping the customer lifecycle, powering pipelines and helping marketers move faster than ever.
    Session Type: Salesforce+ Stage
    • Wednesday, Jun 311:15 AM - 11:30 AM CDT
      (4:15 PM - 4:30 PM GMT)
      Salesforce+ Stage | Campground, Level 3
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Data Analyst
    Marketing
    Measurement and ROI
    Intermediate
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Connect attribution insights to up-to-the-minute personalization decisions.
    Identify which high-influence touchpoints can be personalized.
    Align your attribution model with personalization goals to make the most ROI.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    9:00 a.m. Wednesday, Jun 03
    3:00 p.m. Thursday, Jun 04
    Wednesday, Jun 03
    Discuss how attribution insights can break down silos and drive smarter, real-time personalization across email, web, mobile, and paid channels.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Wednesday, Jun 39:00 AM - 10:00 AM CDT
      (2:00 PM - 3:00 PM GMT)
      Room W176b | Roundtable, Level 1
      RESERVED SEATING
    • Thursday, Jun 43:00 PM - 4:00 PM CDT
      (8:00 PM - 9:00 PM GMT)
      Room W176b | Roundtable, Level 1
      RESERVED SEATING
  • Yes
    Roundtable
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Identify the root causes of digital overwhelm.
    Evaluate AI-powered tools for daily task management.
    Apply a prioritization framework to your own workflow.
    Roundtable
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Thursday, Jun 04
    2:00 p.m. Thursday, Jun 04
    Built for those of us who can’t afford to miss what matters. See Slack AI’s daily briefing in action, then share what’s slowing your marketing team down and learn how Slack can help.
    Required Equipment: Please bring your own computer/device
    Session Type: Roundtable
    • Thursday, Jun 42:30 PM - 3:30 PM CDT
      (7:30 PM - 8:30 PM GMT)
      Room W176a | Roundtable, Level 1
      RESERVED SEATING
  • Yes
    Marketing
    Marketing
    Data 360
    Data Activation
    Intermediate
    Workshop
    All Sessions
    Please bring your own computer/device
    Sessions are first come, first seated
    Learn what a solid data foundation for Agentforce looks like — from unified profiles to data ingest to activation.
    Learn to apply a structured use case discovery framework to prioritize your highest value, lowest effort AI opportunities.
    Discover how to evaluate AI use cases against credit consumption so you can make confident ROI-based decisions.
    Workshop
    Reserved seat released 5 min prior to session if not present.
    Reserved seating Icon
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    Develop an actionable blueprint for your AI and data transformation. Focus on high-impact use cases and learn how to optimize your tech stack for maximum operational efficiencies.
    Required Equipment: Please bring your own computer/device
    Session Type: Workshop
    • Wednesday, Jun 31:30 PM - 2:30 PM CDT
      (6:30 PM - 7:30 PM GMT)
      Room W178a | Workshop, Level 1
      RESERVED SEATING
  • Yes
    Marketing
    Administrator
    Slack
    Agentforce
    Productivity
    Intermediate
    Hands-on Training
    All Sessions
    Build a branched Slack workflow to route deal requests, pricing guidance, and approvals directly from a Salesforce channel.
    Automate Slack deal activity with record-triggered workflows that create opportunity channels and post live record links.
    Unify Agentforce and Slack workflows so reps can manage deals and use Slackbot without leaving the app.
    Hands-on Training
    Reserved seat released 5 min prior to session if not present.
    Laptops are provided for all attendees
    Reserved seating Icon
    Wednesday, Jun 03
    1:00 p.m. Wednesday, Jun 03
    Create Slack workflows and Salesforce automations to simplify marketing tasks. Use Slackbot search and prompting techniques to find information. Improve team collaboration and data flow.
    Equipment provided: Laptops are provided for all attendees
    Session Type: Hands-on Training
    • Wednesday, Jun 31:30 PM - 3:00 PM CDT
      (6:30 PM - 8:00 PM GMT)
      Room W181 | Hands-on Training, Level 1
      RESERVED SEATING

Be at the forefront. Shape what's next in agentic marketing.

Live in Chicago and on Salesforce+ | June 3–4, 2026 | 8:30 a.m.–5:00 p.m.

2317 S Indiana Ave, Chicago, IL 60616

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