Marketing Trail Map

Hey Trailblazer, these sessions are just for you.

The future of business is right here. 1,500+ expert-led sessions, workshops, and demos that drive results. Learn how AI + Data + CRM can help you minimize challenges and maximize ROI.

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Roundtable: Use Cases for Generative AI

Learn how to save time with generative AI. We'll discuss use cases, security, trust, and relevance.

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Roundtable: API Integration with Data Cloud

Learn from your fellow Trailblazers how Data Cloud APIs connect and extract customer data in real time.

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The Home for Marketers at Dreamforce

Stop by the Pink Elephant to connect, exchange ideas, and build lasting relationships with fellow marketers.

Marketing Sessions

Marketing Leader

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Marketing Keynote: Marketing in Generation AI

Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.

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AI Spotlight: How AI Segments Save Marketers Time

Unlock efficiency with GPT-powered campaigns. Save countless hours by enabling GPT to help you generate smart segments within Data Cloud and deliver personalized customer experiences.

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Digital Marketing

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Create a Customer-Guided Journey with AI

Come see how Siemens creates user-centric personalization with Marketing Cloud and AI to drive business results for their biggest ecommerce site.

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Marketing Keynote: Marketing in Generation AI

Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.

Learn More
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AI Spotlight: How AI Segments Save Marketers Time

Unlock efficiency with GPT-powered campaigns. Save countless hours by enabling GPT to help you generate smart segments within Data Cloud and deliver personalized customer experiences.

Learn More
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Content Marketing Strategy + AI + Personalization = Revenue

Learn how to transform your marketing organization into a high-performing content marketing team. Leverage AI + personalization for hyper-targeted marketing that drives real results.

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How to Create AI-Driven Customer Experiences to Drive Value

Learn how Grünenthal is transforming its marketing by unifying and activating its customer data with the power of AI to deliver personalized experiences across channels.

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Demand Gen

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Develop, Measure, and Optimize Your ABM Programs

80% of marketing teams lead customer experience initiatives across the business. Join us for a hands-on workshop to sharpen your ABM strategy, learn best practices, and gain insights from your peers.

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Marketing Keynote: Marketing in Generation AI

Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.

Learn More
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AI Spotlight: How AI Segments Save Marketers Time

Unlock efficiency with GPT-powered campaigns. Save countless hours by enabling GPT to help you generate smart segments within Data Cloud and deliver personalized customer experiences.

Learn More

Data & Analytics

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Find Out What's New and What's Next for Data Cloud

Data Cloud helps companies unlock value from their customer data in real time at scale. Learn about our latest CDP innovations and Data Cloud’s role in the future of data-driven experiences.

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Marketing Keynote: Marketing in Generation AI

Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.

Learn More
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4 Steps to a Future-Proof Marketing Data Strategy

Marketing data is ever-evolving and complex. Learn how to connect, prepare, analyze, and scale your data with Marketing Cloud Intelligence.

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AI Spotlight: How AI Segments Save Marketers Time

Unlock efficiency with GPT-powered campaigns. Save countless hours by enabling GPT to help you generate smart segments within Data Cloud and deliver personalized customer experiences.

Learn More

Sponsored Session

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Transform Customer Engagement with Salesforce and WhatsApp

Deliver business messaging at scale. Join this session to dive deeper into how to boost customer engagement and revenue by integrating WhatsApp with Marketing Cloud and Service Cloud.

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