Agenda Builder

Choose from 11 industry specific use cases to see how Agentforce Industires simplifies the journey to an Agentic Enterprise by taking the DIY out of AI.

Discover how humans + AI are transforming the future of sales in the Sales Lounge. Grab a cookie and dive into our Agentforce Sales use cases at Rolling in Dough, chat with Salesblazers, and get questions answered by Salesforce experts.

Admins step into our deep-dive Ask an Admin Expert space to get hands-on, whiteboard solutions, and solve their specific challenges with our Salesforce Admin experts.

Got questions about how Salesforce can support your small business or startup? Visit us at the Ask the SMB Experts desk in the SMB Campground! Our team of experts are ready to help with any questions you have. Want to discuss AI use cases that could help your business grow? Or see how Data Cloud can help you unlock the potential of your data for Agents? Stop by the campground to get personalized guidance on how you can grow with Salesforce!

See how Agentforce Voice lets you build, customize, and talk to your own AI agent. Learn how to select a channel, set up in minutes, and experience seamless, real-time conversations powered by Salesforce.

Interact with the Tableau Visualization Dashboard to learn about the health of an entire company — across all departments and your apps.

Step into our guided, hands-on build station and discover how AgentExchange, the trusted Agentforce marketplace, can help you quickly create and deploy AI agents.

Get hands-on with Agentforce and build your first agent. Get a complete tour of the agent lifecycle: build, test, deploy, and observe. Test drive the new Agentforce Builder, connect relevant data, control how agents reason, and explore observability tools that enable continuous improvement.

You have questions, we have answers. Achieve your goals with our Salesforce Customer Success experts and earn a prize.

Get hands-on with the latest Salesforce innovations in Camp Trailhead. Earn a new Trailhead badge and build the skills you need to become an Agentblazer.

Dive into our Winter ’26 Release in depth. Learn more about our latest features and product innovations, cast your vote on the Spring ’26 Release logo, earn custom swag, and pop by our popcorn cart for a quick snack.

Download Trailhead GO and complete the Become an Agentblazer badge.

Join us for a 40 min readiness check to map out the steps needed for your organization to go from where you are today to become an Agentic Enterprise tomorrow

Join us in Admin Meadow to dicover how Agentforce for Setup streamlines setup tasks and accelerates troubleshooting. Explore what’s next for Salesforce with live roadmap sessions from product managers, and share your feedback to help shape the future of the platform. Dive deeper and get hands-on with Salesforce technology. Whether you’re exploring future innovations or whiteboarding solutions with an expert, the Admin Meadow is where admins connect, learn, and lead.

Let’s reimagine work together. Explore how conversational and interactive experiences are changing the way we work.

Swing by the Service Lounge to find your own service success story. Share your pain points and find out how real customers tackled the same challenges from the contact center to the field. Plus, talk to experts to get all your questions answered.

Discover how humans and AI agents partner together to personalize the entire passenger journey.

Discover how PepsiCo is using Agentforce to handle the busywork, freeing up their teams to give every retailer a faster, more personal experience.

Discover how UChicago Medicineis using Agentforce to remove friction, extend access, and save time for staff and for patients.

Visit 3 short learning stations, in the Agentic Enterprise zone, to discover what it takes to become an Agentic Enterprise.

Learn about the latest innovations for developing on Salesforce in Developer Grove. Check out the vibe coding demo to learn how to use AI to generate code from natural language prompts. Plus, get ready for a hands-on Slack and Agentforce experience. In just 15 minutes, you’ll complete a guided project to see how easily you can integrate powerful agents into Slack.

Get your toughest questions answered and find solutions for your biggest data challenges.

All the big decisions happen over a water cooler chat, right? Discuss how to transform decisions for every department with agentic analytics in the flow of work.

Experience Agentforce firsthand and discover how Williams Sonoma uses Agentforce.

Get hands-on with the reimagined experience for building agents in the new Agentforce Builder.

Explore how Engine uses Agentforce to empower employees and traveler issues in seconds.

Let’s reimagine what your work looks like for every department, with Slack, Agentforce, Tableau and all you Salesforce applications

Find your place in the Salesforce Community with a quiz to match your interests and expertise to your communities. Community consultants will be there to answer your questions. Create a custom trading card and become a part of our global network.

Join us at Camp Mini Hack for hands-on challenges on the latest Salesforce innovations. Mini hacks combine technical depth with interactive exploration. Get hands-on with key products including Data Cloud, Apex, Flow, Slack, Heroku, Tableau, and Google. You’ll walk away with a deeper understanding of the usability, strengths, and advantages of these products, reinforcing your practical skills and knowledge.

Learn how Agentforce powers the Agentic Enterprise. Explore demos, enjoy theater sessions, and get 1-to-1 technical support from Agentforce specialists. Learn to design, deploy, and orchestrate agents seamlessly across your business.

Complete a 15-minute hands-on activity to learn how AI-powered code generation can help you build faster.

Get engaged with a fun hands-on giving-back activity benefitting Bay Area youth. Explore how our values shine through impact initiatives in education, sustainability, and more.

Join us at the International Lounges to connect and network with colleagues from EMEA, LATAM, South Asia, Japan, Korea, and Taiwan. Enjoy coffee, meeting spaces, and a terrace with stunning Dreamforce views.

Attend expert-led introductory overviews on must-see topics for admins, developers, and architicts. Repeating sessions include: Agentforce for Admins and Developers, Data Cloud for Admins and Developers, Create Salesforce Channels and Employee Agents, Vibe Coding with Slack, Introduction to the Salesforce Platform, and Vibe Coding on the Salesforce Platform.

Learn how Bodewell, the GE Appliances' service team, uses Agentforce to help customers manage their orders and self serve at anytime from anywhere.

Check out Agentforce City, where the energy of a thriving downtown comes to life at Dreamforce. Each storefront is inspired by industry-leading brands and powered by Agentforce, giving you a hands-on chance to solve real business challenges in minutes. From interactive product activations to immersive customer stories, you’ll see exactly how Agentforce is transforming industries. It’s customer success you can see, touch, and experience.

Discover how Williams Sonoma uses Agentforce in a hands on demo, and learn tips and tricks for hosting your Thanksgiving gathering.

Satisfy your sweet tooth and snap a new LinkedIn pic at the Marketing and Commerce Lounge. Learn how Cacau Show uses Agentforce to turn campaigns into conversations and conversions. Explore truffles, a fun photobooth, and an Ask an Expert station.

Go to the Industries Lounge to discover how Agentforce is tailored for your industry. Pick your industry, see how it solves your business problems, and try your hand at trivia. Win a cool pin and explore more AI excitement in Agentforce City.

Experience the future of the agentic era at Dreamforce, where we’re showcasing how the Agentic Enterprise and AI-powered collaborations can personalize your event journey. Interact with our Conference Assistant robot, built with Figure AI and powered by Agentforce Voice, which delivers real-time, personalized guidance to enhance your event experience.

See how Agentforce Observability provides a single mission control to monitor, optimize, and scale your digital labor force. Learn how leaders gain real-time visibility, KPIs, and reports to drive adoption, accountability, and ROI.

Engage in Mission: ALM to simulate the full agent and app lifecycle. Navigate through ALM’s five stages to design, test, and deploy a security agent while learning how Salesforce tools support strong governance practices.

Get hands-on practice turning on dark mode or learning conversation design essentials.

Can you Putt Your Data Together as well as Data 36O? Visit Campground for the LIV Golf putting challenge and learn how to power your agentic enterprise with unified data.

See what’s possible when people, apps, Salesforce CRM and AI come together right in the flow of work. From Slack foundations for productivity, to accelerating work with AI and automation, get expert-led guidance on our newest innovations like records channels in Slack and new Slack Connect capabilities. See a super demo of how teams can drive business results with Slack and Salesforce and learn how our customers get value from their Slack investments.

Meet with a security expert in a 1-to-1 consultation for personalized guidance on how to secure and govern your Agentic Enterprise.

Swing by Dreampark to meet the newest member of LIV Golf’s broadcast team, Salesforce Agent Caddie. See how it helps commentators boost excitement during live tournaments, then take your best shot in the golf simulator.

Security Challenge is a Capture-the-Flag (CTF) style game where participants solve challenges to fix vulnerabilities in a Salesforce trial org. Participants will get hands-on security experience that will create a lasting impact.

See how Agentforce simplifies the mortgage process for CaixaBank customers.

Learn how Equinox is embedding proactive AI into every layer of their business — from membership to operations and fitness.

Want to learn more about Jack’s secret sauce? Experience how customers are embracing Agentforce Tableau to make choices that are smarter, faster, and always grounded in trusted data. Expect surprises at the pick-up window.

Learn how Lennar is embedding Agentforce across their business — from operations to employees to prospective buyers.

Engage with a live Agentforce-powered voice agent. See how it seamlessly pulls in customer data to instantly answer questions and resolve issues 24/7.

See how reMarkable uses a team of agents to make the business run smarter, faster, and easier for everyone

Discover how Salesforce doesn’t just sell the future — it lives it. In this zone, we will demonstrate how Salesforce internally deploys Agentforce, Data Cloud, and Slack to solve real-world business challenges, establishing trust, credibility, and inspiration for customers embarking on their own AI journeys. The zone will highlight that Salesforce (Customer Zero) is the Agentic Enterprise, and serve as the gateway to Agentforce City, the ultimate showcase of other agentic enterprise companies.

Learn how Volkswagen Group leverages Automotive Cloud, Marketing Cloud, Data Cloud, Tableau, and MuleSoft to deliver personalized experiences across the ownership lifecycle.

Step inside the Agentforce Pavilion to see the full power of the Agentforce Platform brought to life by our leading partners. Discover a wide range of innovative solutions designed to transform your service experience. Engage with top partners showcasing specialized apps and integrations built on Agentforce. Learn how our partners are extending the platform with unique AI and automation tools to solve your specific business challenges. Talk directly with the innovators behind these solutions and find the right partner to help you build a smarter, more efficient service team. Don’t just solve problems — see how the Agentforce ecosystem empowers you to get ahead of them.

Fill in your pain points and goals In this fun adlib-style digital game. Discover how real customers overcame similar obstacles and found success – from the contact center to the field.

Step into the ultimate Dreamforce social media experience, where you can capture stunning photos, engage in live interviews, share insights and stories, and network with Trailblazers. Whether you’re crafting your own content or soaking in the ambiance, the Social Blue Carpet promises fun, memorable, and share-worthy moments.

An immersive, hands-on experience where attendees discover how Slack slack is the UI the Agentic Enterprise and transforms complex business workflows into seamless, single-platform experiences that drive real results

Admins get a preview of the Salesforce Platform product roadmap and see future features, presented live by the product management team.

Admins get a preview of the Salesforce Platform product roadmap and see future features, presented live by the product management team.

Come see the App, Platform and SMB Zones to see the Salesforce product profile. Take the opportunity to learn about customer success stories, 1-to-1 expert demos, super demo presentations, and hands-on activations.

Begin your Learning Lab journey at our three immersive activations introducing you to the content, innovations and opportunities that await. Discover how to transform the way you work and take the next step to becoming an Agentic Enterprise.

Learn how customers are leveraging the incredible power of Agentforce across 15 different industries to drive real-world results through re-imagined hands-on digital experiences and demos.

Discover how LIV Golf unifies fan data profiles and makes everyone a VIP.

Ready to add Agentforce Marketing to your Indeed profile? Tell Agentforce about your role and goals, watch as it generates a tailored list of demos, sessions, and agentic skills just for you. After Dreamforce, you’ll become an Agentforce Marking expert.

Grab your friends, strike a pose, showcase your Agentblazer Status, and have fun at our selfie station. Get your photos instantly to share and remember your time at Dreamforce 2025.

Embark on the official Dreamforce Trailblazer Quest to discover Salesforce’s newest innovations. Venture into the Trailblazer Forest to grow your skills, get hands-on, and unlock exclusive prizes.

Visit the IT and Data Lounge to tackle common challenges in your role as an IT and data pro (ALM, security, integration, etc.). Connect with peers, get resources, and see new Tableau-inspired data visualizations — and get all your questions answered.

Check out the Campground Data Cloud zone to learn about the latest Data Cloud innovations through interactive product demos and experience how LIV Golf uses Data Cloud to ingest, unify, and harmonize data to fuel Agentforce through an interactive putt-putt experience and partnership demo.

An approachable live coding experience where developers vibe code in Slack using Vercel's newest agent. Watch your ideas transform into web apps in real-time through conversation, all in Slack.

Visit the Agentic Enterprise to learn how to become an AI enterprise with the power of the full Salesforce portfolio.

Create meaningful engagement, whether it's a strategic conversation, a new connection, or a moment to recharge.

Learn the key milestones to join the Salesforce Partner Program, build on the platform, and publish on AppExchange.

An interactive story showcasing how Zenni launched their new product from concept to market entirely in Slack, showcasing real cross-functional collaboration in action, all in the flow of work.