Learn how OEMs leverage Agentforce Commerce and Agentforce Marketing to boost mobility service adoption, reduce attrition, and drive predictable revenue.
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Driving Revenue with Innovative Connected Vehicle Services
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, Global Automotive Industry Strategist, Salesforce
, Founder Alkemi Consult, and former head of connected customer experience at JLR, Alkemi Consult
Role: Developer, Executive
Industry: Automotive, Manufacturing
Product: Agentforce Marketing, Agentforce Automotive
Topic: Data Activation
Session Level: Beginner
Session Type: Theater
Session Summary: This session focused on the transformative potential of vehicle connected services (VCS) in the automotive industry, emphasizing the shift from physical vehicle production to software-driven, customer-centric experiences. Key insights included the maturation of electric vehicle technology, the emergence of Chinese OEMs as major players, and the changing dynamics of customer engagement, with OEMs now able to directly interact with consumers through personalized, data-driven services. Attendees learned about the importance of continuous development cycles for VCS, the need for operational autonomy in trading teams, and the role of Salesforce platforms in enabling hyper-targeted customer experiences. The session also explored future possibilities such as AI-powered in-car assistants and the importance of integrating customer lifetime value metrics into OEM strategies to drive recurring revenue and loyalty.
Key Takeaways:
• Vehicle connected services allow OEMs to directly engage with customers, enabling personalized and hyper-targeted experiences through platforms like Salesforce, which represents a significant shift from traditional dealer-driven interactions.
• OEMs must adopt continuous development cycles, establish trading teams with operational autonomy, and redefine their governance models to effectively deliver value through vehicle connected services and enhance customer lifetime value.
• Recurring revenue models enabled by VCS provide high profit margins and predictability, with opportunities to enhance customer loyalty through ongoing updates, new features, and tailored services that adapt to changing consumer needs.
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