Discover how Agentforce turns conversations into conversions by providing personalized guidance to every shopper, 24/7. See how Cacau Show is transforming customer engagement with agentic shopping.
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Grow Cart Size and Boost Conversion with Agentforce Commerce
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, Product Marketing Senior Lead, Salesforce
, New Channels Senior Manager, Cacau Show
, Director Product Management, Salesforce
Role: Commerce, Administrator
Industry: Retail, Consumer Goods
Product: Agentforce Commerce, Agentforce
Topic: Agentic AI
Session Level: Beginner
Session Type: Breakout
Session Summary: The session highlighted the transformative potential of AI-driven shopping experiences through Salesforce's Agentforce Commerce. With a shift toward AI-native shopping, it was revealed that 58% of consumers now prefer recommendations from generative AI tools over traditional search engines, while 44% use AI assistants to answer product-related questions. The innovative guided shopping agent from Salesforce enhances product discovery, simplifies purchasing, and increases cart sizes by delivering personalized, conversational, and visually rich experiences. A success story from a Brazilian chocolate company demonstrated how the use of Agentforce Commerce helped them solve key challenges, improve customer engagement, and increase conversion rates, all while delivering moments of happiness to their customers through technology-driven solutions tailored to human needs.
Key Takeaways:
• Salesforce's guided shopping agent uses AI to accelerate product discovery, enabling shoppers to find products faster and with greater ease through conversational and intuitive experiences.
• The integration of Agentforce and Commerce Cloud allowed a Brazilian chocolate company to increase conversion rates, reduce mobile load times, and create a seamless digital shopping journey focused on personalized gifting experiences.
• Trailhead provides step-by-step guidance for businesses to set up and train their own guided shopping agents, ensuring tailored customer experiences by leveraging product catalogs, FAQs, and brand data.
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